Archives for real estate social media marketing

Why Video Is So Important To Our Marketing

As you probably know, there is a big shift in video across social media for REALTORS. Agents typically fall into 3 categories when it comes to video… They avoid it completely They do it but not very well They are crushing it! What category are you and your real estate business in? Video has become the normal way in which many people consume information online. Most agents are missing a big opportunity by not using video. Even from a listing point of view, listings with videos get 400x more inquiries! But videos are more than just a way to showcase
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Top Signs Your Real Estate Marketing Is Not Working

Could your marketing be outdated, ineffective, or even harmful for you and your business? There are several signs your real estate marketing strategy might need an update in 2017. This week we look at the top signs and what to do! 1. Your Inbound Marketing Is Being Ignored. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Inbound marketing has been proven to be far more effective than traditional advertising. Pulling the customer and not pushing on them is the key to marketing
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The Truths About Real Estate Buyers & Buyers Agents

We have all heard or said the comment “Buyers are liars” and personally that is the furthest thing from the truth if we really took the time to understand them better and how they really want to be served. Let’s look first at the common buyer agent and their issues buyers say about them. 1) They don’t listen 2) They don’t understand our needs & wants 3) They have no process, they wing It and they are reactive 4) They wait vs. create a buying opportunity 5) They get us to buy what they think we should buy 6) They can’t
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Real Estate Marketing Innovations From Around The World

I love to see what is happening in real estate in other countries and where we are going with real estate innovations when it comes to marketing. This week’s content is a great taste of what we are seeing in other parts of the world and what we are seeing  to innovate our own real estate marketing in 2017. REAL ESTATE MARKETING INNOVATION #1 Business Models… *Portugal – Average transaction commission is 3%. Exclusive listings only. No Office cooperation with one another at all *France – Average transaction commission is 5-7%. Mandatory posting of your commissions displayed in your office
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Hey Agents Have You Ever Googled Yourself?

I am often reminded of the importance (if you have never done it before), of googling yourself. Actually sit down, open up google and search your name on google and look at what you see or worse, what you don’t see. So let me ask you a question. When you google yourself, how do you rank? When you google yourself, what else came up during your search? Anything? Nothing? When I google myself I gratefully rank on the whole first page of the search but I found a solar company by the name “Wade Solar” and a judge in the
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3 Ways Real Estate Agents Fail at Marketing… 1 Way to Fix It!

In previous posts I have shared how important and profitable it is for our real estate business to make our existing clients a priority by setting up a system where we regularly reach out to them in various ways. My previous posts provide details on how you can effectively do this… This weeks post provides a tool to implement and execute this process. I realize many of you don’t have the time, expertise or desire to do this work yourself so I wanted to provide a tool to do it for you. I was recently introduced to Travis Balinas, the
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