Category Archives: Realtor Customer Service

Shocking Real Estate Sales Stats That Will Change How You Do Business


It’s so important to take the time to think and put ourselves in the shoes of our customers rather than thinking like a realtor and what we need and want all the time. This week we look and see the trends of our customers and how to model what they want and need from us. So let’s get started…. #1.) Follow up web leads and make contact with them in under five minutes (speed to lead). We know 50% of […]

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The Truths About Real Estate Buyers & Buyers Agents


We have all heard or said the comment “Buyers are liars” and personally that is the furthest thing from the truth if we really took the time to understand them better and how they really want to be served. Let’s look first at the common buyer agent and their issues buyers say about them. 1) They don’t listen 2) They don’t understand our needs & wants 3) They have no process, they wing It and they are reactive 4) They wait […]

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If We List We Will Be Homeless But We Can’t Buy Until We List.


  Are you a REALTOR in a market with low or no listing inventory? Are you finding sellers are resistant to listing their home in fear it will sell quickly and they will have no-where to go? Do you hear that sellers can’t find what they are looking for because the selection is so low but they can’t buy because they don’t have their own home listed and sold? So how does an agent today deal with this vicious cycle […]

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The Six Things Buyers and Sellers Want…… Give It To them!


It always amazes me how many agents have a hard time differentiating themselves from one another and their ability to answer the question “Why you? What makes you different from the rest?”. The consumers believe all real estate brokerages and all agents are the same like a commodity and it all boils down to our professions inability to convey its value proposition. Knowing what separates you from the pack is vital to your success but even more important is understanding […]

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Loyalty And Marketing Stats That Will Change Your Strategic Game Plan


Companies, business owners and service providers are making a huge paradigm shift in the traditional sales and marketing strategies. Retention, loyalty and relationship sales is more important than ever. How much time, money and energy as an agent do you spend on your past clients, centre of influence and existing relationships? Check out these game changing statistics and facts we found that will have a huge impact on your game plan in real estate marketing in 2016. Are you planning […]

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The Power of Real Estate Agents Begging For Feedback


How Would Your Clients Grade You as a REALTOR? We have all seen them, the surveys and review requests sent to us asking ever so nicely to take the time to complete. So why is asking for feedback and input for products and services such a common thing in business and what is so important to this process? Is it fair to say that assuming what people want and need during a real estate transaction is a dangerous assumption? It is like your […]

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The Secret To Getting More Real Estate Listings and Sales


How Learning Versatility as a REALTOR Leads to Greater Success I am sure everyone is familiar with the four personality types. We all fall under one of these styles and another one of the styles when under stress. Let’s quickly review the four personality types or natural styles… First we have the Analytical style. This is the person who just wants the facts, figures, ask the questions and the type of person who is slow to make decisions. Then we have the Expressive […]

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The Secrets to Working with Buyers Exclusively & Getting Paid


Redefine Your Buyer Agent Mindset for 2015 For more than two decades I have watched real estate agents roll the dice and let the home buyer take advantage of them, their profession and their time. Why do we continue to gamble and let the buyer play the game better than us? With the creation of buyer agreements we would think the game would stop but that is not what is happening at all. My opinion is, I feel the level […]

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The Art Of Real Estate Offers In 2014


Real Estate Offers – Learn From the Legends I realize my more than two decades of real estate experience may hurt me this week and I may get some of the new generation of agents thinking this content is completely ridiculous but I honestly believe the art of real estate offers has been lost and that we need to seriously be reminded of some old school fundamentals. What happened to the days of face to face presentations of real estate […]

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The Next Wave of Real Estate Consumers… Don’t Miss This!


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Learn About the Next Huge Wave of Up and Coming Real Estate Consumers I recently attended a presentation by Travis Robertson an expert on the next generation of real estate consumers. Travis gave a fascinating talk on the importance of knowing who this next generation will be, what they want, what they need and how they like to be served. This next wave of real estate consumers will be the largest wave of real estate consumers we have ever seen […]

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Real Estate Agents… Learn the Art of Seller Counselling


9 Seller Counselling Tips In the early 90’s when I first started in the real estate business it seemed like every seller counselling session I had for the first five years of my career was about Mr. And Mrs. Seller paying too much, needing too much or wanting too much. N.A.R. reports that around 80% of people don’t use the same real estate agent more than once because they never hear from their agent again after the sale or after […]

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32 Marketing Ideas to Make Your Real Estate Listing More Saleable


REALTORS Turn Your Home Owners Frustration into Delight With These Marketing Ideas Ever have a home owner frustrated with how effectively they feel you are marketing the listing they gave you to sell their house? As a broker owner and sales professional for more than twenty years I get to see things from both sides of the fence. As a broker owner the number one thing I experience is a very frustrated seller calling in to ask for their listing […]

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A Lost Art In Real Estate Sales – The Hand Written Note


REALTORS! Discover the Impact of Personal Hand Written Notes. In my real estate business I was reminded so many times the last week or two about the powerful impact a personal hand written note has on people. My mentor Harvey Mackay says “Short handwritten notes yield long results”… Why has something that was effectively done consistently by generations before us become a forgotten art? Personal gestures are meaningful and memorable and right at the top of personal gestures sit hand […]

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10 Secrets to “Moving” Home Sellers & Getting Your Real Estate Listings Priced Right


Help Your Listing Clients Understand the Importance of Setting the Proper Listing Price the First Time For most of my career I have been constantly reminded that “Price” will cure any real estate listing problem. It is such an important skill to price your listings right the first time and avoid tarnishing your reputation by having home listings that do not sell. For decades we have been taught to do a listing presentation and take the time to share with […]

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2014 Real Estate Agent Pre Listing and Pre Buyer Package – Version 2.0


3 Tips to “WOW” Your Client with Your Pre Listing and Pre Buyer Package Last year the whole concept of a Realtor pre listing package and pre buyer package was one of our most popular posts and ideas for AgentsBoost in 2013. The idea is to, one or two days in advance of your listing or buyer appointment, personally deliver (or have a professional courier company deliver)  a package that will engage your client, knock out the competition and WOW […]

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Boost Your Online Reputation as a Real Estate Professional


Online Endorsements / Reviews for REALTORS® are As Important as Offline Now… Maybe Even More! We all know the power of the rapidly growing “online world” and hopefully you are taking steps to implement various aspects of this powerhouse into your real estate business and marketing. Another necessary component to your business is to have your clients say good things about what a fantastic REALTOR® you are. If you are giving great customer service as a REALTOR® offline then you want to begin […]

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‘Tis the Season to Grow Your Real Estate Business


Want to Know the Most Important Time of Year for My Real Estate Business? We are approaching the single most important time of year for each of my 20 years in the real estate business. As the listings and sales season start to temper we have the tendency to want to take it easy and relax but I am here to say… NOT JUST YET!!! This was the time of year where I took full advantage of my time and […]

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Real Estate Referrals – Reward the Behavior


3 Steps to Make Your Referrers Feel Like Gold So many times I have noticed we miss the opportunity to reward the single most important behavior in business… the Referral. When you receive a real estate referral, good or bad, how can you acknowledge and reward that behavior so it will continue in your career and people will want to continue giving them because they felt so important from your response? Do you just say thank you? Do you act […]

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The Secrets to Getting More Offers Accepted in Todays Market


Present Offers More Effectively… Have More Offers Accepted… Sell More Real Estate. The average seller in our area is paying approximately $13,500.00 to sell their home with a real estate professional. Is faxing, emailing and texting all your buyers and sellers can expect from you as a real estate agent when presenting and negotiating an offer? Are they getting their $13,500.00 value for this service? What happened to the days when agents for the buyers and sellers without breaching agency […]

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Realtor Lead Follow Up Response Time – Does it Really Matter?


How Quickly Do You Follow Up on Your Leads? This week I had to share some great content from a top producing agent in Canada, Cliff Stevenson. These amazing statistics show real estate agents the conversion rates as it relates to agent response time with follow up as it applies to not just online leads but sign calls, ad calls and listing calls or emails. Take a look: When do you think is the ideal time for a follow-up? Is […]

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