Financial Freedom Strategies For Realtors© 2022

financial freedom strategies realtors 2022One of the greatest benefits of becoming a real estate agent is financial freedom and an unlimited income opportunity. However, the downside to this freedom is that it leads to undisciplined spending. The early years of my career I read and studied all I could about financial management and wealth building and this week I want to share the top ten financial independence tips that helped me personally and know will help you about saving for retirement, how to start accumulating your wealth, and how to have the right mindset when it comes to your finances.

1. Pay Yourself First – First on our list of financial independence tips is to pay yourself first. But this doesn’t mean buying material items. Instead, it means putting your money into a savings plan. You need to think of saving as paying yourself. Most people tend to spend their money every month, and then they don’t have anything left over to save. You have to watch the flow of your money. Otherwise, you’re going to lose it. Start saving now, and save as much as possible. Start out by putting 10% of your income into a long-term savings plan. Every bit you save goes towards paying yourself in the future.

2. Continually Seek to Increase Your Savings Rate. – Even as a real estate agent you should calculate your dollar-per-hour wage. Take how much you earned last year or plan to earn this year, and divide it by 2000 (the average amount of hours one works in a given year). If you’re currently saving 10% of that amount, try to get it up to 20%. You can increase your savings rate in two ways. You can either earn more money, or spend less. Your ultimate goal should be to try to save 50% of your income. As a realtor, this is challenging because you’re not on a fixed income. As a result, you will have to be more disciplined with your income and how much you spend. One of my goals every year is to increase my dollar-per-hour wage. You can do this by either earning the same amount and working more hours, or earning more with the same amount of hours. Figure out which method is best for you so that you can eventually get to a point where you can save half your income.

3. No Debt For Liabilities – One of the most common financial independence tips you might hear is to be careful with your debt. There is an argument for taking out debt for an asset. However, it’s not the same when it comes to liabilities. For example, going into debt to purchase a car for real estate agents. When you do this, you’re stealing money from your future self and will pay the price in the long term. If you’re in the habit of taking out debt and never saving, that’s ultimately costing you your wealth. If you currently have debt for liabilities, get on a system, like You Need a Budget (YNAB), to try and eliminate that debt as quickly as possible. Check out my other post on how to eliminate debt. Three small bags with dollar signs sit inside of a wooden outline of a house.

4. Invest in Education. – This can be specific education related to your job, or just general financial or business education. Investing in your education is important because we get paid for what we contribute through our knowledge. Think of it as investing in yourself. Utilize resources such as classes, conferences, training courses, videos, and books that can help you build on your current skills. Check out this post on the 25 best real estate agent books to help you get started.

5. Take Ownership of Everything. – The sooner you take ownership of everything, the sooner you can get on track to improving your time management and growing your wealth. For example, if something negative happens to you, take on the responsibility to figure out the solution. Try and see how you can be a part of that solution, rather than waiting on somebody else to find it for you.

6. Actively Seek Out Problems to Solve. – You need to have the mindset to actively seek out problems rather than avoid them. You should solve your own challenges first before you move on to helping other people. Solving other peoples’ problems will make you more valuable, help you contribute more, and get wealth to come your way. When you start to solve people’s problems, you stop being a dollar-per-hour employee and instead begin moving up the ladder to eventually run your own business.

7. Leverage Resources. – At a certain point, it becomes hard to progress your business when you’re the only one running the show. This is why you should leverage other people to help you. For example, you could hire a virtual assistant and transaction manager. Additionally, you can find other ways to diversify your income streams. Building my online content business is yet another way I can diversify my income and solve problems for other people. In addition, you need to leverage your money. This can mean putting your money into a wealth account or purchasing rental real estate. Think of every dollar as an employee that can work for you to earn more money.

8. Stop The Dollar Per Hour Mindset. – If you want to advance your career, you need to stop thinking of yourself as a dollar-per-hour employee. When you have a dollar-per-hour income, you’re at a ceiling because there’s a maximum amount that somebody’s willing to pay you. But when you tie your value to helping other people, that ceiling becomes endless. For this reason, you have to start thinking about how you can help other people, even if it’s just a side hustle that you do in addition to your primary job. Build something that you can scale up over time and that can start to accumulate wealth. Build something that provides value for other people. A person dropping a quarter into a jar of money labeled “Retirement.”

9. Have a Clear Plan For Your Financial Future. – To come up with a plan for your financial future, you should ask yourself: What is your net worth today? What do you want your net worth to be five years from now? Ten years from now? Do you have spreadsheets that you track your goals on? Know what you want your wealth to be in the future, and then you can start to figure out what you need to do to get there. Even if you don’t have any wealth and just want to get out of debt, what is your one-year plan to do that? Three-year plan? Once you have a concrete plan for yourself, it becomes easier. There’s a saying that goes, “If you don’t have a vision for yourself, you’ll become part of somebody else’s vision.”

10. Take Calculated Risks. – Calculated risk means taking safe risks that you believe have a high probability of paying off. For example, every year I allocate 10% of my annual budget for “R&D” (Research and Development). If you think about it, almost every company has this built into their budget. So why should it be any different for real estate agents? This could mean investing in a new type of lead generation, or a new side hustle entirely. But the 10% doesn’t have to be purely financial, it could also include your time. It’s better to take calculated risks and learn all the necessary skills to be an entrepreneur. That way, no matter what happens in your financial future you’ll be prepared.

Final Thoughts on Financial Independence Tips for Real Estate Agents. Following these ten financial independence tips will help you have the proper mindset to properly manage your finances and save for retirement. Increasing your wealth takes time. But if you stay disciplined and stick to these tips, you’ll have a bright financial future ahead of you. What are you currently doing to diversify your income? What investments are you putting your savings in? I’d love to hear from you! Now, be well and go sell some homes!

Strength and courage,
Wade

7 Secrets to Real Estate Freedom

learn the secrets of real estate freedomI believe every agent has a goal for real estate freedom by creating a healthy income stream and to have a business to sell and an exit strategy at the end of their career.

Why does this not happen for everyone and only for the very few in real estate?

Tony Robbins said “Shift, change happens to only the 2% of the people that are ready for the paradigm shift.”

My question for you is… are you ready for that paradigm shift and change In your real estate careers today?

Do you have a taste, hunger and thirst for something different or exciting?

Do you know your own unique abilities? What you do well? What you do well that other agents find difficult?

Do you know what you don’t do well?

We all want to know how to work smarter and not work harder in real estate and the solution to this can be broken down into 7 simple steps allowing us to experience freedom, joy and the good life we all desire.

7 Secrets to Real Estate Freedom

Power Of Leverage

Using tools and resources to do much more with less effort, time and money without sacrificing a standard or service in your business.

Start by creating a list of the activities you are good at that are a high return on your time and have the greatest impact for you and your business.

I believe these are listing property, selling property, writing and negotiating offers to purchase.

Then create a list of activities that are important and profitable but can by delegated, systemized or more importantly automated?

Activities like marketing, communication, administration, customer service and finances.

It is no accident the top 10% are making 90% of the income because these producers completely understand the power of leverage.

 

Build A Foundation

For this secret I use the analogy of Franchising. They have systems, checklists and the right people in the right places and constantly focus on how they can provide more value and a greater experience for the customer to keep them loyal and keep them coming back. Do you own a business or do you have a job? Do you have a foundation with systems, checklists and procedures for everything or do you just use “the force”? The best book to read on building a foundation in real estate is Michael Gerber’s – The E myth Revisited. This is a powerful book on the importance of building the systems, the processes, the checklists and having the right people in the right places. It is not by chance that McDonald’s has a 15 page step by step process for cooking their world famous French fries. This foundation allows them to provide the same great tasting fry anywhere in the world and keep them all coming back for more.

 

Generating An Abundance Of Leads

So many agents I coach and advise seem to never have enough leads to be able to hit the targets they have set for their business each year. I ask them to share with me all the sales and marketing strategies they have for creating leads for their business. There are so many different ways to generate leads and taking the time to really look at these methods and determine the one’s that fit your skills, strengths and personality is so important. How many  leads are you really generating? How many sources of lead generation do you have going at this current time in your real estate business? How many lead generation systems do you have automated, systemized and working while you sleep? We all have the same 7 days and 24 hours and need to be leveraging our lead generation with systems, people and tools to really be able to create the leads we need for our income goals. If you have enough leads then the pressure to hit your income goals will not seem nearly as difficult.

 

Lead Conversion

When we solve the agents lead generation problem and they start funneling in we now create a new challenge with systemizing and converting these leads into bona fide appointments to list and buy real estate property. Nothing worse than creating an abundance of leads that we are just burning and not being able to convert. I find most agents don’t have what I call an appointment conversion script or dialog. Now before you say I don’t like scripts and dialogs, would it not be beneficial to know what to say and how to say it to convert a lead to a buyer or seller appointment almost each and every time? Do you know what to say to engage and compel a buyer and seller to want to get together with you? What do you have to offer a buyer and seller that would want them to meet with you face to face? Lead generation is important but converting those leads to appointments is every struggling Realtors biggest hurdle holding them back from the freedom they are desiring in real estate, I can promise you that.

 

Loyal Clients and Advocates

We spend 6 times the money and effort to get a client and spend little or no money on keeping them. Nor do we do what is necessary in creating a deeper relationship that will open you up to repeat and referral business from all your raving fans. Customer service and creating an experience for buyers and sellers that WOW’s and AWE’s them is paramount to our real estate success. Do you deliver the unexpected? Do you wow and awe your clients or just barely meet their expectations? Do you work relationally and not just deal by deal? Do you subscribe them to the after sale program and earn their friendship and be invited in to their relationships with referrals? It is not about the deal but about the experience we create and the relationship we have long after the deal that creates loyal advocates for you and your business to flourish in to the future.

 

Retain Top Talent

You can’t do this on your own and still be able to find that work/life balance in real estate. I am living proof we must look at David Collin’s book “Good to Great” and hire the right people and put them on our bus and the right people on our bus must be in the right seats of our bus. Not hiring can cost us so much in this business and the fear of hiring an assistant, buyer agent or associate to join us and allow us the freedom and time to do more and have more of a life that we all desire. Not hiring and retaining top talent is lethal but even more deadly and costly is hiring wrong. Take the time to profile your talent and make sure their aptitude and personality test properly for their position in your business. I can’t express how important taking the time to test, reference, interview and thoroughly hire right the first time and what it saves and does for you and your business and personal life.

 

Being Profitable

For more than two decades now I have seen so many top producers that have grossed so much income and are asked to share their secret to their income generating success. At the same time they are not profitable at all with their business and in some cases filing for bankruptcy and their personal finances are a disaster. We are in this business to make profit and not to focus on gross. Having a high gross income and having nothing to show for truly is gross and something that so many top producers struggle with and hold them slave to this business and not allow them to be free. Take the time to implement people, systems and mechanisms that allow you to track and keep the business at the highest profitable level you can without jeopardizing the customer service and customer experience you want to create for your clients and your own business.

 

I trust these 7 Secrets to Real Estate Freedom will shed some light on your business and allow you to see opportunities in your business to allow you to be free and truly live the life you are wanting to live.

I challenge you to not just read this post and think “Wade is right” and don’t take action.

Pick one of these areas and make action steps you commit to that can set you free in your business. Just one action to change and shift will give you the momentum to create a paradigm shift in your personal and professional lives.

So what are we waiting for?

Strength and courage,
Wade

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