Category Archives: Real Estate Marketing and Sales

So How Do Agents Make Money On Snapchat?


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My fourteen year old daughter Goldie and I are having a daddy – daughter date night out at a restaurant and I ask her during our date to give her dad a quick lesson on how to use Snapchat and how does it all work. So she grabs my phone and sets up my account and gets me started with my Snapchat account and connects me with my existing contacts on Facebook, Twitter, Instagram and Linkedin. I now have the […]

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What To Say To An Online Lead On The Phone?


Learn the Art of Closing a Phone Lead There are 2 specific things you must do for every phone conversation you have with a real estate lead if you want to close the sale. 1) Gain control 2) ARPing The ability to hyper-personalize a sales call gives you an unfair advantage where you can properly and legally stalk a lead and use the intel you gather on them during the first minute and throughout your follow up call. You can […]

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Secrets To Converting Old Leads. Your Leads Aren’t Dead!


The cure for lead ailment is not to generate more leads. The notion that if somehow you just continue to add more leads to the top of your pipeline then the appointments and sales will work themselves out is the furthest thing from the truth when it comes to real estate leads. Agents have absolutely no excuse for letting hundreds, maybe thousands of leads die a slow death when there is proven ways to convert a dead lead. “Don’t trip […]

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The Conversion Code – How to Convert Real Estate Leads


Chris Smith’s new book “The Conversion Code” has finally given the real estate industry insight on cracking the code to online lead generation but even more difficult and important the insight on cracking the code to lead conversion. It amazes me in 2011 there were 2.9 million real estate leads generated online for 4.4 million home sales and by 2014 the numbers skyrocketed to 40.6 million leads for 5.1 million home sales. Internet lead generation and conversion is so new […]

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Seller’s Market? No Inventory? No Problem!


The shift from a buyer’s market to a seller’s market is happening all across Canada and the U.S. as inventory levels are reaching some of the lowest listing inventory levels for agents and their buyers in history. The changing of the guard has taken place in many of the market’s as the sellers are now in the driver’s seat as the buyer has less to choose from, the better listings are selling fast and in many cases the best buys […]

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Powerful Pricing Tools For Today’s Agents


I had the privilege of spending 4 amazing days with mentor trainer Larry Kendall in Fort Collins, Colorado last month and had to share with everyone my biggest gold nugget I took away from those four days of learning. We have all heard the important principle in real estate sales “Don’t tell them. We need to show and sell them.” Pricing and the pricing presentation with a seller is always such an emotionally charged time for both the seller and […]

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Secrets To The Perfect Real Estate Facebook Ad


The ongoing battle between Facebook ads and Google Adwords will never be settled. If you are going to use Facebook ads to generate more leads for your real estate business then you need to know how to do it right! No matter what kind of Facebook ad you decide to run, no matter who you decide to target, whether you use Power Editor, Ads Manager, or a boosted post, no matter your methodology, there are critical essentials to EVERY Facebook […]

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Real Estate Marketing Domination in 2016


Marketing is one of those things that real estate agents seem to live or die by. Do you have a marketing plan for 2016? Do you have a marketing budget for 2016? Do you know what it is you are selling? What you are charging? Where you are going to your clients? Do you really have a strategy for marketing your real estate business in 2016? (Definition) Marketing – the action or business of promoting and selling products, services including market research and […]

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Real Estate Buyer and Seller Trends


Key Stats to Know… As a trusted advisor, expert and professional in real estate it is imperative we know and understand the demographics of our industry and the trends transpiring with buyers and sellers in today’s market. Here are some of the key facts every agent should know from NAR’s Profile Of Home Buyers and Sellers. This data will help with agents marketing strategies and be more targeted and focused in the coming year.   Home Buyer Characteristics: 32% First Time Home Buyers […]

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No or Low Cost Marketing Ideas in Real Estate for 2016


The financial burden on agents and their business is always a going concern as most of us feel like the costs of being in real estate just keep going up year after year. One of our most popular posts year after year is the no or low cost marketing strategies for agents and this year we want to thank our good friend Tyler Zey and his group at www.easyagentpro.com for this fantastic content on how you can make a huge […]

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Best of the Best on Agents Boost in 2015


Top 10 Real Estate Agent Coaching Posts in 2015 What an amazing year for AgentsBoost blog content and coaching services. Over 90,000 visitors to our website in 2015 and our coaching clients more than doubled their previous year Gross Commission Income in 2015!! I am humbled by the incredible growth this past year and honoured to have so many agents around the world taking advantage of our content and coaching and you have let us know the need out there is greater than ever. This […]

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The Real Estate Lead Conversion Code


The past decade in real estate the primary focus has been for agents to generate leads, “make it rain”. If you aren’t making enough money in real estate then you’re not generating enough leads. We now can buy leads from companies or generate our own leads from squeeze pages or landing pages and the challenge of creating enough leads is no longer the problem. The problem today for agents is understanding the secret to converting leads. So this week I want to share some […]

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Top Reasons to List – Buy/ Sell Over The Winter


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We’ve all heard many excuses why home owners/buyers want to wait till spring to make a move in real estate. The fact of the matter is, the excuses are endless so it’s our job as REALTORS® to be equipped with facts and a strong reality check to combat these reasons we hear everyday. To help you through the winter season I put together some of the top reasons a client would want to choose this time of year to buy, sell […]

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How Do You Become a Million Dollar Agent?


Hey there, my good friend Tyler Zey just interviewed me for his blog and I thought I’d share the video with my AgentsBoost gang as well. See below… Fun fact: Did you know you can touch a lead 13 times a month without being considered a “stalker” or creeping them out? Just finished an interview with the coolest guy: Meet Wade Webb (Author of Lazy Realtor) Wade is a million dollar agent coach and consultant… and he lives up to […]

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Converting to the Sit Down….


Our emphasis on lead generation for real estate agents the last decade has really created an epidemic for the industry. We can just buy leads now and make it rain if we want, so having the skills and the ability to convert the lead to an appointment isn’t that important any more because we just buy another lead! Isn’t it time for our agents to develop their appointment conversion skills and get the client to want to sit down and meet with them and […]

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The Art Of “The Close” In Real Estate


One of the most important skills of sales in real estate is “The Close” It is about the actions you take to gain the agreement of the sale. My favorite line as a real estate coach has always been the line “they couldn’t close a jar of mayonnaise.” There are many different closing techniques in sales, which are certain steps salespeople take to persuade the customer to make the necessary commitment. Closing should be easy and natural. Before the close you should probe […]

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Secrets To Agents Sales & Marketing Plans


For more than two decades I have really underestimated the importance of having an actual plan for agents and their sales and marketing. I was always trying one thing or another to generate leads for my business with no actual plan or focus. How many agents actually have a formal, written, systemized and scheduled plan for lead generation? Are you just winging it? First we need to understand the difference between a Lead and a what I call a Hit. So many of […]

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The Fantastic Four Of Real Estate


My kids and I are huge Marvel fans so I thought I would dedicate this week’s post to what I call my Fantastic Four for real estate. Now let’s hope this content doesn’t bomb like the last movie did this summer! I was coaching an agent this past week who’s stress and frustration was just mounting as nothing seemed to be working for him and he felt completely overwhelmed. I sat and quietly listened and then asked him this very important question. “If it […]

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Real Estate Sales Is Like A Full Contact Sport


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Many real estate agents, business owners and companies have less and less face to face interaction with their clients and telephone conversations have declined as well because of the Internet and online marketing and sales. We are also seeing more time, effort and spending money on marketing to existing and past clients and not nearly enough on selling to them and the balance is wrong and needs to be more in favour of sales. I know many of you are […]

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10 No Inventory – No Problem Strategies For Buyer Agents


Resilient buyer agents can almost always find homes for their buyers even in market areas where the listing inventory is as scarce as the Arizona water supply. Agents are wise to hone their skills because the housing inventory shortage will continue to hamper many market areas for a few more years. So here are some the of seller hunting secrets that you as a buyer agent can implement and hone in the balance of 2015. 10 Seller Hunting Secrets for Buyer Agents 1) […]

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