We all know the Real Estate business in Canada is a multi-billion dollar industry, however the past few years have seen the big players battling for control of an asset other than residential and commercial properties...
Data... Listing info... home price indices, historical data, listing histories and more.
Experts in the real estate industry agree the debate over listing syndication is among one of the top controversial issues in the upcoming years.
Large third party corporations and websites have caught the scent of this gold mine and have begun aggressively accumulating this information and selling it back to consumers, realtors and the very brokers and MLSs who created it.
What are your thoughts on the subject? Who should control this data?
Who are the players?
As you can see there are a lot of powerful players all with their own agenda and end game.
Excellent points are made for both sides but in the end who wins? Is it the consumer or big business?
Which way do you lean?
Please don't just read this without letting us know how you feel about it...
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As you can see there is a lot at stake and many willing to go to great lengths to get their way.
One side is wanting the listing data out there to as many places as possible and let the consumers find it at every angle.
Proliferation of websites can possibly mean good news for consumers trying to find a home online and greater exposure for sellers trying to sell their home with organized real estate and increased lead generation of sales for real estate sales professionals and their business production.
With this model only so much search traffic ends up at the industries official portal realtor.ca This can be seen as a huge enhancement for sellers, buyers and the real estate professional.
The other side is concerned with preserving integrity of the data as well as insuring the data does not lose it's primary goal to give consumers the information needed to make educated real estate purchase and sale decisions in lieu of becoming a bargaining chip for the highest advertising bidder.
Being a realtor or broker I encourage you to look into this further, start up a conversation here on AgentsBoost or back in your home office and let me know what you think or feel about it.
Strength and courage,
Wade
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MY GOAL
“I am committed to serve, impact and improve the lives of real estate agents and leaders creating a stress free lifestyle while having as much fun as possible along the way.” ~ Wade Webb ~