Category Archives: Realtor Customer Service

Working Home Buyers Smarter with the Exclusive Buyers Agency Contract


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10 Home Buyer Benefits to Using Exclusive Buyers Agency Contract The greatest document created for the real estate industry in the last ten years, has to be the Exclusive Buyers Agency contract. Think about it… agents would never think of marketing and promoting a sellers home without a listing contract but why do so many agents spend a ton of time and money working for a buyer without a buyers agreement? Why did they create this document but forget to […]

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The 7 “E”s of Magnetic Service for Your Real Estate Business


Are You Delivering Magnetic Service in Your Real Estate Business? On a scale of 1-10 what is the level of service you offer your clients in your real estate business? The last few months I have experienced over and over customer service seems to be a thing of the past. It amazes me how difficult it is to find and experience good service (not even better than expected) in any industry let alone real estate. As REALTORS® shouldn’t one of […]

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Critical Non Essentials – Memorable Realtor Customer Service


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Want to Be the “Starbucks” of Real Estate Customer Service? I am amazed how much people will pay for an experience in “anything” (including buying or selling real estate). Take coffee for example, Starbucks the greatest marketer of the coffee experience. You can drink coffee or you can drink “Starbucks Coffee”. You walk in to the most comfortable setting in the world for drinking coffee. Leather sofas, tables and chairs to visit or work on your laptop or mobile device […]

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Dear Real Estate Agent… Will You Cut Your Commission?


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As a Realtor How Do You Feel When Asked to Cut Your Commission? A mentor and friend, David Knox has built an International reputation as a top sales trainer and keynote speaker in the real estate industry. As an authority on Pricing, Negotiating and Selling, he has presented more than 3,000 seminars over the last 25 years across the United States, Canada, Australia, New Zealand Ireland, the Netherlands and South Africa. David agreed to do a guest post teaching us […]

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Service Magic – Learn Effectiveness at the Real Estate Kiosk


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Learn 10 Tips for Prospecting and Lead Generating at a Real Estate Kiosk For the last 13 years of my real estate business I find so many realtors struggle with prospecting and lead generating a real estate office kiosk at the mall. Typically I find agents log in and connect with their mobile device, laptop and hope someone will walk up to them and say “hello, I would like to buy a house” or “hi, I want to list my […]

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Real Estate Presentations – Building Your Persuasive Case


Learn the Top Mistake in Realtor Presentations and How to Make them Effective Everyone is selling something… Whether it’s a product, service, philosophy, idea or most importantly when you are selling yourself. In today’s market is it good enough to “tell” or is it time to “show and sell”? Finish this statement “talk is… Cheap”! A mentor and friend of mine Terry Sjodin says the top mistake in sales presentations is sale professionals who are Telling versus Showing and Selling […]

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Real Estate the Disney Way… Create Your Own Magic


Improve Your Real Estate Business by Learning From the Best… “I believe in being an innovator” ~ Walt Disney ~ My wife recently bought me 2 books about Disney, the amazing organization it has become and all the things that make it so incredible. I thought to myself what could we do in real estate to be more like Disney? How many of us still remember the first time they visited a Disney theme park? They proudly proclaim it is […]

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FSBO – For Sale By Owners – Awesome Real Estate Prospecting Opportunity


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Are You Taking Advantage of the Opportunity “For Sale By Owners” Possess? By far one of the best prospecting opportunities in real estate are FSBOs or For Sale By Owners! Why, you ask? Here are some of the top reasons I believe you should be actively marketing to potential clients who are attempting to sell their own home.   [ez_box title=”Top Reasons to Prospect FSBOs” color=”blue”] They already own a home They already want to sell They are not only […]

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Power of the Pre List Package… Are You Utilizing These 6 Benefits?


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Learn the 6 Key Benefits to Using the Pre-List Package! Introducing the power of the pre list package… Would you like to show sellers how you go above and beyond even before you meet? Care to learn a small sampling of what will set you apart from the competition? So many real estate agents today are missing the greatest tool for creating a raving fan and telling your story…  The Pre Listing Package! So why would you implement this type […]

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People Don’t Buy for Logical Reasons… They Buy for Emotional Reasons… What are Your Client’s Reasons?


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What is Your Client’s Pain or Pleasure? Do You Have a Clue? In order to have a client do what you want them to do you must first help them discover their inner pain or pleasure. Joe Stumpf ~ My Mentor There are only two emotions that trigger someone to act and those are “pain” and “pleasure”. In the real estate business I find so many agents do not recognize the importance of discovering what their buyer or seller’s true […]

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1 Day… 1 Week… 1 Month… Invest a Little Earn a Fortune.


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What is Your Definition of Customer Service As a Realtor? This is Mine… 1 Day, 1 Week, 1 Month One of my mentors always said to me… “The sale really begins the day the client moves in.” I thought to myself, what does he mean the sale really begins the day the client moves in? Most of our real estate clients have an expectation of customer service before and during the property transaction. Are we in this business to “meet” […]

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