It always amazes me how many agents have a hard time differentiating themselves from one another and their ability to answer the question “Why you? What makes you different from the rest?”. The consumers believe all real estate brokerages and all agents are the same like a commodity and it all boils down to our professions inability to convey its value proposition. Knowing what separates you from the pack is vital to your success but even more important is understanding […]
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