Archives for Real Estate Marketing

Sell the Sizzle & Not the Steak – Features Vs. Benefits

Switch Up Your Real Estate Marketing – Start Selling Benefits In sales one of the most difficult skills I have had to learn and try to teach other real estate agents is feature, benefit selling in their realty business. Dale Carnegie and Floyd Wickman always said you need to “sell” and not just “tell” in sales. I always remember the story of a group of hardware salesmen trying to sell a drill bit. Every one of them would explain to the customer the type of bit, the size of bit, what the bit is made of, how strong it is
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