Archives for real estate industry

How To Finish 2017 Strong. The Final Countdown!

Why is it so easy to get apathetic, complacent or take the foot off the gas in the final quarter of the year. The seasons are changing and the days are getting shorter and the sense of urgency with our real estate market and our business seems to be settling down for a long winter’s nap. For a lot of us this is not good nor can we afford to let this happen?! Do you want to finish the year with a whimper or finish it with a bang? Do you want to have to snap out of a funk
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Facebook Reviews: What REALTORSⓇ Need To Know

As of June 30, 2017, Facebook has over 1 Billion daily active users, with 400 new users signing up every minute.  Facebook is the largest social network around and it’s fairly safe to say that the majority of your clients are on it frequently. I was looking at some recent statistics about Facebook regarding users’ habits and brand social media strategy.  Two statistics that stood out for me were: 42% of Customer service responses are attended to within 60 minutes.  People relate quick response to good customer service! (Source: SproutSocial) 71% of people who have a good social media experience
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Lesson’s For Agent’s From Toys R Us

This year continues to present a challenging retail environment, which has now been further disrupted by the Toys “R” Us Chapter 11 filing. Toys R Us did two things over the past few decades that were not the best business decisions for them. The first decision was in about 2001 – 2002 when they chose to use Amazon for their fulfillment and make them the main fulfillment for their toys instead of believing in the internet. This basically made buying toys off the internet from Amazon something we became very comfortable doing instead of us buying from Toys R Us
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How To Determine Your WHY in Real Estate

“When your WHY is big enough you will find your how.” Laith Wallace It’s often one of the first things you ask someone when you meet them. “What do you do?” or “Where do you work?” Want to know a much more interesting question? Ask them this one. “So Why do you work?” I guarantee their answer will tell you a lot about them and YOUR answer will help you perform up to your potential in life. I believe a crucial step to living a more fulfilling life is to know your “WHY” before you know your HOW. Lots of
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The Question People Ask Most Agents Don’t Know The Answer To

If someone opened the door of opportunity for you, would you slam it shut? If you’re shaking your head no right now, are you sure? I see agents make this mistake every single day. I mean every single day… It happens every day because this opportunity is without a doubt the most-asked question agents receive all the time. It’s something you probably hear every time you’re out in public or around friends, family members or acquaintances. Yet most agents honestly don’t know how to answer this often-asked question correctly, and therefore effectively slam the door of opportunity door shut, right
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Why Video Is So Important To Our Marketing

As you probably know, there is a big shift in video across social media for REALTORS. Agents typically fall into 3 categories when it comes to video… They avoid it completely They do it but not very well They are crushing it! What category are you and your real estate business in? Video has become the normal way in which many people consume information online. Most agents are missing a big opportunity by not using video. Even from a listing point of view, listings with videos get 400x more inquiries! But videos are more than just a way to showcase
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Persuade Or Be Persuaded? That Is The Question.

Eat or be eaten. Influence or be influenced. Somebody’s always selling or somebody is always buying, consciously or not. If you open up your medicine cabinet or your dresser drawers or your pantry or your garage or even just look around the room you are sitting in now. Each item you see is a war trophy representing somebodies victory or a companies victory. Where you traded your hard-earned cash for their product. How did they do it? What tools did they use? It is the all important skill of influence and persuasion. Make no mistake there are armies of influence
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The Five Phrases Every Agent Needs To Use!

Did you know real estate agents every day are costing themselves tens of thousands of dollars in business by what they are saying or even what they are not saying? What we say, and what we don’t say and how we say it changes everything for agents and their business. This week we want to share with you the five proven statements every agent needs to use in their real estate business to generate more productivity. In real estate all agents have gifts, talents and personalities they think is enough and tend to push away from scripts, dialogs and techniques.
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Leveraging The B2B Side Of Real Estate

One of the most overlooked opportunities for generating relationships and business for real estate agents is the B2B or business to business side of real estate. Every time I sit with another business owner or a service provider that I feel is a good fit with my business I am always trying to see where we can expose what they do with all the people I know and what I do. The universal principle of giving to get always has and always will work for me and my business hence the focus on me wanting to leverage with others and
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An Agents Most Precious Commodity

Once, a king and a lazy man named Haria were very good friends. One morning, the king said, “Why don’t you do work to earn some money?” Haria said, “No one gives me job. My enemies told everyone that I never do any work in time.” The kind king said, “You can go into my treasury and collect as much wealth as you can, till sunset.” Haria rushed home to tell this to his wife. She said, “Go and get the gold coins and gems now.” “I cannot go now. Give me lunch first.” After lunch, he took a nap
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