Why is it so easy to get apathetic, complacent or take the foot off the gas in the final quarter of the year. The seasons are changing and the days are getting shorter and the sense of urgency with our real estate market and our business seems to be settling down for a long winter’s nap. For a lot of us this is not good nor can we afford to let this happen?!
Do you want to finish the year with a whimper or finish it with a bang? Do you want to have to snap out of a funk to start 2018… Or steamroll into it full of momentum? With that in mind, here are some actions steps to dominate and finish 2017 strong!
1. What Is It You Want? Personally? Professionally?
When I ask agents “so what do you want”? It amazes me how many don’t have any idea what it is they want out of their personal or professional lives and that my friend is the root of why many don’t finish the year or start next year the way they should. A clear vision of what it is you want drives you to take action and moves your emotional meter.
As a Realtor what do you want your business to look like when January 1, 2018 arrives? What do you want your personal life to look like come January 1? How many sales do you want? How many active listings do you want? How big do you want your pipeline of leads to be? Where do you want to be physically, mentally and what do you want to experience come January 1? You know the people who want to put things off over the holidays but come January 1 will be serious. The moment you finalize these decisions, you need to align your behaviors with those goals to make them happen.
2. What & Who Gives Me Joy?
This past few weeks I can’t believe how many of my coaching clients have one thing in common right now and that one thing is they have no “Joy”. They have been going at such a ferocious pace and can’t even remember when they did the activities or spent time with the people that give them “Joy”. The best way to ensure a productive AND enjoyable holiday season is to open your calendar today and mark off all of the time you’re taking off. The vacation time. The snowboarding trip. The holiday time with family. The “I’m taking this day off just because” time. The dance class or spin class. Etc. Etc. Make those commitments and schedule it. Remember: If it’s not in your calendar, it doesn’t exist. Once you’ve marked all of the time you’re taking off and the activities that give you “Joy” then take stock of what’s left. This is the number of days you have remaining to achieve the results you desire. Seeing that concentrated schedule will be a great motivator to make things happen and get stuff done.
3. Set Some Key Goals
To finish 2017 with a bang, make sure these three goals are up and visual in your office. 1. How many appointments I want to book before the end of the year, how many listings I want to take before the end of the year and how many sales I want to make between now and the end of the year. 2. Schedule time to plan my 2018 and build that business plan for next year based on what you learned from this past year. 3. Schedule time to see all the people prior to the holiday season. Ken Blanchard wrote in the book “The Generosity Factor.” That the greatest gift we can give others is our time, talent, touch and treasure. Create that sense of urgency and finish strong!
4. Develop An End Of The Year Sales and Marketing Plan
You set those goals in the previous step, but how are you going to achieve them? Map out your marketing activities that will reach those goals. How are you going to touch your past clients? What are you going to deliver to your geographic farm? What special event — a holiday party, Mega Open House, movie theater promotion, etc. — are you going to hold in the final weeks of 2017?
5. Implementation and Execution Creates Momentum
Why is it important to close the year strong? To get some results and things done and accomplished the final days of the year? These results, accomplishments and successes impact how you start 2018. You want momentum. You want energy. You want to wake up January 1 feeling ready to run through a brick wall to make 2018 your best year ever. So let me ask you this: Has there been a New Year’s Day (or two, or three, or 10 or 20?) where you woke up not exactly feeling your best? Is that how you want to start your pursuit of your best year ever? By feeling like crap for Day 1 of 365? Do the things that will allow you to wake up on January 1 full of energy, ambition and confidence in your plan.
Implement one or more of these ideas and finish 2017 strong…
Strength and courage,
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