Real Estate Blog

realtor conversion tactics

7 Appointment Conversion Tactics For Realtors©

Think about how much time and money you spend on generating new buyer or seller leads for your business to sell to. Remember to calculate not just your direct ad spend, but also the cost of your own time and your staffs time. You likely spend 5-15 percent of your gross revenue and time on lead generation marketing, with the goal of giving yourself (or sales system if it isn’t a live person doing the selling) the best quality leads possible. So let me ask you this question. How is your conversion to an actual appointment? Do you convert 1 out of 10?...

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real estate tech leaders

2018/2019 Tech Leaders for Real Estate Industry

    Whether you’re running a top producing team or just starting out, having the best real estate software at your  disposal will put you well ahead of other agents. Is this finally the year the real estate industry gets the disruptive tools and apps other industries enjoy? Read on to check out our 20 top picks for the best time saving, lead generating, and innovative real estate software:         1. kvCORE (Lead Generation, CRM) One of the early movers in the all-in-one real estate lead generation and CRM platforms, Inside ...

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realtor gift of time

It’s The Most Wonderful Time Of The Year

We are approaching the single most important time of year as it has been for each of my 25 years in the real estate business. As the listings and sales season start to temper we have the tendency to want to take it easy and relax but I am here to say… NOT JUST YET!!! This was the time of year where I took full advantage of my time and made the most of the market season. This time of year can be for some a difficult time in real estate or a time where the market gives you the greatest gift which is TIME. The time for you to do the things you know are impo...

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2019 realtor business plan

Finish Your Year Before It Begins

Jim Rohn, the legendary business philosopher always said to “Finish your week before it begins.” He meant that we take control of our schedule and real estate business and plan for the week ahead before it even happens. If we don’t take control then someone else or something else always does! So when the year begins to wind down you should not wait until the very end to start planning for next year. This means having a crystal clear understanding of the successes and challenges of your current year, how it impacts your upcoming year, and developing a vis...

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finish strong in real estate 2018

How Do I Finish 2018 Strong?

I always remember this time of year when my family always said to me “Dad, when you’re too busy you’re freaking out and when you are too slow you’re freaking out. You’re always just freaking out!” Being a chapter member of the control club it is so hard to remember what is in my control and what is out of my control, when you are someone like me who believes I can control everything. Ugh!! This is the time of year and season in real estate that is typically slower and consumers tend to not be as much in the buying and selling mind...

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create your own real estate market

Creating Vs Waiting

Almost every week I open my email and see a last minute travel deal or an item for sale from one of my favourite brands like Under Armour even though I am not in the market for these things at that particular time. Have you ever seen an ad, read an email or read something that just grabs your attention and is such a good deal you end up buying it or sharing that deal with someone else? I was over playing cards with friends of ours one evening and my friend shared how his car salesperson from GM had called him that day just to touch base and let him know ...

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how not to cut realtor commission

How To Not Cut Realtor© Commissions

Just when you think you’ve laid out the best marketing plan to get a property sold- and everyone is just about ready to sign on the dotted line, that dreaded request comes from that seller. “We’ll give you the listing, but we want you to reduce your commission. ”Why is it everyone wants to cut your paycheck? The question might never come up if you do an effective job of setting up the value of your services at the get-go. Far too many agents continue to rely on what has “always worked.”  You know the drill: your company creates a lovely marketing p...

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accountability in real estate doesnt work

Accountability Doesn’t Work?

Is accountability for a Realtor© necessary or in a boss/employee or coach/client dynamic? What really happens when we hold someone accountable or you allow yourself to be accountable to someone else? Accountability is a huge focus for many organizations including the real estate business. Employees are accountable to managers who are accountable to CEOs who are accountable to business owners. Those in leadership positions assign tasks then consistently follow up with their team to ensure that said tasks are done well and in a timely manner. Likewise, mos...

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12 ways to get more real estate listings

12 Ways To Get More Listings & Stop Being A Secret Agent

The real estate market all over North America is beginning to see housing and commercial inventory levels rise and the difficulty of getting and keeping listings is beginning to fade away. So if the trend for inventory is on the rise but you are not getting listings or seem to be carrying any more than you normally did, what do you need to do to change that? I use this analogy, that agents without listings are like a Starbucks franchisee without a coffee shop. How hard would it be to run a Starbucks and succeed without a place where they come to get thei...

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intentional real estate business

Are You Intentional About Your Real Estate Business?

This past summer I had time to reflect on my real estate business and areas in my life where I realized I was not living intentionally and someone else or something else was in charge of certain areas in my personal and professional life. So I took time to identify those gaps in my life and to make changes in my personal and professional life this fall and take charge! Do you wake up every morning ready to face the day? Are you generally happy? Do you feel engaged and excited to live your life? I do. Every day I practice living an intentional life I expe...

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asking for real estate listing price reduction

Asking For Real Estate Listing Price Reductions

Now this isn’t really about getting new business. It is not a prospecting script, but it may be the most important phone duty that anyone in your office does–asking for price reductions on listings. Asking for price reductions can make or break a top real estate agent’s business. Not only will price reductions quicken the sale, and therefore, minimize overhead in a real estate agent’s business, but it will also prove to everyone your marketing systems work. Remember, price is 90% of any marketing plan and the faster you achieve market value, the fa...

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unshakeable real estate business

Is Your Real Estate Business Unshakeable?

It is time for North American real estate agents to accept the fact this is our new normal real estate market. Real estate markets are shifting all over North America and this is now the market agents are needing to be comfortable working in. The nice part about this new normal market is it is not a global recession or not a global housing crisis but it is also not the record breaking sales and increase in values we have seen over the last number of years either. Currently we have about 1.3 million real estate professionals in the U.S. and about 110,000 ...

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implementation in real estate

6 Secrets for Realtors© to Implementation & Execution

Being genuinely disciplined as a Realtor© and in your personal life requires you develop the ability to take action. You don’t need to be too hasty, but you also don’t want to lose much time. The time to act is when the idea strikes us—when it is hot and the emotion is strong, before the feeling passes and the idea dims. If you don’t, you’ll fall prey to the law of diminishing intent. A month from now, the passion will be cold—a year from now, it won’t be found. So take action. If you’re faced with a mental roadblock, put it down on paper. Remember, cre...

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realtors stay positive

20 Tips On How To Stay Positive in Your Business & Life

As a Realtor© it is important to stay positive at work and at home in order to maintain your productivity levels and be a positive influence at home. Sometimes it may be very hard to stay positive in your real estate business and to see the glass half full. I know for myself the struggle to maintain positivity is real and I quite frequently have to find ways to pick myself back up. Behaving professionally and keep doing your work even when you really don’t feel like working, I needed to learn how to bring up my own mood and get myself back on track. Belo...

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real estate tool

Generate A 10%-20% Return in Your Real Estate Biz With This One Tool

So before we get started, let’s begin by addressing all the elephants in the room: 1. Print is dead 2. Newsletters don’t work 3. Led Zepplin is doing a reunion tour Now I can tell you with complete certainty that 1 & 2 are ABSOLUTELY false. As for 3 … let’s just say anything is possible. The fact I mentioned the effectiveness of print and newsletters in your real estate business should give you a good clue as to what the “One Tool” I referenced in the headline is … Yes, it’s a newsletter! WAIT … before you throw your hands in the air and tell me prin...

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find meaning in your real estate business

How To Find Meaning In Your Real Estate Business

I recently had the privilege of listening to Mr. Jay Abraham, one of the greatest business minds in the world speak last week. One thing he shared resonated with me more than anything else during his 90 minute talk. He said “Fall more in love with the lives you change every day, than your profession.” J. Abraham. I believe most people have one of three visions of their work. 1. People with a job see work as a chore and the paycheck as their reward. They work because they have to. 2. People with a career like the concept of advancing and succeeding. 3. Pe...

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real estate breakthrough

Time For A Breakthrough in Your Real Estate Business?

No matter how good you are at running your real estate business, there will come a moment when you start to feel your business levelling off. Maybe it’s a lull in your sales, maybe you aren’t bringing in as many leads as before, or maybe you simply don’t feel the energy, drive, and creativity to move forward. Now is a great time of year to work in your business and develop some strategies for a fall breakthrough for your business and bust through those plateaus in business finishing your year strong. 7 Breakthrough Strategies for Your Real Estate Busines...

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skills real estate agents must have

The Sales Skills All Real Estate Agents Must Have

In selling it doesn’t matter the product or service, there are certain skills and processes you must have to be effective in selling anything. Don’t think for a minute the top real estate agents in this industry don’t master their sales skills and sales processes daily. They take the time to sharpen the sword and understand the impact this time spent has on their real estate business success. Let’s have a look at the most important sales skills an agent needs today! Sales Skills All Real Estate Agents Must Have 1. Managing your own time – Most agent̵...

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how successful realtor thinks

How The Successful Realtor© Thinks

This is such a fascinating topic for me because I believe I have real perspective on how a successful realtor© thinks. Some of the greatest entrepreneurs in the world didn’t necessarily start out with a grand vision. They started with an idea and an action. Bezos didn’t set out to build Amazon, he started by selling books online. Zuckerberg didn’t set out at 18 to build Facebook. He built a tool for his college that later became the thing. It was idea + action. Constant processing and execution on the ideas. It was reacting to the market and tripling dow...

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realtor time off

6 Benefits Of Taking Time Off as a Realtor©

I am reminded once again the importance of taking time off as a Realtor© and being able to get perspective of what is really important in life and the urgency for us to disconnect from work and unplug and be present for ourselves and the most important people in our lives. I am guilty of going away and checking in once and a while on my social media, emails or texts instead of really being present and truly taking a vacation from work and the business and how that has a huge impact on me mentally, physically and emotionally. Here are the biggest benefits...

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realtor online reputation management

What Is Your Online Real Estate Reputation?

Realtors© often ask me if as a real estate agent does their online reputation really matter? Stop and think about this scenario for a second… A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her process? If she doesn’t already have an agent who is “top of mind”? Her next move is likely to go online and start reading reviews of agents in her area. Suddenly, without ever meeting you, this prospective client is making decisions about your quality, your character, your ...

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real estate business assessment

Mid-Year Real Estate Reflection & Assessment

I don’t know about you but I cannot believe that we have already hit the half way mark to 2018?! We all know that what we measure gets improved!  This week we want you to take some time to reflect on YOU and your real estate business.  What have you accomplished in the first half of the year; and where do you want to go in the next 6 months. See where you have been, where you are at and where you are going in 2018!! MISSION/VISION REVIEW – What is my reason for doing this business?__________________________________________________________________________...

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shift in market for realtors

Secrets To Seller Counselling During Market Shift

We are beginning to see a shift in many real estate markets across North America. The importance of knowing how to counsel a seller through a changing market is something many Realtors© need to learn how to do properly. As the homes begin to take longer to sell, activity lowers and the competition increases the importance of a consistent process managing listings and sellers is key. Let’s look at this 10 step process and begin to manage our listings and sellers expectations before they consider firing us. How to Counsel Home Sellers in Market Shift #1 – ...

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realtor positive mindset

Tips to Achieve a Positive Mindset for Realtors©

“We all need a daily checkup from the neck up to avoid stinkin’ thinkin’ which ultimately leads to hardening of the attitudes.” ― Zig Ziglar The “power of positive thinking” is a popular concept, and sometimes it can feel a little cliché. But the physical and mental benefits of positive thinking both personally and in your real estate business have been demonstrated by multiple scientific studies. Positive thinking can give you more confidence, improve your mood, and even reduce the likelihood of developing conditions such as hypertension, de...

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