Need some inspiration for creating strategic partnerships in your real estate business? As the market transitions all over North America and our need for expense management increases the balance of 2022. One of my desires in business was to leverage what I do in real estate with what other service providers and businesses do in theirs. The goal is to help expose them and their services to the people I know personally and professionally. I truly believe that leverage and focusing on what others need in their business and helping them will in turn help me and what I do in my business, ten-fold.
I have created leveraging strategies that assist other service providers and at the same time create a stream of income to support my marketing and business building strategies. Any chance you could use a small steady income stream in your real estate business to help support and grow your business exposure this year? I thought so… Start by thinking of all the opportunities in your real estate business you have to expose, connect and engage anyone you know personally and professionally? Here are some examples to get you started…
”Places You Could Provide Exposure for Others”
- Website
- Newsletter
- Feature Sheet
- Thank you for buying and selling letters
- Youtube
- Social Media
- Unaddressed Ad mail
- Service Directory Booklet
- Client appreciation event
- Open House
- Pre listing and Pre Buyer Packages
- Listing and Buyer Presentations
- Calendars
- Signage
- Mobile Technology
- Print Advertising
- Client Seminars
- Single Listing Websites
All of these are opportunities for you to expose another service provider or business owner to multiple prospects, Right? The second step of the process is to think of all the service providers, business owners and related industries to real estate and what you and your client use for buying and selling real estate. Here are some examples…
Service Providers to Feature
- Accountant
- Insurance
- Investment
- Mortgage Broker
- Banker
- Lawyer
- Notary
- Appraiser
- Inspector
- Surveyor
- Locksmith
- Carpet Cleaner
- Renovator
- Irrigation
- Yard Maintenance
- Junk Removal
I then created what I called my Platinum Partner Plan. This plan was presented to service providers and business owners the exclusive right for one year to have their service and business exposed in all the first list of marketing ideas I provide as a real estate professional for a nominal fee and a 12 month commitment. So what would someone pay you monthly to have their logo, service, business exposed for one year on your website, newsletter, feature sheet, thank you for buying and selling letters, Youtube, Social Media, Unaddressed Ad mail, Service Directory Booklet, Client appreciation event, Email, Open House, Pre listing and Pre Buyer Packages, Listing and Buyer Presentations, Calendars, Signage, Mobile Technology, Print Advertising, Client Seminars, Single Listing Websites? I am going to say you will be surprised the revenue you can generate from presenting this kind of a program to service providers and businesses related to real estate… it will be hundreds of dollars to you each month!!
It was a very easy sell to these service providers and business owners. If they didn’t see the value in a small $50-$100 a month investment for this kind of exposure I would say, “no problem, I am sure another business owner in your profession will appreciate the exposure.” They would then say, “no wait, I wasn’t saying I would not do this.” And then they sign up. Provide me 12 post-dated cheques. Would it not be worth your while to focus on leveraging what we do with what others do? Would it not be worth creating a regular stream of marketing dollars for your real estate business? I can tell you first hand, it truly is. Don’t miss this amazing opportunity to create your own Platinum Partner Plan today.
Strength and courage,
Wade
