Archives for Real Estate Marketing and Sales

How To Not Cut Realtor© Commissions

Just when you think you’ve laid out the best marketing plan to get a property sold- and everyone is just about ready to sign on the dotted line, that dreaded request comes from that seller. “We’ll give you the listing, but we want you to reduce your commission. ”Why is it everyone wants to cut your paycheck? The question might never come up if you do an effective job of setting up the value of your services at the get-go. Far too many agents continue to rely on what has “always worked.”  You know the drill: your company creates a
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12 Ways To Get More Listings & Stop Being A Secret Agent

The real estate market all over North America is beginning to see housing and commercial inventory levels rise and the difficulty of getting and keeping listings is beginning to fade away. So if the trend for inventory is on the rise but you are not getting listings or seem to be carrying any more than you normally did, what do you need to do to change that? I use this analogy, that agents without listings are like a Starbucks franchisee without a coffee shop. How hard would it be to run a Starbucks and succeed without a place where they
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Asking For Real Estate Listing Price Reductions

Now this isn’t really about getting new business. It is not a prospecting script, but it may be the most important phone duty that anyone in your office does–asking for price reductions on listings. Asking for price reductions can make or break a top real estate agent’s business. Not only will price reductions quicken the sale, and therefore, minimize overhead in a real estate agent’s business, but it will also prove to everyone your marketing systems work. Remember, price is 90% of any marketing plan and the faster you achieve market value, the faster everybody’s needs are met. The challenge
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Facebook Features Real Estate Agents Should Know About

Are you a real estate agent that is a Facebook power-user, casual browser or you completely have no idea? No matter your level of social media expertise, you’ll want to read this week’s post as we share some of the hidden gems you will all want to know and implement! We’ve scoured the social media guides, tracked down the experts and sifted through the flashy add-ons to bring you the top tips and tricks. Without further ado, we’ll get right into it — because let’s face it (no pun intended), we’re all a little short on time. Schedule future Facebook
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Power Is In The Process for Your Real Estate Business

Reflecting back on the winter Olympics I was constantly reminded of how close the competition is at high levels of sport and how it is so close sometimes at high levels in real estate. The little things in an athletes performances means the difference between winning a medal and going home empty handed. The devil is in the details and the little activities of the process with buyers and sellers as well and makes the big difference if the agent wins the listing or loses a bona fide buyer. Knowing the process that high performing agents use every time to
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Blow Away The Competition For A Listing Or Buyer’s Commitment

The spring market doesn’t begin in the spring. It begins now! What you do now to get a listing or buyer’s commitment is what you get in the spring. Think about the amount of time you invest into finding a listing or a bona fide buyer? Someone who wants to sell their home or wants to buy a home. Then think of all the time and money you spend before, during and after the marketing of that property or servicing the buyer. Then think of all the money you will earn if you successfully get the listing and the property
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Powerful Pre Listing Appointment Questionnaire

We are now coming into the time of year where we all really want to build our listing inventory up for when our spring markets begin to hit. One of the simplest and most powerful strategies I use to eliminate my competition and to get the inside track on a listing appointment is to use a pre listing appointment questionnaire. This simple strategy is a fantastic way to impress the prospective seller by connecting with them in advance of our appointment. By confirming the appointment date and time it shows them we were really on the ball with our service
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Visibility Trumps Ability – Dominate Your Market.

A good friend of mine recently spoke to our brokerage and really brought home how anyone could go into any market place and dominate within a certain period of time. The amazing fact that 52% of all internet and online traffic is completely related to social media now and if you think social media is a fad and it is going away you really need to think again. The other statement that really resonated with me was “We need to act like a consumer with our marketing and follow the game changing way we are exploring on the internet and
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32 No Cost Or Low Cost Marketing Ideas For Agents 2018

Often I hear realtors tell me how expensive it is to do effective marketing as a real estate agent and how they don’t have the budget for these costs. Although I agree there are some very pricey marketing tactics in play right now, I assure you there are countless highly effective tactics that are “zero” cost or low cost. 2018 Low and No Cost Marketing Ideas for Agents… 1. Pick up the phone and talk to 5 current or past clients a day. 2. Ask for the business just by adding to your email signature “The greatest compliment you can
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The Top Reasons Why You Should Buy & Sell Over The Winter 2018

Knowing what the biggest objection you face over the next few months allows you the edge to be prepared when it strikes. We all know the #1 objection all agents are going to get from real estate buyers and sellers is “We want to wait until the spring.” So having the ability to change how the buyer and seller feels about waiting to buy or sell until the spring is imperative to your winter real estate success!! Don’t try changing their minds and building their defense mechanism up but educate them and change how they think and then they change
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