Category Archives: Real Estate Marketing and Sales

Why My Listing Just Isn’t Selling?


We are past the end of our spring market and have entered the summer market. Let me ask you this question. Do you have a listing that just isn’t selling? Or even worse, sellers are dominating the conversation because of what is happening in the media? This week I’ve got solutions for both of those scenarios so you can sell your properties faster and get your customers what they want. So why isn’t the listing selling? Write this down….. If […]

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3D Home Tours Have Impacted Real Estate Seller’s Markets


When buying in a tight market, 3-D home tours give buyers a unique perspective on potential homes and provide critical online information. The 360 degree home tour helps the buyer gain an advantage on their fellow buyer competitor. As a creative traditionalist, I’ve always believed a good photographer can capture a home’s depth and amenities as well as any virtual tour. In a matter of hours buyers learn in a tight market any offer less than full price was at […]

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Why You? Why Your Company? Why now?


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Is there any competition in your marketplace? You and I both know there are a ton of real estate agents out there! There is this myth that all agents and all companies are the same and do all the same things. The challenge is how to separate yourself from the competition… Here’s the truth… If you’re not unique, then you’re weak! Be committed to creating a better experience for your customers because you know your unique factors! What unique factors […]

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How To Win The Listing Every Time!


Do you feel like you’re losing the listing more often than not? Do you find the sellers in a sellers’ market are interviewing more than one agent now to see what really is the highest price? Here’s what I tell all of my coaching members … whether or not you win the listing is based on ONE main factor… Your listing presentation. Mess up the presentation, and say good-bye to the listing. Rock your listing presentation, and say HELLO to […]

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The Coming Soon Listing Strategy


A number of states and provinces are experiencing unprecedented low inventory levels. Nothing to buy and demand at an all-time high has caused a new and interesting challenge for the listing and buyer agents in the marketplace. Listing agents can’t get all the marketing they promised the seller they would do completed in time for it to hit the market and it is sold which is putting pressure on listing commissions and the listing agent losing the ability to spin […]

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Top Signs Your Real Estate Marketing Is Not Working


Could your marketing be outdated, ineffective, or even harmful for you and your business? There are several signs your real estate marketing strategy might need an update in 2017. This week we look at the top signs and what to do! 1. Your Inbound Marketing Is Being Ignored. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Inbound marketing has been proven to […]

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The Secret To Getting Listings In a Market With No Listings


Most of your real estate markets across North America are experiencing historical low listing inventory levels. Other markets across North America have good inventory but the agents are struggling to get good saleable house listings in their pipeline. So what if I told you I finally found the secret to getting listings and getting good listings in any market condition in North America? I want to show you how to find those listings in your marketplace which is a really […]

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Real Estate Marketing Innovations From Around The World


I love to see what is happening in real estate in other countries and where we are going with real estate innovations when it comes to marketing. This week’s content is a great taste of what we are seeing in other parts of the world and what we are seeing  to innovate our own real estate marketing in 2017. REAL ESTATE MARKETING INNOVATION #1 Business Models… *Portugal – Average transaction commission is 3%. Exclusive listings only. No Office cooperation with […]

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5 Steps to 5 Star Customer REALTOR Reviews


90% of Consumers decisions are influenced by 3rd party online reviews 80% of Consumers trust online reviews as personal recommendations Negative online reviews or reviews of 3 stars or less can cost a business or service provider as much as 30 new customers           Crazy Review Stats to Pay Attention To… Zillow reviews receive 36 million views a month Realtor.com reviews receive 18 million views a month Yelp has more than 26,000 reviews posted every minute […]

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Top 10 Reason’s Why You Buy & Sell Over The Winter – Debunking The Myth


The #1 objection all agents are getting from real estate buyers and sellers is “we are waiting until spring.” So having the ability to change how the buyer and seller feels about waiting to buy or sell until the spring is imperative to your winter real estate success!! The fact of the matter is, the reasons and myths are endless so it’s our job as REALTORS® to be equipped with facts and a strong reality check to combat these reasons […]

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The Top 12 Offers That Generate More Real Estate Leads


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So what do they want that I have? That is the magic question in real estate lead generation. This week we have what I feel are the some of the top offerings in real estate that create the most amount of leads for agents. It’s best to have a range of offers that appeal to your different customer types so that no matter who hits your website there’s an offer that appeals to them. 12 Different Types of Offers to […]

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25 Staging Tips To Win More Listings and Sell Listings For More


One of the things I ran into when I first started really talking about staging houses with sellers was I discovered I could get a listing against a lot of agents who were better than me — when I say “better,” I mean who were bigger producers than me. This would happen because when they would talk about staging the house they would tell the seller, “Okay, you need to do this, you need to do this, you need to […]

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The Diamond Of Salesmanship – The Four Things You Do On Any Appointment To Get Results!


I am always amazed when I get to see mastery in sales at work and how the best can make it look effortless and it really isn’t sales at all but something that is natural and who they are like poetry in motion. The legend, my friend and one of my mentors Floyd Wickman taught us to be effective consultants and not sales person’s with people by using what he called the “Diamond of Salesmanship.” 4 Points to the Diamond […]

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Hey Agents Have You Ever Googled Yourself?


I am often reminded of the importance (if you have never done it before), of googling yourself. Actually sit down, open up google and search your name on google and look at what you see or worse, what you don’t see. So let me ask you a question. When you google yourself, how do you rank? When you google yourself, what else came up during your search? Anything? Nothing? When I google myself I gratefully rank on the whole first […]

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What Are The Best Agent Transaction Tools?


The transaction tools available for agents today have changed the way the real estate transaction gets done: “There’s no more signing deals on the hood of the car. Now you see a home, and the agent writes the offer on the spot, it gets sent to the client’s phone, who signs it, and it’s emailed to the other side. It can be close to immediate if you have your tools properly set up. And no more carbon copies or faxes.” Agents […]

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One Idea That Will Transform Real Estate Agents Results


We’ve all heard the old adage, “a picture is worth a thousand words,” or “don’t tell me, you need to show and sell me.” but rest assured these old adages hold so much truth for Realtors. Let me ask you this question. Do you tell when you sell or do you show? Do you use images, graphs, video, stats and even pad and pen when you work? You may have heard the story of Willy Sutton the famous bank robber […]

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Don’t Have Enough Real Estate Leads? Then Look No Further


The reason why most agents real estate business is up and down is based upon one thing and one thing only! Lead generation. If you have enough leads then your business doesn’t experience the peaks and valleys of most real estate agents businesses. When you are working on serving a listing and an offer on that listing comes in or you have a buyer and negotiate a sale you are typically busy serving the seller or the buyer and not […]

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What Can Realtors Learn From Pokémon Go?


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Pokemon Go? Some of you are asking what the heck is that? Others are asking “Wade have you lost your flippin’ mind… what’s this have to do with the real estate biz”? Before you click somewhere else just hear me out… Pokémon Go is a craze that could provide agents some incredible value to those who jump onboard right now, but they should realize this likely isn’t a long term strategy and to not bank too much time money or […]

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The Power Of Seller’s Choice in Commissions


I am always confused why so many real estate agents over the past few decades have the mindset of less commission versus more commission in any of their marketing strategies. Why do so many of us go into a listing just thinking a basic rate of fee for service instead of going in thinking of higher or smarter rate of fee for service? This simple but powerful shift in an agent’s mindset can put tens of thousands of dollars into […]

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So How Do Agents Make Money On Snapchat?


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My fourteen year old daughter Goldie and I are having a daddy – daughter date night out at a restaurant and I ask her during our date to give her dad a quick lesson on how to use Snapchat and how does it all work. So she grabs my phone and sets up my account and gets me started with my Snapchat account and connects me with my existing contacts on Facebook, Twitter, Instagram and Linkedin. I now have the […]

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