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Real Estate Teams Unplugged


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The real estate market is always changing and there is one trend that continues to be getting stronger every year. As you already know the power of a real estate team can always outperform an individual just by sheer numbers. Here’s your all in one guide to teams in real estate. Let’s begin by looking at the different team models in real estate first. Teams are an amazing way to leverage time and resources. In my nearly 24 years of […]

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Why You? Why Your Company? Why now?


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Is there any competition in your marketplace? You and I both know there are a ton of real estate agents out there! There is this myth that all agents and all companies are the same and do all the same things. The challenge is how to separate yourself from the competition… Here’s the truth… If you’re not unique, then you’re weak! Be committed to creating a better experience for your customers because you know your unique factors! What unique factors […]

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The Hour-By-Hour Plan For The Top Producers


One of the things we all love about real estate as a career is it is never the same day twice. The freedom and flexibility with our time is something that empowers us or THIS, however, can also be our recipe for disaster. We are Sleeping ‘til 10am, a long lunch until 2 in the afternoon, then scrolling through Facebook until 5pm … before you know it, an entire day has slipped through the cracks and you have nothing to show […]

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The Fine Art Of Doing Nothing ( On Purpose )


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Friday night I popped a bowl of popcorn and poured myself an ice cold diet coke, turned on Netflix and sunk into my favorite black chair in the living room. It was bliss. My day started at 6:00AM with my morning routine, followed by a coaching client at 7AM, meetings, calls, emails, training at the gym with my trainer, groceries, dinner. Then finished with my oldest daughter calling to say she is moving out on her own and could she […]

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Shocking Real Estate Sales Stats That Will Change How You Do Business


It’s so important to take the time to think and put ourselves in the shoes of our customers rather than thinking like a realtor and what we need and want all the time. This week we look and see the trends of our customers and how to model what they want and need from us. So let’s get started…. #1.) Follow up web leads and make contact with them in under five minutes (speed to lead). We know 50% of […]

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The Coming Soon Listing Strategy


A number of states and provinces are experiencing unprecedented low inventory levels. Nothing to buy and demand at an all-time high has caused a new and interesting challenge for the listing and buyer agents in the marketplace. Listing agents can’t get all the marketing they promised the seller they would do completed in time for it to hit the market and it is sold which is putting pressure on listing commissions and the listing agent losing the ability to spin […]

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15 Top Success Principles Of Successful REALTORS©


Let’s face it, the real estate industry is extremely competitive and has a very high turnover rate and we see new agents entering the market every day. It is so CRUCIAL for new and existing agents to have a road-map of what to do (and what NOT to do!). I’ve seen time and time again there are simple steps and success principles agents can follow to build and maintain a successful real estate business. So whether you’re a new agent […]

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Top Signs Your Real Estate Marketing Is Not Working


Could your marketing be outdated, ineffective, or even harmful for you and your business? There are several signs your real estate marketing strategy might need an update in 2017. This week we look at the top signs and what to do! 1. Your Inbound Marketing Is Being Ignored. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Inbound marketing has been proven to […]

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Top Ten Ways To Keep Your Motivation High


Being a real estate agent is rough. Things never go as planned and take 10 times longer than intended. There are highs and lows, and many times it feels easier just to give up and throw in the towel. Here are the top ten ways you can keep your motivation levels up and never give up! 1. Know Your Purpose & Work On It The secret of the most successful people I know is they can stay motivated, activated, inspired […]

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The Truths About Real Estate Buyers & Buyers Agents


We have all heard or said the comment “Buyers are liars” and personally that is the furthest thing from the truth if we really took the time to understand them better and how they really want to be served. Let’s look first at the common buyer agent and their issues buyers say about them. 1) They don’t listen 2) They don’t understand our needs & wants 3) They have no process, they wing It and they are reactive 4) They wait […]

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The Biggest Challenge Today Is An Agents Most Valuable Asset


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There is one valuable asset I see agents wasting every day. It’s a HUGE drain on your business and your personal life. The good news? It’s easier to fix than you might imagine… I’m talking about your most valuable asset, your TIME! We all have a limited amount of time to use every day and then it is gone. How you spend your time is vital to the success of your real estate business and your life outside of business […]

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Real Estate Marketing Innovations From Around The World


I love to see what is happening in real estate in other countries and where we are going with real estate innovations when it comes to marketing. This week’s content is a great taste of what we are seeing in other parts of the world and what we are seeing  to innovate our own real estate marketing in 2017. REAL ESTATE MARKETING INNOVATION #1 Business Models… *Portugal – Average transaction commission is 3%. Exclusive listings only. No Office cooperation with […]

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5 Steps to 5 Star Customer REALTOR Reviews


90% of Consumers decisions are influenced by 3rd party online reviews 80% of Consumers trust online reviews as personal recommendations Negative online reviews or reviews of 3 stars or less can cost a business or service provider as much as 30 new customers           Crazy Review Stats to Pay Attention To… Zillow reviews receive 36 million views a month Realtor.com reviews receive 18 million views a month Yelp has more than 26,000 reviews posted every minute […]

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Real Estate 12 Days Before Christmas Must Do’s 2017


Effective Real Estate Strategies Just Before Christmas On the First Day of real estate my true love gave to me… Spend some focused time on your real estate database prior to 2017. If you don’t have a database then assemble one. Take the time to build a monthly database touch system for 2017 making specific activities each month to add value and deepen your relationships with your database. This “give to get” activity is the best way to increase repeat […]

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How To Make 2017 Your Best Year in Real Estate Ever


3 Reviews to Increase Your Real Estate Biz in 2017 As we head into the final month of 2016, for most of us, there will be some “downtime”. Downtime driven by both the holiday season, as well as a general slowdown of activity, especially after the first two weeks of December. This is an ideal time to start planning for 2017. I have honed a process for preparing for the New Year. There are 3 reviews you need to complete […]

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Top 10 Reason’s Why You Buy & Sell Over The Winter – Debunking The Myth


The #1 objection all agents are getting from real estate buyers and sellers is “we are waiting until spring.” So having the ability to change how the buyer and seller feels about waiting to buy or sell until the spring is imperative to your winter real estate success!! The fact of the matter is, the reasons and myths are endless so it’s our job as REALTORS® to be equipped with facts and a strong reality check to combat these reasons […]

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25 Staging Tips To Win More Listings and Sell Listings For More


One of the things I ran into when I first started really talking about staging houses with sellers was I discovered I could get a listing against a lot of agents who were better than me — when I say “better,” I mean who were bigger producers than me. This would happen because when they would talk about staging the house they would tell the seller, “Okay, you need to do this, you need to do this, you need to […]

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Secrets To Growing Your Real Estate Business and Your Wealth


An amazing source for my business and income came from not only investing personally in real estate but having a core group of investors I could regularly promote investment opportunities to where the phone would ring asking me to show them the property and write up the offer. I would literally have people call saying “we heard you were the agent that knew where the investment opportunities were and they heard I actually invested in properties personally with my clients […]

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The Diamond Of Salesmanship – The Four Things You Do On Any Appointment To Get Results!


I am always amazed when I get to see mastery in sales at work and how the best can make it look effortless and it really isn’t sales at all but something that is natural and who they are like poetry in motion. The legend, my friend and one of my mentors Floyd Wickman taught us to be effective consultants and not sales person’s with people by using what he called the “Diamond of Salesmanship.” 4 Points to the Diamond […]

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Agent’s Guide to Writing a Business Plan


Business Plan – a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational viewpoint. FACT: LESS THAN 3% OF REAL ESTATE AGENTS HAVE A BUSINESS PLAN FACT: ESTIMATED 3% OF REAL ESTATE AGENTS IN NORTH AMERICA DOING 97% OF BUSINESS “If you fail to plan, you plan to fail.” Writing a business plan may seem a […]

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