Must Read Books for Real Estate Agents in 2023

Wade Webb on March 15, 2023

millionaire real estate agent must read book 2023A quick Amazon search for real estate books comes up with over 60,000 titles. There is no shortage of coverage on the subject. Whether you are a real estate agent looking to increase your business or an investor looking to grow your real estate portfolio, here is the list of the Top 25 books for real estate agents in 2023. These books have been hand-chosen because I believe they have impacted my success as a real estate agent.

I’ve made it my goal for years to read a book a month. This is in addition to the blog posts, YouTube videos, and podcasts I follow and listen to. I feel it’s crucial always to be learning. I’ve never picked up a book where I didn’t learn something new. I honestly attribute any success I’ve had in business, personal, and life to a never-ending quest for knowledge, and books are a significant part of that.

I challenge you to set a goal for reading books through Audible in the car or setting time aside to read. Pick several books you will read this year and stick to them. You’ll be amazed at what reading will do. Not just for your knowledge but your hunger for more information!

 

 

 

 

 

1. The Millionaire Real Estate Agent: It’s Not About the Money It’s About Being the Best You Can Be.

The 1st book I ever read getting into the business. It’s like the realtor’s bible. Read this and it’ll spell out all pieces of the business that any agent should plan to invest their time in. Covers lead generation, leverage, mechanics of the business, and finances. Start here!

 

 

2. Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional

It’s no mystery that your first year in real estate is likely going to be the most challenging year you face. Many agents give up before even hitting their one-year mark. Much of this is due to the expectations of agents that get into the business. With Dirk Zeller’s book, Your First Year in Real Estate, he shares the proper expectations and gives solid advice on how agents should spend each day throughout the year. He also shares some of the common pitfalls that new agents make, saving you some time and energy.

 

3. 6 Steps to 7 Figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Own Destiny

I love Pat Hiban. I’ve listened to his podcast, Real Estate Rockstars for years. He’s interviewed some of the best minds in real estate. This book is his step-by-step guide to creating success in real estate. All steps are relevant and spot-on to truly have success in this business. Pat’s all about actionable content so be prepared to have a lot to do after reading this book.

 

 

4. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

This book by Chris Smith, who I’ve watched and learned from afar, is one of THE best books for real estate agents on internet lead generation and conversion. I read this book in the summer of 2017. I had already been doing internet lead generation for years in a big way but got WAY more out of this book than I could have ever imagined. It has since quadrupled my lead generation and vastly improved my conversion process.

 

 

5. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Here’s a book that doesn’t necessarily have to apply to real estate but because Gary Keller of Keller Williams wrote it and he references some real estate examples I’ll put it here. It’s just a great reminder, especially after reading the books above, that real success is done ONLY with focus. That’s not to say you can’t do multiple things in real estate to be successful. However, after reading this book it’ll make sense as to why focusing on your “one thing” is like pouring gasoline on a fire.

 

6. YouTube for Real Estate Agents: Learn How To Get Free Real Estate Leads And Never Cold Call Again

Door knocking and cold calling are two of the least favorite activities for real estate agents, and for a good reason – our potential buyers and sellers don’t like them either! That’s why YouTube is such a powerful tool for real estate marketing. With a well-crafted channel, you can learn how to get free real estate leads without making those dreaded cold calls or going door-to-door.

 

7. The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine

The Miracle Morning for Real Estate Agents is a guide to help you achieve greater success in your career. It offers tips and techniques from top-producing agents Rick and Michelle Masters, based on their experience of starting their day with The Miracle Morning routine.

 

 

 

8. The Book of YES: The Ultimate Real Estate Agent Conversation Guide

In The Book of YES, you will find today’s most powerful scripts in the real estate industry. These scripts have been proven to help agents close more deals naturally. Whether you’re tired of the same old sales scripts or have done away with them, this book has something for you. Written by a real estate agent who was determined to figure out the perfect thing to say in every situation, this book provides agents with witty and compelling dialogue that will cause sellers and buyers to want to say “Yes!” to them every time.

 

9. Your First 365 Days in Real Estate: How To Build A Successful Real Estate Business (Starting With Nothing)

Your First 365 Days in Real Estate is the essential guide to starting and building a successful real estate business. Written by experienced agent Shelley Zavitz, this book provides all the tips and advice you need to make it through your first year in the industry. This book covers everything you need to get ahead in real estate, with chapters on finding your niche, setting goals, marketing yourself, and more. So whether you’re just starting or you’ve been working in the industry for a while and want to take your business to the next level, Your First 365 Days in Real Estate is a great next read!

 

10. SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business

Looking to set yourself apart from the competition and build a successful real estate career? Look no further than SOLD, the guide that provides expert insight from a top agent. With tips for rookie of the year and top agent status, this book is packed with everything you need to know to succeed in today’s market.

 

 

11. The $100,000 Part-Time Real Estate Agent: How I Consistently Make Full-Time Income in Real Estate While Keeping My Day Job

If you want to make more money in real estate, this book is for you. It provides tips and strategies for consistently making a full-time income as a part-time real estate agent.

 

 

 

12. 365 Days of Social Posts for Real Estate Agents: The Ultimate Guide to Real Estate Social Media Marketing

Perfect for the Realtor looking to build a stand-out personal brand on social media! This guide has them covered! With tips for every social media platform, they’ll learn how to share their real estate knowledge and expertise with the world.

 

 

 

13. Exactly What to Say: For Real Estate Agents

Real estate agents are always looking for new information on how to keep up with the fast-paced, ever-evolving world of real estate, technology, and social media. Give them the gift of knowledge, a resource they are bound to enjoy.

 

 


14. Success as a Real Estate Agent For Dummies

– Learn how to become a top-performing real estate agent in the latest edition of Success as a Real Estate Agent For Dummies, expert author Dirk Zeller shows you how to sell high-value homes, short sales, and more. Discover key ways to communicate and prospect in a new online world with coverage on being successful selling high-value homes, how to sell short sales to buyers without scaring them off, and more. Use third parties like Trulia, Realtor.com, and Zillow to drive leads and create exposure

 

15. The Half Millionaire Real Estate Agent: The 52 Secrets to Making a Half Million Dollars a Year While Working a 20-Hour Work Week

– The Half Millionaire Real Estate Agent offers agents the secrets to making a half million dollars a year with only a 20-hour work-week. Learn how to use the best tools for saving time and increasing productivity so that you can make more money in less time.

 

 

16. The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional

The Full Fee Agent is a guide to charging your full fee and getting clients who are worth it. Written by a successful real estate agent, this book shows you how to stop discounting and start stacking the odds in your favor. You’ll learn how to find high-paying clients, negotiate like a pro, and close more deals–without feeling pushy or sales-y. Charging your full fee is the key to real estate success. The Full Fee Agent will show you how to get there.

 

 

17. What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate)

A step-by-step guide to creating social media content that will attract clients, build your brand and increase leads. Real estate agents with a desire to make more money by building their personal brand. This book is unique in its practical content on how to use social media to generate leads for your real estate business. It’s not another how-to book or a bunch of theories.

 

18. SOI : Building A Real Estate Agent’s Sphere of Influence

SOI: Building A Real Estate Agent’s Sphere of Influence is a training manual for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of their results. You are not an ‘average agent,’ so you need to employ the tried and tested ways of the nation’s Top Producers to always have an abundance of prospective buyers and sellers lined up – people who know who you are by name and ‘brand,’ who come to you first to list their property or help them buy a house.

 

19. Ninja Selling: Subtle Skills. Big Results.

In Ninja Selling, author Larry Kendall offers a science-based selling system that gives predictable results regardless of personality type. Kendall teaches readers how to shift their approach from chasing clients to attracting clients by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income per hour.

 

20. Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline

Looking to ditch your failed sales tactics and fill your pipeline? Look no further than Fanatical Prospecting by Jeb Blount, which provides a practical guide to prospecting with clear explanations of the why and how. This book is perfect for salespeople, sales leaders, entrepreneurs, and executives who want to learn how to keep their pipeline full of qualified opportunities.

Well, there you have it. 20 of the best books for real estate agents, in my opinion. I hope that you’ll go out and pick up one of these today. The saying goes, “Leaders are Readers,” and now you have plenty of excellent books to go out there and read.

Strength and courage,
Wade

Books Real Estate Agents Should Read to Kick Start 2020

Wade Webb on January 8, 2020

We have all heard the phrases “Earners are learners.” “Grow yourself and grow your income.” We asked our network to tell us about the ONE book that made the biggest practical impact in their business so you can narrow down your reading list and get a jumpstart on the New Year and 2020. We hope this list will help you personally and professionally in 2020.

1. Influence: The Psychology of Persuasion by Robert B. Cialdini

“Influence by Robert Cialdini… We are in the ‘Human Connection’ business and we need to be extremely effective with the Human Connection and building great long term relationships. The Real Estate Industry is transitioning from a ‘Relationship Business’ to a ‘Transactional Business’ and if our Industry becomes transactional based, it will weaken the role of the Real Estate Agent and continue to drive down Real Estate Agent Compensation. As Real Estate Agents, the real battle we are facing is making sure our industry does not turn transactional and as technology expands, yes we must learn and master how to use technology as effectively as possible, but we need to use technology to allow us to develop stronger relationships and we need to be extremely careful to not allow it to replace the relationship.”

About the author

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

Influence has been listed on the “New York Times Business Best Seller List.” Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

2. The Greatest Salesman in the World by Og Mandino

“I’d recommend The Greatest Salesman in the World by Og Mandino. It was recommended to me by Verl Workman and it’s just brilliant.”

“It’s influenced by many ancient philosophies including lessons the Bible and others. For example, one is ‘I will form good habits become their slave.’ Things like, ‘Start each day with love in your heart. I will persist until I succeed.’  It’s got a lot of the same ideas you might find in other books but the way it’s written and presented is brilliant.”

About the author:

Og Mandino is the most widely read inspirational and self-help author in the world. Former president of Success Unlimited magazine, Mandino was the first recipient of the Napoleon Hill Gold Medal for literary achievement. Og Mandino was a member of the International Speakers Hall of Fame and honored with the Masters of Influence by the National Speakers Association. Og Mandino died in 1996.

3. Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller

“Shift is a great book because it shows you how to look at how to get from where you are to where you want to be. There are 3 parts they use metaphors for the Rider, the Elephant and the Path.”

“The Rider is the intellect. The plan maker. The system generator. This Rider gets on the Elephant, which represents the motivation and actions taken…or just standing still. It can be easy to have a great plan, but if you don’t have the motivation and take action, the elephant just stands there. You don’t go anywhere. The third part, however, relates to the short synopsis above. The PATH is how you get there. Is it with ease? Or are there boulders in the way? What about pebbles? Twists and turns? How well the elephant moves is determined by the path you choose.”

“Choosing Bought Leads over Generating Leads is one of those paths that can lead to a myriad of problems.”

(If you want to learn more about Donna’s thoughts on that last point, check out our recent rundown of the most important trends to know this year.)

About the author:

Gary Keller is an American entrepreneur and best-selling author. He is the founder of Keller Williams, which is the largest real estate company in the world by agent count, closed sales volume, and units sold. Keller founded Keller Williams on training and education and later brought his teachings to print.

4. The Maxwell Daily Reader by John C. Maxwell

“I love this because it is truly ‘365 days of insight to develop the leader within you’.  Don’t believe me? Here’s a sample that directly relates to the market transformation happening as we enter 2019:

Great leaders are seldom blindsided. They realize that the punch that knocks them out is seldom the hard one — it’s the one they didn’t see coming. Therefore, they are always looking for signs and indicators that will give them insight into the problem ahead and their odds of fixing it… Pay attention to your intuition and follow up when something strikes you.

“See what I mean? You may have a gut feeling to take a course of action as 2019 approaches. Hopefully, this excerpt gives you the courage to follow your instincts.”

About the author

John C. Maxwell is an internationally recognized leadership expert, speaker, coach, and author who has sold over 19 million books. He is the founder of EQUIP and the John Maxwell Company. A New York Times, Wall Street Journal, and Business Week best-selling author, Maxwell has written three books which have each sold more than one million copies.

5. Exactly What To Say by Phil M. Jones

“Exactly What To Say by Phil M. Jones is a must read/listen for every agent. It is a quick, tactical take on sales scripts that can easily be applied to a real estate transaction. If you are open minded to a better way of selling this book is amazing.”

About the author

The author of five international best-selling books, and the youngest ever winner of the coveted “British Excellence in Sales and Marketing Award”, Phil is currently one of the most in-demand assets to companies worldwide.

6. Dare to Lead by Dr. Brené Brown

“I love to read, the most recent was Brene Brown — Dare to Lead and coming up is Rachel Hollis Girl, Stop Apologizing.”

About the author

Dr. Brené Brown is a research professor at the University of Houston where she holds the Huffington Foundation – Brené Brown Endowed Chair at The Graduate College of Social Work.

7. Wealth Can’t Wait by David Osborne

“Passive income in a shift is extremely important. It always was important. However, with home sales slowing there may be more deals to be had which will increase the ability to invest in real estate. Wealth Can’t Wait by David Osborne and Paul Morris would be my go-to for any agent right now looking to explore those opportunities.”

About the authors

David Osborn has built one of the top real estate brokerages in the world with more than 4,500 agents and annual sales volume exceeding $10 billion per year.

Paul Morris is a prolific and award-winning entrepreneur, trainer, author, and business consultant.

8. The E-Myth Revisited by Michael E. Gerber

“Well…. since we are talking about 2020, they should probably listen to the book on a place like Audible but I would recommend a book like The E-Myth Revisited. ;)”

About the author

Michael E. Gerber is an American author and founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California.  Inc. Magazine called him “the World’s #1 Small Business Guru.”

 

Before you choose, take stock

Intel is great but learning itself can become overwhelming if you don’t go about it with the right intentions. This is the time to fill your forecasts, build your pipeline and really reflect on who your customers are and what they need from you. Take an inventory of your business strengths and improvement areas. Are they aligned with your biggest personal goals? What about your goals for the year?

You’re too busy to spend time learning about an aspect of the business that’s better off in someone else’s hands. Focus on getting the right people and systems in place so that you can place your best energy where it matters most.

Books are filled with great ideas, but information is only power when applied. Take action this year and commit to a book a month or a book a quarter and implement and execute the ideas you take from them all the create the life you truly want to live!

Strength and courage,
Wade