Low Or No Cost Lead Gen Ideas for Real Estate Agents

Wade Webb on March 9, 2022

low or no cost real estate lead gen ideasOften I hear realtors tell me how expensive it is to do effective marketing as a real estate agent and how they don’t have the budget for these costs. Although I agree there are some very pricey marketing tactics in play right now, I assure you there are countless highly effective tactics that are “zero” cost or low cost to the agent….

1. Pick up the phone and talk to 5 current or past clients a day. Give them your greatest gift, “your time.”

2. Ask for the business ”Of all the people you know, who do you think will be moving next?”

3. Record a new, upbeat and original message on your voicemail every day. Try a riddle, joke, tip, quote or short story.

4. Create a “do it yourself” info graphic of your local market statistics for real estate and post it on social media or email it to your clients. A Market Snapshot.

5. Check the local news or internet for a good news story and clip or print the story and send the person who the story is about a personal note saying “well done or congratulations” and include your business card.

6. Create a video of your best buying or selling tips and post them to YouTube, Facebook, Linkedin, Twitter.

7. Create a video of a past client testimonial sharing their experience doing business with you and post it to your website or social media. Get them to give you a google or yelp review.

8. Create an instructional video on “How to” or “Step by Step” process.

9. Constantly wear your company name badge. Don’t be a secret agent. Even add a company logo to your clothing.

10. Join or start a networking group like Business Network International (BNI). So many business owners and service providers could use an agent like you.

11. Write and post some of your best marketing, buying or selling ideas in Real Estate on your own blog like I have done with AgentsBoost! Over 10,000 readers in over 100 countries in less than 10 years.

12. Submit press releases each week to local media sources like new innovative real estate marketing, using drones, videos, interactive floor plans, virtual reality, etc.

13. Create joint ventures and partnerships with other businesses and services that fall in line with the real estate industry. Add them to your website!

14. Complete a detailed profile of yourself in Google, Facebook, Linkedin and Twitter.

15. Write a short market update each month and email it to your database.

16. Post classified ads on free online websites like Craigslist, Kijiji, Oodle.

17. Teach other business owners and service providers how to market with little or no money.

18. Write and send a personal hand written note to 5 people every day.

29. Door knock an area where you have or your company has a bona fide buyer, recent sold or recent new listing or invite them to your open house. Even just slip a letter in their doors.

30. Post on social media and email every month your local market “best bets” for buying opportunities. All categories like first time buy, move up buy, foreclosure or rental.

31. Visit face to face an expired listing owner with a sold topper in hand and say “We have just been notified your home is no longer on the market and I am sure the last person you want to see at your door is another real estate agent. I just have 2 quick questions and will be on my way”. First “why do you think one of these “sold” signs did not get on your property” and second “why did you want to sell in the first place?”

32. Hold an open house on a listing any day that only takes a customer no more than 2 open house signs to get to from the main traffic.

33. Create a contest or a client referral rewards program.

34. Volunteer for an event or at a local charity. Join a service club. Attend a networking event and exchange business cards.

35. Host a buying, selling or investing real estate seminar. Co-present with other experts like lawyers, lenders, inspectors, etc.

36. Video interview local business owners, service providers and professionals in your community.

37. Create an agent to agent referral business with agents from other cities sending you their buyer and seller referrals.

38. Connect with solicitors that represent family, estate or financial institution law for referral business.

39. Work the referral network of other realtors in other cities and become their agent of choice for buyer and seller referrals in your marketplace.

40. Create a referral network with trades people, contractors, renovators and handyman professionals.

41. 97% response rate texting someone and asking them “How’s biz?” and in exchange you can expect them to text back the same question to you about the market!

42. On FB show people you care by sharing and commenting on their posts. Message them and ask them “how they are doing?”

43. Educate your clients on how to give you a referral. “Call me with their name and number and I will follow them up and give them excellent service and promise you not to pressure them in any way.”

44. Help a For Sale By Owner in exchange for the opportunity to represent them when they are needing assistance to buy again. Help them enough they might give up and even list with you!

45. Target and work a geographic farm area. Become the expert in one specific segment of the market. Video, blog, door knock, Facebook live video from a listing in your farm area, farm market area statistic updates.

So there you have it, an in depth list of ideas for agents with smaller or no marketing budgets in 2019. Feel free to add more ideas and suggestions to this year’s list in the comment section below!

Strength and courage,
Wade

Top 10 Behaviors Of Top Producing Agents

kelowna on August 5, 2015

top 10 real estate agent behaviorsIt is so important to understand the behaviors of top producers and what it is they are doing to propel their business to the next levels. Success is easy to achieve in real estate if you understand sales and the art of customer service. Why is it that so many agents don’t take the time to invest in the proper real estate behaviors?

Top 10 Real Estate Behaviors of a Top Producer

1) Daily Focus On Lead Generation & ProspectingTop producers are constantly communicating with people and they are looking for someone who is wanting to buy or sell. They understand the importance of filling their appointment funnel. This activity is blocked in their schedule every day to ensure that their business doesn’t experience the highs or lows of most real estate agents and their business. It is like a professional golfer they are at the range every day and hitting their share of golf balls to ensure their success.

2) Prospect & Lead Generate In The Early Part Of The Day We have all heard the term “the early bird gets the worm” or “eat the frog first” which means do the most important activity in real estate being prospecting early in the day because the longer we wait the higher the chance it doesn’t get done. We have all the distractions come at us as the day goes on and the chance of getting the prospecting done diminishes quickly. We have less distractions in the earlier part of all of our days in the office when almost no one is around and the phones have not started ringing.

3) Tough On Pricing Their Listings The top producer knows what to say and knows how to present the pricing with a seller and has the skill to take control and explain to the seller the importance of proper pricing. We have all heard the term “less is more” and with pricing the tougher we are on the price the more the seller will make if we are strategically able to create multiple offers from pricing their homes sharply. Don’t let the seller win the pricing debate and have the visuals and words to say when facing the pricing war with sellers.

4) Focus On The Appointment The mindset of a top producer when they are prospecting is not ever on the leads and the amount of leads they can generate but their focus on the number of bona fide and qualified buyer and seller appointments they make. It is about the quality and not their lead quantity and will the buyer or seller appointment be with someone who is having to buy or sell in the nest 7 or 10 days. Get the appointments and not the leads because the appointments lead to sales presentations and getting them to sign the contract.

5) Track & Measure Knowing their numbers for everything they do in real estate is critical to their success. They know what they do well and what they do not do well. They know the best sources of where their business comes from. Their prospecting numbers, closing ratios and conversion rates of everything. This shows where they are improving and where they need improvement and the gaps and hole in their business from tracking and measuring constantly.

6) Review Their Business PlanThey are always working with a business plan and reviewing their plan and constantly looking for ways to improve and tweak or fine tune the business plan. They are focused on their plan from their constant review of the plan and know what they need to be doing every day to accomplish their goals. Nothing is left to chance and there is never any guessing involved when you are following and reviewing a business plan for your real estate business.

7) Fanatical With Schedules If you do not take control of your time, someone else or something else will. Time to a top producer is like water of oxygen and it is so precious. Time is always blocked for lead generation, prospecting, lead follow up, appointments, sales presentations, preparing and negotiating contracts which are all high dollar productive activities. They are intentional and almost fanatical with every minute of their day and know that dollar productive activities trump all.

8) Scripts, Dialogs & Sales Presentations Top producers are effective communicators and understand better than anyone what to say and how to say it when it comes to any buyer or seller situation they encounter. They practice over and over the right words to say and the right ways to say it and have the confidence in themselves and earn the trust and respect of others quicker because they have put the time in practicing and preparing for every situation they may face in real estate.

9) Standards The minimum standards are set for everything they do in real estate. A minimum standard for number contacts they make. Minimum standard for number of sales and listings. They even have minimum standards for their buyer and seller sales presentations. This standards are set and never compromised they understand the how you do anything is how you do everything.

10) Don’t Get Emotionally Involved Last but not least we see that all top producers are so good at being charge neutral when it comes to any situation in real estate. They remind themselves that at the end of the day it is not their money and it is not their home and it is not their decision and don’t allow themselves to become emotionally involved in the transactions they are working on. Take it from a twenty plus year veteran this is so much easier said than done.

We have taken the time to look at the behaviors and habits of the top producer and I hope you can see what you are doing and what you are needing to do to take your real estate business to the next level.

Strength and Courage,

Wade

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