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The Art Of Negotiation


It is amazing how little negotiation training most real estate agents have and most of the training they do have comes from battle scars and previous negotiations. When it comes to negotiation in all sales there are two schools of thought. 1.Win/Lose 2.Win/Win Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home […]

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The Top Agents Daily Checklist


We all know we have the same 365 days, 52 weeks, 12 months in our real estate year and begin with an even playing field, right? So what is the secret to the top producing agents and what they do with that same time every other agent has? We know it boils down to implementation and execution of specific activities done over time with consistency that creates the long term massive success we all want. This week we break down […]

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The Top Ten Thoughts Agents Need To Eliminate


“We become what we think about most of the time, and that’s the strangest secret.” To an extent, we were all just going to do what we’re all going to do, and isn’t that such an enormous relief? After all, most of the time, we work with what we have to work with, we gravitate towards the things that make us happy, we source ideas and inspiration that are wholly unique and individual to us, and most of those processes […]

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How To Determine Your WHY in Real Estate


“When your WHY is big enough you will find your how.” Laith Wallace It’s often one of the first things you ask someone when you meet them. “What do you do?” or “Where do you work?” Want to know a much more interesting question? Ask them this one. “So Why do you work?” I guarantee their answer will tell you a lot about them and YOUR answer will help you perform up to your potential in life. I believe a […]

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The Question People Ask Most Agents Don’t Know The Answer To


If someone opened the door of opportunity for you, would you slam it shut? If you’re shaking your head no right now, are you sure? I see agents make this mistake every single day. I mean every single day… It happens every day because this opportunity is without a doubt the most-asked question agents receive all the time. It’s something you probably hear every time you’re out in public or around friends, family members or acquaintances. Yet most agents honestly […]

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Persuade Or Be Persuaded? That Is The Question.


Eat or be eaten. Influence or be influenced. Somebody’s always selling or somebody is always buying, consciously or not. If you open up your medicine cabinet or your dresser drawers or your pantry or your garage or even just look around the room you are sitting in now. Each item you see is a war trophy representing somebodies victory or a companies victory. Where you traded your hard-earned cash for their product. How did they do it? What tools did […]

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An Agents Most Precious Commodity


Once, a king and a lazy man named Haria were very good friends. One morning, the king said, “Why don’t you do work to earn some money?” Haria said, “No one gives me job. My enemies told everyone that I never do any work in time.” The kind king said, “You can go into my treasury and collect as much wealth as you can, till sunset.” Haria rushed home to tell this to his wife. She said, “Go and get […]

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3D Home Tours Have Impacted Real Estate Seller’s Markets


When buying in a tight market, 3-D home tours give buyers a unique perspective on potential homes and provide critical online information. The 360 degree home tour helps the buyer gain an advantage on their fellow buyer competitor. As a creative traditionalist, I’ve always believed a good photographer can capture a home’s depth and amenities as well as any virtual tour. In a matter of hours buyers learn in a tight market any offer less than full price was at […]

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How To Build Your Personal Real Estate Brand


Branding is such a crucial component of success. Think of some of the largest companies in the world — from Nike’s “swoosh” to Apple’s icon — everyone is familiar with the brands they created. I am a huge fan of agents taking the time to invest in themselves as a brand just like some of those big companies. It is important real estate agents have their brand within their corporate brands and build mindshare. Today, building your personal brand is […]

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Why You? Why Your Company? Why now?


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Is there any competition in your marketplace? You and I both know there are a ton of real estate agents out there! There is this myth that all agents and all companies are the same and do all the same things. The challenge is how to separate yourself from the competition… Here’s the truth… If you’re not unique, then you’re weak! Be committed to creating a better experience for your customers because you know your unique factors! What unique factors […]

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The Hour-By-Hour Plan For The Top Producers


One of the things we all love about real estate as a career is it is never the same day twice. The freedom and flexibility with our time is something that empowers us or THIS, however, can also be our recipe for disaster. We are Sleeping ‘til 10am, a long lunch until 2 in the afternoon, then scrolling through Facebook until 5pm … before you know it, an entire day has slipped through the cracks and you have nothing to show […]

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The Fine Art Of Doing Nothing ( On Purpose )


Friday night I popped a bowl of popcorn and poured myself an ice cold diet coke, turned on Netflix and sunk into my favorite black chair in the living room. It was bliss. My day started at 6:00AM with my morning routine, followed by a coaching client at 7AM, meetings, calls, emails, training at the gym with my trainer, groceries, dinner. Then finished with my oldest daughter calling to say she is moving out on her own and could she […]

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The Biggest Reason Why We Fail Or Succeed


There is one thing that has a huge potential to impact your failure or success personally and as a real estate agent… It’s your MINDSET, and if it isn’t in the right place, well, YOU probably won’t be either. Why is mindset so important? It shapes the way you see the world, and as the old Henry Ford quote says “Whether you think you can, or you think you can’t – you’re right.” I constantly tell the agents that are […]

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15 Top Success Principles Of Successful REALTORS©


Let’s face it, the real estate industry is extremely competitive and has a very high turnover rate and we see new agents entering the market every day. It is so CRUCIAL for new and existing agents to have a road-map of what to do (and what NOT to do!). I’ve seen time and time again there are simple steps and success principles agents can follow to build and maintain a successful real estate business. So whether you’re a new agent […]

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Q1 2017 Over – On Track?


I cannot believe it myself the first quarter of 2017 has almost come to an end. Time really does fly when you’re having fun! How did the first quarter of your year go for you personally and in your real estate profession? Are you behind your goals? Ahead of your goals? Just right where you targeted for your start to the year? We are now entering into one of the typically best quarters of the year; Q2. My question to […]

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Top Ten Ways To Keep Your Motivation High


Being a real estate agent is rough. Things never go as planned and take 10 times longer than intended. There are highs and lows, and many times it feels easier just to give up and throw in the towel. Here are the top ten ways you can keep your motivation levels up and never give up! 1. Know Your Purpose & Work On It The secret of the most successful people I know is they can stay motivated, activated, inspired […]

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The Biggest Challenge Today Is An Agents Most Valuable Asset


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There is one valuable asset I see agents wasting every day. It’s a HUGE drain on your business and your personal life. The good news? It’s easier to fix than you might imagine… I’m talking about your most valuable asset, your TIME! We all have a limited amount of time to use every day and then it is gone. How you spend your time is vital to the success of your real estate business and your life outside of business […]

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The Secret To Getting Listings In a Market With No Listings


Most of your real estate markets across North America are experiencing historical low listing inventory levels. Other markets across North America have good inventory but the agents are struggling to get good saleable house listings in their pipeline. So what if I told you I finally found the secret to getting listings and getting good listings in any market condition in North America? I want to show you how to find those listings in your marketplace which is a really […]

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Real Estate Marketing Innovations From Around The World


I love to see what is happening in real estate in other countries and where we are going with real estate innovations when it comes to marketing. This week’s content is a great taste of what we are seeing in other parts of the world and what we are seeing  to innovate our own real estate marketing in 2017. REAL ESTATE MARKETING INNOVATION #1 Business Models… *Portugal – Average transaction commission is 3%. Exclusive listings only. No Office cooperation with […]

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5 Steps to 5 Star Customer REALTOR Reviews


90% of Consumers decisions are influenced by 3rd party online reviews 80% of Consumers trust online reviews as personal recommendations Negative online reviews or reviews of 3 stars or less can cost a business or service provider as much as 30 new customers           Crazy Review Stats to Pay Attention To… Zillow reviews receive 36 million views a month Realtor.com reviews receive 18 million views a month Yelp has more than 26,000 reviews posted every minute […]

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