The 7 “E”s of Magnetic Service for Your Real Estate Business

Are You Delivering Magnetic Service in Your Real Estate Business? On a scale of 1-10 what is the level of service you offer your clients in your real estate business? The last few months I have experienced over and over customer service seems to be a thing of the past. It amazes me how difficult […]

The Importance of Real Estate Home Staging

What is Home Staging and Why Would You Go Through the Bother? Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more […]

Critical Non Essentials – Memorable Realtor Customer Service

Want to Be the “Starbucks” of Real Estate Customer Service? I am amazed how much people will pay for an experience in “anything” (including buying or selling real estate). Take coffee for example, Starbucks the greatest marketer of the coffee experience. You can drink coffee or you can drink “Starbucks Coffee”. You walk in to […]

Dear Real Estate Agent… Will You Cut Your Commission?

As a Realtor How Do You Feel When Asked to Cut Your Commission? A mentor and friend, David Knox has built an International reputation as a top sales trainer and keynote speaker in the real estate industry. As an authority on Pricing, Negotiating and Selling, he has presented more than 3,000 seminars over the last […]

Add 900 Names to Your Database in 2 Days… Interested?

Real Estate Marketing Outside the Proverbial Box A good friend of mine who runs a mortgage broker firm in town shared with me a brilliant marketing idea a local realtor and insurance agent used to add over 900 names to his database over the span of a single week-end. You know me… I like to […]