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How To Build Your Personal Real Estate Brand

Branding is such a crucial component of success. Think of some of the largest companies in the world — from Nike’s “swoosh” to Apple’s icon — everyone is familiar with the brands they created. I am a huge fan of agents taking the time to invest in themselves as a brand just like some of those big companies. It is important real estate agents have their brand within their corporate brands and build mindshare. Today, building your personal brand is just as important as building your company’s brand — in fact, it might even be more important. Consumers want to
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