Google, Tripadvisor, Amazon, Expedia and on and on we see the massive use and impact in business and the importance of third party opinions of products and services around the world.
Reviews are dominating consumer decisions. We are seeing that third party reviews, testimonials are having a huge impact on consumers ultimate decisions. We all want more reviews! But look around you. People are busy. They have jobs, and lives, and kids’ soccer practices, and hobbies, and favourite shows…Do you really think they want to take time out of their precious schedule to sit down and write a review about you?
That’s not a slam on you or your service. It’s the reality of people’s priorities. I’m sure they’d love to write you a glowing review, but chances are slim they’ll get around to it… IF left to their own devices. Here’s the key: You’ve gotta make it EASY!
So, how do you as a Realtor© get more reviews in 2022?
An example is how Tom Tool created a URL at ReviewToole.com that takes people directly to his Google Business Profile (formerly Google My Business) page so they can write a quick review. It’s brilliant and it's simple.
A potentially one-up idea is to create a simple yet robust solution to make it easy for people to review you is to buy a custom domain name and have a basic, no-frills web page created with a little bit of branding and direct links to your Google, Facebook, Zillow and Realtor.com pages.
The whole thing should cost under $200 to get it all set up and running. For that amount, you can buy the domain name/URL and have a page built and print a 100 high-quality postcards to send to your past clients to encourage them to use the new site. To make things even easier, you include a QR code on the postcard that takes people directly to your custom page. (Lots of agents use Flowcode but there are many different QR code generators out there. Just Google it.)
The point today is simple…If you want to get more reviews, if you want more clients, if you want greater fulfillment, then you’ve got to go the extra mile to make things easy on people! Reduce the friction. Create that Amazon-like experience.
Ask yourself how you can your evolve in all aspects of your business. Both of these solutions are proof that innovation doesn’t need to be cutting edge or expensive. It just takes empathy and respect for people’s situation. Here’s to more reviews and more business in 2022!
Strength and courage,
Wade
