2021 for many of us, has been a good, bad or very different year in the real estate business, including myself. Many of you might not have heard a starting gun, but make no mistake about it… The race has begun. You’re in an all-out sprint to end the year. That’s how I’d encourage you to look at the time remaining in 2021. Whether you’re still making up for lost time or you’re striving to establish new personal bests, now is not the time to take your foot off the pedal.
It’s time to finish 2021 strong in your real estate business.
Let me share some tips to keep you motivated… A new quarter is always a good opportunity to revisit your goals and establish some new commitments and promises to yourself. Maybe it’s one discipline you need to practice every day from now until 2022… Maybe it’s closing strong on the behaviors necessary to reach your 2021 goal… Whatever the case, it’s time to make some commitments and promises to yourself:
How many appointments will you book?
How many listings will you take?
How many closings?
How much revenue?
What about savings goals and money set aside for taxes?
It doesn’t have to be all about the bottom line, either.
So answer these questions:
What books do you need to read? Here are my recent recommendations.
What topics do you need to learn about?
What events will you attend?
What people do you need to know or follow?
Make Your Promises Public and hold yourself accountable to your promises to yourself. Once you’ve answered these questions, do not stick them away in a drawer. Do the opposite… Make it public information. Get them “up and visual” in front of you and your tribe. Track your numbers and measure your progress every day. The more emphasis you put on the numbers, the more you’ll follow through on the actions to achieve them. Remember, how you finish 2021 will also determine how you start 2022. Come January 1, will you be starting from a standstill, or will you be flying into the new year full of momentum? The harder you run in this sprint to the finish line, the better position you’re going to be in once 2022 arrives.
Which begs a few more questions you need to answer now:
When will you create your 2022 business plan? Reserve time on your calendar today!
Where people, processes or services do you need to expand your business to achieve your 2022 goals?
What resources do you need to achieve your 2022 goals? Is it time to start growing your team?
Take a Look at the Bigger Picture. Right now is also a good time to look beyond your business and check in on the equities of your life:
Health
Relationships
Spiritual
Wealth
Contribution
Friendships
Wisdom & Learning
You might want to make a chart or simply ask yourself if you’re trending in the right or wrong direction in these categories. What do you need to work on to achieve better balance? You’ve Come A Long Way. Don’t Stop Now.
In closing, let me remind you how far you’ve come so far in 2021. Everything that’s been thrown at you, and you’re still standing. The strength is within you to persevere. I hope the questions I posed above provide the motivation to keep pursuing your goals throughout 2021. Don’t take your eyes off the prize. Keep going and make it happen!
Strength and courage,
Wade
