Archives for realtor marketing tips

How To Turn The “No’s” Into A “Yes”

There will be plenty of times in the early days of a business when you’ll ask for something you want, and the answer will be no. For most people, that “no” is the end of the conversation. Real estate is a business full of rejection. How you respond to it is what matters. If you let it get you down, you’re going to lose. If you persevere in the face of adversity, you’re going to win. It’s been estimated only 4-6% of appointments are booked on the first call. That means success in real estate requires you making yourself vulnerable
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The Oz Principle & Living Above The Line

I love reading the comments on my blog articles or listening to agents responses in coaching sessions. You know I do. But every once in a while, I’ll see or hear a comment and I can’t help but shake my head. “Thanks Wade, but what if I’m a new agent?” Or “Great info but how do I use this if I live in ________?” Or “That’s not the way that we do it around here.” I wonder if these people are truly seeking solutions, or… Are they looking for excuses? “Well Wade, I’m new, this doesn’t really apply to me.”
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How To Finish 2017 Strong. The Final Countdown!

Why is it so easy to get apathetic, complacent or take the foot off the gas in the final quarter of the year. The seasons are changing and the days are getting shorter and the sense of urgency with our real estate market and our business seems to be settling down for a long winter’s nap. For a lot of us this is not good nor can we afford to let this happen?! Do you want to finish the year with a whimper or finish it with a bang? Do you want to have to snap out of a funk
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Facebook Reviews: What REALTORSⓇ Need To Know

As of June 30, 2017, Facebook has over 1 Billion daily active users, with 400 new users signing up every minute.  Facebook is the largest social network around and it’s fairly safe to say that the majority of your clients are on it frequently. I was looking at some recent statistics about Facebook regarding users’ habits and brand social media strategy.  Two statistics that stood out for me were: 42% of Customer service responses are attended to within 60 minutes.  People relate quick response to good customer service! (Source: SproutSocial) 71% of people who have a good social media experience
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Why Video Is So Important To Our Marketing

As you probably know, there is a big shift in video across social media for REALTORS. Agents typically fall into 3 categories when it comes to video… They avoid it completely They do it but not very well They are crushing it! What category are you and your real estate business in? Video has become the normal way in which many people consume information online. Most agents are missing a big opportunity by not using video. Even from a listing point of view, listings with videos get 400x more inquiries! But videos are more than just a way to showcase
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3D Home Tours Have Impacted Real Estate Seller’s Markets

When buying in a tight market, 3-D home tours give buyers a unique perspective on potential homes and provide critical online information. The 360 degree home tour helps the buyer gain an advantage on their fellow buyer competitor. As a creative traditionalist, I’ve always believed a good photographer can capture a home’s depth and amenities as well as any virtual tour. In a matter of hours buyers learn in a tight market any offer less than full price was at an immediate disadvantage, and you have to place your offer as soon as — or before — the home hits
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So Why Do Agents Fail?

I know, I know… what is up with the Agentsboost motivational topic about failure this week Wade? The market is really good and things seem to be going well economically and we should all be grateful for the business we have and maintain a positive mindset. I get it! I want to address the elephant in the closet in our industry and that’s the failure rates of agents. “N.A.R. states that 87% of all agents fail and get out of the business within the first five years of their career”. What is more important to us is why agents fail
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Why You? Why Your Company? Why now?

Is there any competition in your marketplace? You and I both know there are a ton of real estate agents out there! There is this myth that all agents and all companies are the same and do all the same things. The challenge is how to separate yourself from the competition… Here’s the truth… If you’re not unique, then you’re weak! Be committed to creating a better experience for your customers because you know your unique factors! What unique factors do you have that create a better experience for your clients? What is your value proposition and how are you
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The Coming Soon Listing Strategy

A number of states and provinces are experiencing unprecedented low inventory levels. Nothing to buy and demand at an all-time high has caused a new and interesting challenge for the listing and buyer agents in the marketplace. Listing agents can’t get all the marketing they promised the seller they would do completed in time for it to hit the market and it is sold which is putting pressure on listing commissions and the listing agent losing the ability to spin more business off of their listing inventory. The buyer agents are frustrated with the listing agent moving too quickly and
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Top Signs Your Real Estate Marketing Is Not Working

Could your marketing be outdated, ineffective, or even harmful for you and your business? There are several signs your real estate marketing strategy might need an update in 2017. This week we look at the top signs and what to do! 1. Your Inbound Marketing Is Being Ignored. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Inbound marketing has been proven to be far more effective than traditional advertising. Pulling the customer and not pushing on them is the key to marketing
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