Real Estate Blog

realtor Business plan 2018

Power Planning For Success In 2018

When the year begins to wind down you should not wait until the very end to start planning for next year. This means having a crystal clear understanding of the successes and challenges of your current year, how it impacts your upcoming year, and developing a vision of what you want to accomplish, and how. I believe you should always start working on your next year strategy months in advance of the new year. This awards you enough time to make an impact on your final quarter, and lay the groundwork for making sure your next fiscal year starts off on a so...

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oz principle for real estate agents

The Oz Principle & Living Above The Line

I love reading the comments on my blog articles or listening to agents responses in coaching sessions. You know I do. But every once in a while, I’ll see or hear a comment and I can’t help but shake my head. “Thanks Wade, but what if I’m a new agent?” Or “Great info but how do I use this if I live in ________?” Or “That’s not the way that we do it around here.” I wonder if these people are truly seeking solutions, or… Are they looking for excuses? “Well Wade, I’m new, this doesn’t really apply to me.” Yes it does! “Well Wade, my market’s different. I’m n...

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realtor finish strong

How To Finish 2017 Strong. The Final Countdown!

Why is it so easy to get apathetic, complacent or take the foot off the gas in the final quarter of the year. The seasons are changing and the days are getting shorter and the sense of urgency with our real estate market and our business seems to be settling down for a long winter’s nap. For a lot of us this is not good nor can we afford to let this happen?! Do you want to finish the year with a whimper or finish it with a bang? Do you want to have to snap out of a funk to start 2018… Or steamroll into it full of momentum? With that in mind, here are som...

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realtor facebook reviews

Facebook Reviews: What REALTORSⓇ Need To Know

As of June 30, 2017, Facebook has over 1 Billion daily active users, with 400 new users signing up every minute.  Facebook is the largest social network around and it’s fairly safe to say that the majority of your clients are on it frequently. I was looking at some recent statistics about Facebook regarding users’ habits and brand social media strategy.  Two statistics that stood out for me were: 42% of Customer service responses are attended to within 60 minutes.  People relate quick response to good customer service! (Source: SproutSocial) 71% of peo...

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real estate negotiation strategies

The Art Of Negotiation

It is amazing how little negotiation training most real estate agents have and most of the training they do have comes from battle scars and previous negotiations. When it comes to negotiation in all sales there are two schools of thought. 1.Win/Lose 2.Win/Win Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible mathe...

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millionaire realtor check list

The Top Agents Daily Checklist

We all know we have the same 365 days, 52 weeks, 12 months in our real estate year and begin with an even playing field, right? So what is the secret to the top producing agents and what they do with that same time every other agent has? We know it boils down to implementation and execution of specific activities done over time with consistency that creates the long term massive success we all want. This week we break down the daily checklist of the millionaire real estate agents and what it is they do every day no matter what that creates a massive end ...

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realtors need to innovate

Lesson’s For Agent’s From Toys R Us

This year continues to present a challenging retail environment, which has now been further disrupted by the Toys “R” Us Chapter 11 filing. Toys R Us did two things over the past few decades that were not the best business decisions for them. The first decision was in about 2001 – 2002 when they chose to use Amazon for their fulfillment and make them the main fulfillment for their toys instead of believing in the internet. This basically made buying toys off the internet from Amazon something we became very comfortable doing instead of us buying from Toy...

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eliminate non productive thoughts as real estate agent

The Top Ten Thoughts Agents Need To Eliminate

“We become what we think about most of the time, and that’s the strangest secret.” To an extent, we were all just going to do what we’re all going to do, and isn’t that such an enormous relief? After all, most of the time, we work with what we have to work with, we gravitate towards the things that make us happy, we source ideas and inspiration that are wholly unique and individual to us, and most of those processes are not even necessarily conscious, let alone active. People emerge from the womb a blank slate and fill the space with the things they’re n...

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determine your why in real estate

How To Determine Your WHY in Real Estate

“When your WHY is big enough you will find your how.” Laith Wallace It’s often one of the first things you ask someone when you meet them. “What do you do?” or “Where do you work?” Want to know a much more interesting question? Ask them this one. “So Why do you work?” I guarantee their answer will tell you a lot about them and YOUR answer will help you perform up to your potential in life. I believe a crucial step to living a more fulfilling life is to know your “WHY” before you know your HOW. Lots of people ask me HOW to take their real esta...

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hows the real estate market?

The Question People Ask Most Agents Don’t Know The Answer To

If someone opened the door of opportunity for you, would you slam it shut? If you’re shaking your head no right now, are you sure? I see agents make this mistake every single day. I mean every single day… It happens every day because this opportunity is without a doubt the most-asked question agents receive all the time. It’s something you probably hear every time you’re out in public or around friends, family members or acquaintances. Yet most agents honestly don’t know how to answer this often-asked question correctly, and therefore effectively s...

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video marketing for realtors

Why Video Is So Important To Our Marketing

As you probably know, there is a big shift in video across social media for REALTORS. Agents typically fall into 3 categories when it comes to video… They avoid it completely They do it but not very well They are crushing it! What category are you and your real estate business in? Video has become the normal way in which many people consume information online. Most agents are missing a big opportunity by not using video. Even from a listing point of view, listings with videos get 400x more inquiries! But videos are more than just a way to showcase a li...

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persuasion as realtor

Persuade Or Be Persuaded? That Is The Question.

Eat or be eaten. Influence or be influenced. Somebody’s always selling or somebody is always buying, consciously or not. If you open up your medicine cabinet or your dresser drawers or your pantry or your garage or even just look around the room you are sitting in now. Each item you see is a war trophy representing somebodies victory or a companies victory. Where you traded your hard-earned cash for their product. How did they do it? What tools did they use? It is the all important skill of influence and persuasion. Make no mistake there are armies...

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real estate is hard work

Just Show Up. Put In the Work!

Every agent wants to separate themselves from the masses of agents in the business and stand out from the herd. I have accepted the fact that 80% of the agents I coach and who read my blog posts and take my training will be completely motivated, fired up and inspired but then do not a damn thing I share with them to change their business income and life. I think I might be generous with the 80% and maybe more like 98% of REALTORs. I am not where I am today and achieved what I was able to achieve as a sales agent and a broker owner because I changed into ...

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top 5 real estate activities

So What Are The Fab Five in Real Estate?

I am a huge believer of tracking and measuring everything we do in real estate so we can tell what is working, what is not working and what we are doing well and more importantly what we frankly should just do more of. The second half of the year is about doing more of what works and if you do more of that you obviously like your chances of finishing the year strong. I coach, train and speak to hundreds of agents a year and this is the top five activities that work with all the most successful agents I work with. Fab 5 Activities in Real Estate 1) Databa...

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realtor words have power

The Five Phrases Every Agent Needs To Use!

Did you know real estate agents every day are costing themselves tens of thousands of dollars in business by what they are saying or even what they are not saying? What we say, and what we don’t say and how we say it changes everything for agents and their business. This week we want to share with you the five proven statements every agent needs to use in their real estate business to generate more productivity. In real estate all agents have gifts, talents and personalities they think is enough and tend to push away from scripts, dialogs and techniques....

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Leveraging The B2B Side Of Real Estate

One of the most overlooked opportunities for generating relationships and business for real estate agents is the B2B or business to business side of real estate. Every time I sit with another business owner or a service provider that I feel is a good fit with my business I am always trying to see where we can expose what they do with all the people I know and what I do. The universal principle of giving to get always has and always will work for me and my business hence the focus on me wanting to leverage with others and what they do and who they know wi...

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realtor time wasters

An Agents Most Precious Commodity

Once, a king and a lazy man named Haria were very good friends. One morning, the king said, “Why don’t you do work to earn some money?” Haria said, “No one gives me job. My enemies told everyone that I never do any work in time.” The kind king said, “You can go into my treasury and collect as much wealth as you can, till sunset.” Haria rushed home to tell this to his wife. She said, “Go and get the gold coins and gems now.” “I cannot go now. Give me lunch first.” After lunch, he took a nap...

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real estate house listing won't sell

Why My Listing Just Isn’t Selling?

We are past the end of our spring market and have entered the summer market. Let me ask you this question. Do you have a listing that just isn’t selling? Or even worse, sellers are dominating the conversation because of what is happening in the media? This week I’ve got solutions for both of those scenarios so you can sell your properties faster and get your customers what they want. So why isn’t the listing selling? Write this down….. If it isn’t compelling, it isn’t selling! Action Steps to Help Sell Your Real Estate Listings #1 Face-to-Face Meetings S...

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3D Home Tours Have Impacted Real Estate Seller’s Markets

When buying in a tight market, 3-D home tours give buyers a unique perspective on potential homes and provide critical online information. The 360 degree home tour helps the buyer gain an advantage on their fellow buyer competitor. As a creative traditionalist, I’ve always believed a good photographer can capture a home’s depth and amenities as well as any virtual tour. In a matter of hours buyers learn in a tight market any offer less than full price was at an immediate disadvantage, and you have to place your offer as soon as — or before — the home hit...

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why real estate agents fail

So Why Do Agents Fail?

I know, I know… what is up with the Agentsboost motivational topic about failure this week Wade? The market is really good and things seem to be going well economically and we should all be grateful for the business we have and maintain a positive mindset. I get it! I want to address the elephant in the closet in our industry and that’s the failure rates of agents. “N.A.R. states that 87% of all agents fail and get out of the business within the first five years of their career”. What is more important to us is why agents fail in this business within the...

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build your personal real estate brand

How To Build Your Personal Real Estate Brand

Branding is such a crucial component of success. Think of some of the largest companies in the world — from Nike’s “swoosh” to Apple’s icon — everyone is familiar with the brands they created. I am a huge fan of agents taking the time to invest in themselves as a brand just like some of those big companies. It is important real estate agents have their brand within their corporate brands and build mindshare. Today, building your personal brand is just as important as building your company’s brand — in fact, it might even be more importa...

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real estate team building

Real Estate Teams Unplugged

The real estate market is always changing and there is one trend that continues to be getting stronger every year. As you already know the power of a real estate team can always outperform an individual just by sheer numbers. Here’s your all in one guide to teams in real estate. Let’s begin by looking at the different team models in real estate first. Teams are an amazing way to leverage time and resources. In my nearly 24 years of experience and coaching super star agents like you, I’ve noticed there are four different types of teams in real estate. 1. ...

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Why You? Why Your Company? Why now?

Is there any competition in your marketplace? You and I both know there are a ton of real estate agents out there! There is this myth that all agents and all companies are the same and do all the same things. The challenge is how to separate yourself from the competition… Here’s the truth… If you’re not unique, then you’re weak! Be committed to creating a better experience for your customers because you know your unique factors! What unique factors do you have that create a better experience for your clients? What is your value proposition and how are yo...

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mid year real estate business review

It’s Performance Evaluation Time: Three Steps For Preparing Your Mid-Year Review

Can you believe the first half of 2017 is nearly gone. As we approach mid-year, business owners with a formal performance evaluation process in place will launch into the mid-year review. Even if your brokerage doesn’t offer one, give one to yourself. If you’re an entrepreneur, give your real estate business a mid-year review. The mid-year review is an excellent way to get career-focused face time with yourself and your team. Get candid feedback on what isn’t working so you can course-correct the balance of the year. Hear what is working so you can do mo...

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