You may have seen or read about the new AI tool called ChatGPT, and wondered how it may be beneficial to a real estate agent in 2023. The subscription service is only available to the US users for the time being I can only imagine they’re coming to Canada very soon.
ChatGPT is a language model developed by open AI, that provides natural language processing capabilities and has been trained on vast amounts of data to deliver high-quality outputs. With its ability to understand and generate human like text, ChatGPT is becoming increasingly popular in various industries, and can be a useful tool for real estate agents!
1.Generate Property Listing Descriptions. – provide a few key details about the property, such as its location, features, square footage, and ChatGPT will generate a detailed and attractive description.
2.Create Articles.– establish your presence by generating, well written and informative articles on the latest real estate trans. Are your thoughts on the state of the market. Become the resource for real estate in your area.
3.Write Sales Scripts. – You can generate scripts that are tailor to your specific audience, ensuring that your message resonates and your chances of success, and converting the lead to an appointment is increased. Great for you ISA’s or your telemarketers or even for yourself and your own calls and appointments!
4.Write Engaging Video Content Script. – Allows you to craft engaging and impactful Scripps. That’ll help you tell the story of your properties and entice your potential buyers for all your video content.
The possibilities are endless. You will be able to create content for answering frequently asked client questions, neighborhood guides, social media content, website blogs and your email campaigns.
ChatGPT is a powerful tool that can help real estate agents increase their efficiency, save time, and provide a better customer experience. But adopt in this technology agents can stay ahead of the competition and provide their clients with the best possible service.
Please feel free to send me an email of any experiences you may have had good or bad with ChatGPT would love to hear them!
“You have competition every day because you set such high standards for yourself that you have to go out every day and live up to that.
“ – Michael Jordan
Curaytor recently surveyed real estate agents about what they were planning to spend their budgets on this fall. I know a lot of people say they don’t focus on their competition but the truth is we all take a peek. The reality is that if your competitors are planning on spending money to promote their business somewhere you may want to be there as well. Even if you don’t one thing we know for sure is that your potential future and past customers are going to be. Here are the top five ways agents plan on spending their budgets this fall:
1. Facebook Ads
Due to COVID-19 a record number of people are using Facebook and Facebook is the Internet. While it may not be as new and sexy as emerging social networks like Tik Tok, what Facebook has going for it is that it is proven. If you need traffic, leads and sales Facebook is still a clear choice for ad dollars amongst agents. In fact, nearly 60% of the agents we polled said they are planning on increasing their spend on Facebook this fall. That was more than Instagram, YouTube, Google and Twitter. Those who do will be glad to know that based on our research the cost per click and cost per lead on Facebook are both down. Partly due to the increased usage of people who have been sheltering in place. But also partly due to the fact that a lot of advertisers across nearly every industry have decreased their budgets. Let’s face it travel, retail and restaurants are all struggling and are not exactly in a position to be spending big bucks on ads. Thankfully, real estate is thriving right now and so with less competition for ads the prices have dropped while the eyeballs have increased.
Pro Tip: You can actually see every Facebook Ad any of your competitors (or agents and companies you admire) are running right now. Simply visit their Page and look for the Page Transparency section. Click “See All” and then scroll down to where it says “Ads From This Page” and click “Go to Ad Library”.
2. Instagram
Instagram just turned ten years old. And it is still going strong. In fact, besides Facebook the next place agents planned on increasing their spending the most was on Insta. Seeing that Facebook owns Instagram it looks like Mark Zuckerberg is going to have a lot of agent dollars flowing through his ecosystem in Q4. Real estate and Instagram are a match made in heaven due to the visual nature of both. Most of the photos of listings are taken by professional photographers and homes, architecture and landscaping are all popular types of content on the Gram.
Pro tip: You can actually use other people’s pictures from Instagram and embed them on your website to create content.
3. Retargeting
It is so much work to get someone to visit your website that retargeting them as they continue to browse the web and social media has become a no brainer. That is probably why 55% of the agents we polled said they were planning to increase their spend on it. This tactic become especially important as many buyers are currently having trouble finding a home they want due to low inventory and thus will be searching longer than normal. These ads create the “we see you everywhere” moment for consumers which is especially important when you are trying to generate seller leads and listings.
Pro tip: Retargeting historically required that someone visited your website in order to then show them more ads on different websites. But companies like the one we use (Adroll) are now offering geographic targeting options that don’t require someone to visit your site in order to show them ads. They simply need to live in the area that you choose and your ads will display to them.
4. Branding
One of the most surprising results of our survey was that nearly 70% of agents planned on increasing their focus on building their brand for the rest of this year. We all know the brands we look up to and admire and buy things from and refer business to but it is no small feat to become one of those. I’m glad to see that so many agents are making it a priority.
Pro tip: There are some amazing books about branding but two of my favorites are Building a StoryBrand by Donald Miller and The Method Method. I also highly recommend the 1000watt blog where they have become the authority on branding for the real estate industry.
5. Video
COVID-19 has accelerated the need for agents to be tech savvy and provide modern consumers with access to “seeing” properties online first. Nothing does this better than a well done video. I would argue that due to the pandemic this year video went from a nice to have to a must have weapon in your arsenal. Unsurprisingly, nearly 60% of the agents we polled said they are planning to increase their spend on videos and 40% said they plan to increase their spend on YouTube ads. In an industry where it feels like everyone is doing video how do you stand out? You elevate your game and you create videos that are a cut above the rest of the agents in your market.
Pro tip: One of the most important elements of a great video is actually the audio. In our experience any video that you produce should also have quality audio as well but most of the high end cameras don’t have a good mic built in.
So now you know where your competition plans to spend their money and time this fall. I know many of you are busy right now but don’t fall into the trap of stopping your marketing because you are. Make it a priority and do it well. And if you need help don’t be afraid to ask.
Are you a real estate agent that is a Facebook power-user, casual browser or you completely have no idea? No matter your level of social media expertise, you’ll want to read this week’s post as we share some of the hidden gems you will all want to know and implement! We’ve scoured the social media guides, tracked down the experts and sifted through the flashy add-ons to bring you the top tips and tricks. Without further ado, we’ll get right into it — because let’s face it (no pun intended), we’re all a little short on time.
Schedule future Facebook messages – Speaking of time, in real estate, timing is everything, and it can be the difference between landing a client or losing one. Stay in touch with your sphere, and reach out to clients with Sendible. This clever tool allows you to schedule Facebook messages to your friends ahead of time; think birthdays, anniversaries, quarterly follow-ups, etc. If you’re looking for a simple way to ramp up your social media game, this is the tool.
Check your ‘Message Requests’ inbox – Aside from making sure you don’t miss leads by setting up a chatbot and pixel and using Messenger to communicate with “friends,” you can also keep track of messages and requests from your non-friends within the Messenger app. If you’re familiar with Facebook Messenger, then you’ll recognize the lightning bolt icon. When you click it, the icon automatically defaults to the “Recent” tab of your inbox, but take a closer look, and you’ll notice a “Message Requests” tab. This is where the messages from people you’re not currently friends with live. Whether it be an old pal or perspective client, best to go in and have a look. There is also a “See filtered requests” link located directly below that will show you earlier messages from strangers, scammers and everything between. Browse with caution!
Transfer files, send money and share maps via Messenger – Facebook Messenger allows you to do so much more than send messages. In fact, you can send images from your mobile device, share a mapped location and even transfer money at the click of a button. Here’s how. Open the Facebook Messenger window and look for the small icons along the bottom bar. These icons are powerful tools that allow you to upload and send files from your device, share a map of any location or send money from a debit card or PayPal account. Splitting the bill with a co-worker to share your open house has never been easier!
Take advantage of Facebook Notes – Longtime Facebook users know you can make the most of a milestone or share a client story by highlighting it in Facebook Notes. According to PCMag, Facebook Notes is basically “a personal blog post that lives inside the Facebook ecosystem.” Click on Facebook Notes to share entire paragraphs of text and images just like a regular Facebook post, or save it and come back to work on it later. You’ll be able to publish whenever you’re ready. Here’s a great “how-to” on using Facebook Notes.
Save news feed posts for later – If you never noticed it before, today is your lucky day! Facebook has a “Save for Later” function that allows you to save posts and read later when you have more time — basically Facebook’s way of taking on content savers such as Pinterest. Click the ellipsis in the top-right of any post, which will pull up a number of options including the Save button. This will send the link to your “Saved” folder, which doesn’t exist until you, in fact, save something. Next, look for the “Saved” ribbon in the left-hand side of your explore bar, and let the daily catch-up begin.
Wow clients with 360-degree pics and vids – Have you noticed those “360-degree” photos and videos popping up all over your Facebook feed? The “360” feature allows Facebook users to pivot and look at all angles and directions. The same goes for users on a desktop. With “360,” you can give your clients and followers a truly immersive experience – whether broadcasting a listing to an international audience, promoting an open house, or simply showcasing what you see in your day-to-day. Get started with this Facebook360 tutorial to learn the ins and outs of 360 media.
Create a fundraiser that resonates – Most real estate agents are big on giving back, and Facebook makes it even easier to show you care. Scroll the left-side of your explore bar until you find the “Fundraiser” icon (a little coin with a heart in the middle). Here, you can start a charity, use the power of your sphere and crowdsource funds via donations for your cause. There are, however, policies and sometimes fees associated with Facebook fundraisers and charitable donations. TechCrunch recently reported changes to Facebook’s policy which includes dropping the fee for certain donations and matching up to $50 million a year!
Up your security game – Security should be top priority for every Facebook user. The main threat? People can try to get into your account to steal personal information. PCMag suggests these top three tips to protect yourself, which you can access via Settings > Security and Login > Setting Up Extra Security; this includes two-factor authentication, enabled alerts for unrecognized logins and trusted contacts for when you get locked out.
Keep an eye out for Facebook’s city-specific feature – According to AdEspresso by Hootsuite, Facebook is testing a new area of its app called “Today In,” a mix of city-specific events, announcements and local news. This will make it easier for users to stay in-the-know about their communities and could be a valuable marketing tool for agents once officially rolled out. Currently, only a few chosen cities are testing it: Toronto, Vancouver, New Orleans, Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York; Peoria, Illinois; and Little Rock, Arkansas.
Biggest change to Facebook’s news feed algorithm – Perhaps the most talked about update of 2018 includes Facebook’s decision to prioritize news from family and friends at the expense of public content, news publishers and marketers. This isn’t all that bad for agents looking to foster meaningful connections in their sphere. AdEspresso by Hootsuite details Mark Zuckerburg’s reasoning behind the decision and dives deeper into how Facebook’s 2018 updates affect marketers and users of the platform.
Now that you know about these highly underutilized Facebook tricks, you can go forth and become the Facebook power user/real estate marketer you were born to be. Do you use other Facebook features? Please share in comments below.
You may have seen or read about the new AI tool called ChatGPT, and wondered how it may be beneficial to a real estate agent in 2023. The subscription service is only available to the US users for the time being I can only imagine they’re coming to Canada very soon.
Are you a