F.O.R.D. – Learn the Secret to Engage Your Clients

F.O.R.D.

A friend of mine shared with me how he really struggled with social gatherings and events.

He just didn't have the gift of "small talk" and didn't know how to do it well.

The problem was he specialized in luxury real estate and his client base was high net worth individuals who loved to gather in social circles. He was always being invited to social functions and fundraising events but dreaded having to work so hard at making conversation with these people.

He shared how he discovered a simple and powerful technique that changed his "small talk" dilemma for life which in turn dramatically impacted his business for the better.

A simple acronym called F.O.R.D. which stands for Family... Occupation... Recreation and Dreams.<

Whenever he came face to face with a client for the first time and one of those awkward social "small talk" moments. F.O.R.D. came to his rescue.

This simple but powerful tool called F.O.R.D. would help engage his clients, deepen his relationship with them and show he cares.

This powerful technique then sets the stage for him to share what he does for a living and causes the other party to be receptive.

It is also a powerful "confidence booster" to shine amongst people rather than dread the whole experience.

World renowned communicator Dale Carnegie said "The world's greatest conversationalist, is someone who says little or nothing." Isn't it nice when someone says to you I feel like I could talk to you forever or I feel like we have known each other for some time now.

Strength and Courage,

Wade