I love to see what is happening in real estate in other countries and where we are going with real estate innovations when it comes to marketing. This week's content is a great taste of what we are seeing in other parts of the world and what we are seeing to innovate our own real estate marketing in 2017.
REAL ESTATE MARKETING INNOVATION #1
Business Models...
*Portugal – Average transaction commission is 3%. Exclusive listings only. No Office cooperation with one another at all
*France – Average transaction commission is 5-7%. Mandatory posting of your commissions displayed in your office window to the public. Just starting to cooperate with one another. Social interaction is key to their culture.
*Belgium – Average agent in the Netherlands do 35-40 ends a year and the top solo agent did 290 ends in a year. Buyer comes in, they tell you, you show them and they buy it! Social interaction with a consumer is an insult and complete waste of their time.
*Turkey – Completely unregulated profession and now just starting to see large franchises moving into the country to increase professionalism. Consumer is actually willing to pay more with a franchise because of the perception of professionalism vs. haggling culture.
REAL ESTATE MARKETING INNOVATION #2
Augmented Reality...
Phone technology that allows the consumer to scan over properties and the properties listed for sale pop up as you scan over through the phone. Click on the pop up on your phone and get all the details of the listing immediately. You can also take static real estate marketing piece and bring it to life.
REAL ESTATE MARKETING INNOVATION #3
Personalized & Immersive Virtual Tours...
Last year the latest was Matterport...
This year is the 3D googles and VR360 cameras...
REAL ESTATE MARKETING INNOVATION #4
Dedicated Property Sites or Personalized Seller Sites...
REAL ESTATE MARKETING INNOVATION #5
Single Property Websites...
This concept has been around for a few years now where the seller has a dedicated website for their property. ( Example www.1234maplestreet.com )The key to lead capturing using this marketing tool is to provide different photos, details, videos, neighborhood information, documents etc. in this platform that you don’t offer on the MLS listing platform and get them to enter their contact information to login and see all the extras you have on the property on the single property website.
REAL ESTATE MARKETING INNOVATION #6
Virtual Home Staging...
Computer enhanced virtual staging helps the consumer see the potential in the properties.
REAL ESTATE MARKETING INNOVATION #7
Seller Follow Up...
One of the biggest complaints we hear from sellers is that they listed with an agent and never heard from them again.
E Suivit – Electronic Follow Up ( France ) Online seller communication platform providing stats, feedback, showings, marketing etc.
REAL ESTATE MARKETING INNOVATION #8
Worldwide Listing Exposure With - List Globally...
www.listglobally.com
REAL ESTATE MARKETING INNOVATION #9
Attracting Buyers With Buyer Specific Websites...
· Virtual Buyer Waiting Room
· Buyer registers what they are looking for
· Auto listing alert when they have a match
· Seller sees all the buyers and contacts the agent that their home is a match and will sell
REAL ESTATE MARKETING INNOVATION #10
Seller Concierge Services...
3 year client follow up concierge service. $220 / Year
I hope to start seeing uses of these real estate marketing innovations popping up as you begin testing and implementing them in your own areas of business.
Strength and courage,
Wade
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