The Power of Reciprocity in Your Real Estate Business

rec·i·proc·i·ty /ˌresəˈpräsətē / noun: reciprocity Reciprocity is the practice of exchanging things with others for mutual benefit. In all my years in the real estate business I have personally seen reciprocity to be one of the single most powerful marketing strategies in sales. We all have so many opportunities within our real estate business to […]

32 Marketing Ideas to Make Your Real Estate Listing More Saleable

REALTORS Turn Your Home Owners Frustration into Delight With These Marketing Ideas Ever have a home owner frustrated with how effectively they feel you are marketing the listing they gave you to sell their house? As a broker owner and sales professional for more than twenty years I get to see things from both sides […]

Sell the Sizzle & Not the Steak – Features Vs. Benefits

Switch Up Your Real Estate Marketing – Start Selling Benefits In sales one of the most difficult skills I have had to learn and try to teach other real estate agents is feature, benefit selling in their realty business. Dale Carnegie and Floyd Wickman always said you need to “sell” and not just “tell” in […]

Must Read Books for Realtors in 2014

Feed Your Real Estate Business with the Knowledge… Wisdom and Experience of Others As a young man in school I really struggled with school and to be honest I read very little unless I had to. In my early years as a real estate agent I had the privilege to see Jim Rohn speak at […]