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5 Steps to 5 Star Customer REALTOR Reviews

90% of Consumers decisions are influenced by 3rd party online reviews 80% of Consumers trust online reviews as personal recommendations Negative online reviews or reviews of 3 stars or less can cost a business or service provider as much as 30 new customers           Crazy Review Stats to Pay Attention To… Zillow reviews receive 36 million views a month Realtor.com reviews receive 18 million views a month Yelp has more than 26,000 reviews posted every minute […]

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25 Staging Tips To Win More Listings and Sell Listings For More

One of the things I ran into when I first started really talking about staging houses with sellers was I discovered I could get a listing against a lot of agents who were better than me — when I say “better,” I mean who were bigger producers than me. This would happen because when they would talk about staging the house they would tell the seller, “Okay, you need to do this, you need to do this, you need to […]

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How Do I Schedule More Real Estate Appointments?

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We all know in real estate communication is everything and how we feel on the inside is what is coming out to people on the outside through your words, tone and energy. We all want the client to feel good when we communicate with them so it starts by us feeling good ourselves! You can’t be a lean mean appointment setting machine if you are someone who is sad, angry, depressed or totally stressed out on the inside because that […]

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Critical Non Essentials – Memorable Realtor Customer Service

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Want to Be the “Starbucks” of Real Estate Customer Service? I am amazed how much people will pay for an experience in “anything” (including buying or selling real estate). Take coffee for example, Starbucks the greatest marketer of the coffee experience. You can drink coffee or you can drink “Starbucks Coffee”. You walk in to the most comfortable setting in the world for drinking coffee. Leather sofas, tables and chairs to visit or work on your laptop or mobile device […]

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People Don’t Buy for Logical Reasons… They Buy for Emotional Reasons… What are Your Client’s Reasons?

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What is Your Client’s Pain or Pleasure? Do You Have a Clue? In order to have a client do what you want them to do you must first help them discover their inner pain or pleasure. Joe Stumpf ~ My Mentor There are only two emotions that trigger someone to act and those are “pain” and “pleasure”. In the real estate business I find so many agents do not recognize the importance of discovering what their buyer or seller’s true […]

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1 Day… 1 Week… 1 Month… Invest a Little Earn a Fortune.

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What is Your Definition of Customer Service As a Realtor? This is Mine… 1 Day, 1 Week, 1 Month One of my mentors always said to me… “The sale really begins the day the client moves in.” I thought to myself, what does he mean the sale really begins the day the client moves in? Most of our real estate clients have an expectation of customer service before and during the property transaction. Are we in this business to “meet” […]

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