Archives for Real Estate Marketing Tips

The Top Reasons Why You Should Buy & Sell Over The Winter 2018

Knowing what the biggest objection you face over the next few months allows you the edge to be prepared when it strikes. We all know the #1 objection all agents are going to get from real estate buyers and sellers is “We want to wait until the spring.” So having the ability to change how the buyer and seller feels about waiting to buy or sell until the spring is imperative to your winter real estate success!! Don’t try changing their minds and building their defense mechanism up but educate them and change how they think and then they change
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How To Turn The “No’s” Into A “Yes”

There will be plenty of times in the early days of a business when you’ll ask for something you want, and the answer will be no. For most people, that “no” is the end of the conversation. Real estate is a business full of rejection. How you respond to it is what matters. If you let it get you down, you’re going to lose. If you persevere in the face of adversity, you’re going to win. It’s been estimated only 4-6% of appointments are booked on the first call. That means success in real estate requires you making yourself vulnerable
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Why Video Is So Important To Our Marketing

As you probably know, there is a big shift in video across social media for REALTORS. Agents typically fall into 3 categories when it comes to video… They avoid it completely They do it but not very well They are crushing it! What category are you and your real estate business in? Video has become the normal way in which many people consume information online. Most agents are missing a big opportunity by not using video. Even from a listing point of view, listings with videos get 400x more inquiries! But videos are more than just a way to showcase
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Why You? Why Your Company? Why now?

Is there any competition in your marketplace? You and I both know there are a ton of real estate agents out there! There is this myth that all agents and all companies are the same and do all the same things. The challenge is how to separate yourself from the competition… Here’s the truth… If you’re not unique, then you’re weak! Be committed to creating a better experience for your customers because you know your unique factors! What unique factors do you have that create a better experience for your clients? What is your value proposition and how are you
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Top Signs Your Real Estate Marketing Is Not Working

Could your marketing be outdated, ineffective, or even harmful for you and your business? There are several signs your real estate marketing strategy might need an update in 2017. This week we look at the top signs and what to do! 1. Your Inbound Marketing Is Being Ignored. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Inbound marketing has been proven to be far more effective than traditional advertising. Pulling the customer and not pushing on them is the key to marketing
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Real Estate Marketing Innovations From Around The World

I love to see what is happening in real estate in other countries and where we are going with real estate innovations when it comes to marketing. This week’s content is a great taste of what we are seeing in other parts of the world and what we are seeing  to innovate our own real estate marketing in 2017. REAL ESTATE MARKETING INNOVATION #1 Business Models… *Portugal – Average transaction commission is 3%. Exclusive listings only. No Office cooperation with one another at all *France – Average transaction commission is 5-7%. Mandatory posting of your commissions displayed in your office
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5 Steps to 5 Star Customer REALTOR Reviews

90% of Consumers decisions are influenced by 3rd party online reviews 80% of Consumers trust online reviews as personal recommendations Negative online reviews or reviews of 3 stars or less can cost a business or service provider as much as 30 new customers           Crazy Review Stats to Pay Attention To… Zillow reviews receive 36 million views a month Realtor.com reviews receive 18 million views a month Yelp has more than 26,000 reviews posted every minute Google has 100 billion review searches every 30 days Does your online reputation match your offline reputation? Millennials would rather
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Real Estate 12 Days Before Christmas Must Do’s 2017

Effective Real Estate Strategies Just Before Christmas On the First Day of real estate my true love gave to me… Spend some focused time on your real estate database prior to 2017. If you don’t have a database then assemble one. Take the time to build a monthly database touch system for 2017 making specific activities each month to add value and deepen your relationships with your database. This “give to get” activity is the best way to increase repeat and referral business in 2017. On the Second Day of real estate my true love gave to me… Create a
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How To Make 2017 Your Best Year in Real Estate Ever

3 Reviews to Increase Your Real Estate Biz in 2017 As we head into the final month of 2016, for most of us, there will be some “downtime”. Downtime driven by both the holiday season, as well as a general slowdown of activity, especially after the first two weeks of December. This is an ideal time to start planning for 2017. I have honed a process for preparing for the New Year. There are 3 reviews you need to complete before you can set a path for growth of your real estate biz in 2017. The three reviews include your
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The Top 12 Offers That Generate More Real Estate Leads

So what do they want that I have? That is the magic question in real estate lead generation. This week we have what I feel are the some of the top offerings in real estate that create the most amount of leads for agents. It’s best to have a range of offers that appeal to your different customer types so that no matter who hits your website there’s an offer that appeals to them. 12 Different Types of Offers to Generate Real Estate Leads: 1. Free Samples: Offer a free sample or a free consultation as a way for your
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