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REALTORS© It’s Never Too Late To Generate Referral Business

Wade Webb
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realtor generate referralSo many of my coaching clients feel guilty for not maintaining contact with their past clients and think it is too late, embarrassing and they don’t want to hear from them. This is the furthest thing from the truth and this week we are reactivating old clients, generating referrals, and building our relationship list. Many agents I know have a drawer full of old clients they simply forgot.  Life gets busy and before you know it, it’s been months (even years) since you last contacted some of your clients. That’s why we created the “Never Too Late Letter ”… This is an easy way to get back in touch and harvest referrals and repeat business from your network, and this  letter has worked for hundreds of agents all over the world. I’ll give you the letter to use and also give you an example of a Referral Coupon.  This coupon is designed to work much like a “bounce-back” type of coupon that restaurants and retail stores use. The very same strategy will work for you if you just give it a try.

How To Use The “Never Too Late” Letter System…


STEP 1: Create a LIST of your past clients and friends, friends, family, and acquaintances from your files, phone contacts, email accounts and social media sources. Narrow your list down to the people you’ve not contacted in the last 6 months.

STEP 2: Send them a personal LETTER Here’s two pre-written letters for you to use and make your own.

Never Too Late Letter

Confession Letter


STEP 3: Give your Power List a meaningful REASON to get back in contact with you using a “Referral Coupon” that goes with this letter and they may or may not use it, but it’s a stand-out way to remind them that you work by referral. (IMPORTANT:  This coupon is designed to give a discount to the END-USER only.  In most, it is illegal to directly compensate any unlicensed person for sending you business.  This coupon only makes a discount offer to the end user, NOT to a person sending you a referral.)

STEP 4:  FOLLOW-UP with regular contact (at least monthly) Agents tell me they start getting calls within a few days after this letter goes out.  But you can also follow up by phone 7 days after sending the letter. Going forward, you’ll want to keep in contact in a meaningful way. This is very important. For every 100 people on your database, 14 of them will buy or sell a home in the next 12 months.  And that doesn’t include the Referrals they could be sending you. Don’t continue to leave this gigantic hole of lost revenue in your business by not following up at least once a month.


This “Never Too Late Letter System” will help you get back in touch with your clients.  Then you have make a commitment to not lose touch again by following up with your network each month with welcomed and valued contact. Would you like to use a marketing system that costs nearly $0.00 and can bring you a steady flow of quality, motivated buyers?


Strength and courage,





My book, The Lazy Realtor, is available in Paperback or Kindle format, on Amazon. You can preview it here and I’ll even include these bonus items:

The 10 Step Buyer Process Guide

Low or No Cost Real Estate Marketing Tips List

The Internet Lead Conversion system

and much more...