The Diamond Of Salesmanship – The Four Things You Do On Any Appointment To Get Results!
I am always amazed when I get to see mastery in sales at work and how the best can make it look effortless and it really isn’t sales at all but something that is natural and who they are like poetry in motion. The legend, my friend and one of my mentors Floyd Wickman taught […]
Agent’s Guide to Writing a Business Plan
Business Plan – a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational viewpoint. FACT: LESS THAN 3% OF REAL ESTATE AGENTS HAVE A BUSINESS PLAN FACT: ESTIMATED 3% OF REAL […]
Hey Agents Have You Ever Googled Yourself?
I am often reminded of the importance (if you have never done it before), of googling yourself. Actually sit down, open up google and search your name on google and look at what you see or worse, what you don’t see. So let me ask you a question. When you google yourself, how do you […]
What Are The Best Agent Transaction Tools?
The transaction tools available for agents today have changed the way the real estate transaction gets done: “There’s no more signing deals on the hood of the car. Now you see a home, and the agent writes the offer on the spot, it gets sent to the client’s phone, who signs it, and it’s emailed […]
Are You In Control Of Your Money Or Is Money In Control Of You?
I will never forget the time I was sitting in a seminar presented by T. Harv Eker on the Secrets Of The Millionaire Mind and the crowd of nearly a thousand people were all asked to bring with them a $100 cash bill to the evening session of the seminar for an exercise to teach […]
The Power Of Seller’s Choice in Commissions
I am always confused why so many real estate agents over the past few decades have the mindset of less commission versus more commission in any of their marketing strategies. Why do so many of us go into a listing just thinking a basic rate of fee for service instead of going in thinking of […]
The Secrets to Working with Buyers Exclusively & Getting Paid
Redefine Your Buyer Agent Mindset for 2015 For more than two decades I have watched real estate agents roll the dice and let the home buyer take advantage of them, their profession and their time. Why do we continue to gamble and let the buyer play the game better than us? With the creation of […]
Real Estate Agents… Learn the Art of Seller Counselling
9 Seller Counselling Tips In the early 90’s when I first started in the real estate business it seemed like every seller counselling session I had for the first five years of my career was about Mr. And Mrs. Seller paying too much, needing too much or wanting too much. N.A.R. reports that around 80% […]
Sell the Sizzle & Not the Steak – Features Vs. Benefits
Switch Up Your Real Estate Marketing – Start Selling Benefits In sales one of the most difficult skills I have had to learn and try to teach other real estate agents is feature, benefit selling in their realty business. Dale Carnegie and Floyd Wickman always said you need to “sell” and not just “tell” in […]