So many agents, new and experienced are missing out on the opportunity of leveraging and spinning more business from the business they have already generated. What I call the “Spin To Win.” This week we look at a simple and powerful process of how agents can be proactive vs. reactive and master this system to spin another 15 more pieces of business every time if done right! Every time an agent or the brokerage..
1. Takes a listing
2. Gets a sale
3. Has a bona fide buyer that can’t find a property
4. Takes a price reduction… what do we do next to spin more business from these opportunities before they are gone?!
5. Host an open house.
6. Client Testimonials
7. Coming Soon
8. Buying Opportunity. Pick of the week!
Here’s 5 scripts showing what to say and how to say it for the following action steps:
- “Help! My clients John and Susan would greatly appreciate your help with the sale of their property. Would you have a friend, family member or co-worker that may be interested in this home? If so, please let me know their name and number and I will follow them up and give them excellent service and promise not to pressure them in any way. Thanks for the help and consideration and making the move for John and Susan easier.”
- “Help! My clients John and Susan would greatly appreciate your help with the purchase of their next property. Would you happen to have a friend, family member or co-worker that may be selling a 2 bedroom, 2 bath condo in the mission meadows area around the $400,000 price range? If so, please let me know their name and number and I will follow them up and give them excellent service and promise not to pressure them in any way. Thanks for the help and consideration and making the purchase for John and Susan easier.”
- “Help! We just sold a home on 1234 Maple street and from our marketing efforts we have buyers for who that home didn’t work for, they missed out on and are still wanting this area. Would you happen to have a friend, family member or co-worker that may be living in this area and thinking of selling? If so, please let me know their name and number and I will follow them up and give them excellent service and promise not to pressure them in any way. Thanks for the help and consideration. “
- “Help! My clients John and Susan just repositioned their home on 1234 Maple street and would appreciate your help with the sale of their property. Would you have a friend, family member or co-worker that may be interested in this home? If so, please let me know their name and number and I will follow them up and give them excellent service and promise not to pressure them in any way. Thanks for the help and consideration and making the move for John and Susan easier.”
- “Help! My clients John and Susan have allowed me to host an Open House at their home this Saturday from 1-2pm and would appreciate your help. Would you have a friend, family member or co-worker that may be interested in this home? If so, please let them know about the open house this Saturday. Thanks for the help and consideration for making the move for John and Susan easier.”
Step 1 – Your Database - Email your database. Video email your database. Text or video text your database.
Step 2 – Social Media - Static written post. Video post. Infographic post. FB live video post. Reels.
Step 3 – Tel 20 – Door Knocking 20 Neighbors. Letter tuck the homes around and save time covering more doors not getting held up chatting too long.
Step 4 – Un Addressed Ad Mail. Personally Addressed mail. – Letters, flyer or postcard the areas.
Step 5 – Host The Open house. - Meet more buyers and sellers and the neighbors.
Step 6 – Video. – Blog, FB or FB Live. YouTube, Reels, Email.
Step 7 – Print. - Add these requests to your monthly newsletter or e newsletter. Local print media.
Step 8 – Classifieds Online or Offline. FB Marketplace. - Run these requests in classified ads.
Step 9 – Targeted FB, Instagram, or Google PPC Ads. - Run these requests as paid targeted ads
Step 10 – Coming Soon campaign for listings and spin buyer enquiries prior to activation.
Step 11 – Business Card MLS Sheets. - Give your seller 50 of your business cards with their mini-MLS listing information on the back of your business cards and ask them to hand them all out and help you help them to sell their home.
So, there you have it. Create opportunities from your business versus wait. Take the time to leverage and spin more business from your existing business as the time allows it. Let me know in the comments of other ways you spin more business from your existing business in the comments below.
Strength and courage,
Wade
