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The Art Of Negotiation


It is amazing how little negotiation training most real estate agents have and most of the training they do have comes from battle scars and previous negotiations. When it comes to negotiation in all sales there are two schools of thought. 1.Win/Lose 2.Win/Win Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home […]

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The Top Agents Daily Checklist


We all know we have the same 365 days, 52 weeks, 12 months in our real estate year and begin with an even playing field, right? So what is the secret to the top producing agents and what they do with that same time every other agent has? We know it boils down to implementation and execution of specific activities done over time with consistency that creates the long term massive success we all want. This week we break down […]

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How To Determine Your WHY in Real Estate


“When your WHY is big enough you will find your how.” Laith Wallace It’s often one of the first things you ask someone when you meet them. “What do you do?” or “Where do you work?” Want to know a much more interesting question? Ask them this one. “So Why do you work?” I guarantee their answer will tell you a lot about them and YOUR answer will help you perform up to your potential in life. I believe a […]

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Just Show Up. Put In the Work!


Every agent wants to separate themselves from the masses of agents in the business and stand out from the herd. I have accepted the fact that 80% of the agents I coach and who read my blog posts and take my training will be completely motivated, fired up and inspired but then do not a damn thing I share with them to change their business income and life. I think I might be generous with the 80% and maybe more […]

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Leveraging The B2B Side Of Real Estate


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One of the most overlooked opportunities for generating relationships and business for real estate agents is the B2B or business to business side of real estate. Every time I sit with another business owner or a service provider that I feel is a good fit with my business I am always trying to see where we can expose what they do with all the people I know and what I do. The universal principle of giving to get always has […]

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3D Home Tours Have Impacted Real Estate Seller’s Markets


When buying in a tight market, 3-D home tours give buyers a unique perspective on potential homes and provide critical online information. The 360 degree home tour helps the buyer gain an advantage on their fellow buyer competitor. As a creative traditionalist, I’ve always believed a good photographer can capture a home’s depth and amenities as well as any virtual tour. In a matter of hours buyers learn in a tight market any offer less than full price was at […]

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How To Build Your Personal Real Estate Brand


Branding is such a crucial component of success. Think of some of the largest companies in the world — from Nike’s “swoosh” to Apple’s icon — everyone is familiar with the brands they created. I am a huge fan of agents taking the time to invest in themselves as a brand just like some of those big companies. It is important real estate agents have their brand within their corporate brands and build mindshare. Today, building your personal brand is […]

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The Coming Soon Listing Strategy


A number of states and provinces are experiencing unprecedented low inventory levels. Nothing to buy and demand at an all-time high has caused a new and interesting challenge for the listing and buyer agents in the marketplace. Listing agents can’t get all the marketing they promised the seller they would do completed in time for it to hit the market and it is sold which is putting pressure on listing commissions and the listing agent losing the ability to spin […]

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Q1 2017 Over – On Track?


I cannot believe it myself the first quarter of 2017 has almost come to an end. Time really does fly when you’re having fun! How did the first quarter of your year go for you personally and in your real estate profession? Are you behind your goals? Ahead of your goals? Just right where you targeted for your start to the year? We are now entering into one of the typically best quarters of the year; Q2. My question to […]

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How To Make 2017 Your Best Year in Real Estate Ever


3 Reviews to Increase Your Real Estate Biz in 2017 As we head into the final month of 2016, for most of us, there will be some “downtime”. Downtime driven by both the holiday season, as well as a general slowdown of activity, especially after the first two weeks of December. This is an ideal time to start planning for 2017. I have honed a process for preparing for the New Year. There are 3 reviews you need to complete […]

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25 Staging Tips To Win More Listings and Sell Listings For More


One of the things I ran into when I first started really talking about staging houses with sellers was I discovered I could get a listing against a lot of agents who were better than me — when I say “better,” I mean who were bigger producers than me. This would happen because when they would talk about staging the house they would tell the seller, “Okay, you need to do this, you need to do this, you need to […]

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Secrets To Growing Your Real Estate Business and Your Wealth


An amazing source for my business and income came from not only investing personally in real estate but having a core group of investors I could regularly promote investment opportunities to where the phone would ring asking me to show them the property and write up the offer. I would literally have people call saying “we heard you were the agent that knew where the investment opportunities were and they heard I actually invested in properties personally with my clients […]

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Agent’s Guide to Writing a Business Plan


Business Plan – a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational viewpoint. FACT: LESS THAN 3% OF REAL ESTATE AGENTS HAVE A BUSINESS PLAN FACT: ESTIMATED 3% OF REAL ESTATE AGENTS IN NORTH AMERICA DOING 97% OF BUSINESS “If you fail to plan, you plan to fail.” Writing a business plan may seem a […]

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Hey Agents Have You Ever Googled Yourself?


I am often reminded of the importance (if you have never done it before), of googling yourself. Actually sit down, open up google and search your name on google and look at what you see or worse, what you don’t see. So let me ask you a question. When you google yourself, how do you rank? When you google yourself, what else came up during your search? Anything? Nothing? When I google myself I gratefully rank on the whole first […]

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What Are The Best Agent Transaction Tools?


The transaction tools available for agents today have changed the way the real estate transaction gets done: “There’s no more signing deals on the hood of the car. Now you see a home, and the agent writes the offer on the spot, it gets sent to the client’s phone, who signs it, and it’s emailed to the other side. It can be close to immediate if you have your tools properly set up. And no more carbon copies or faxes.” Agents […]

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Is Your Voicemail and Email Making Or Costing You Money?


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You’ve heard it before in order to grow your real estate business you need to focus on those 20% of activities that produce 80% of your results. For example, following up with your past clients, cultivating new and existing referral partners, implementing marketing systems that work while you’re not working. If all that stuff is so important why aren’t you doing it consistently? The chances are it’s because you allow yourself to get distracted, interrupted and derailed by a steady […]

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Learn How to Create Trust & Engage Your Real Estate Clients


The New, More Effective Wave of Real Estate Marketing A few weeks ago, I introduced you to a fabulous book titled, Unselling, The New Customer Experience by Scott Stratten and Alison Kramer. It talks about the power of WHY, and using your stories of actual customer experiences to grow your real estate business. I was so excited by that book, and my own experience in sharing my personal story, that I knew I had to find more ways to help […]

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