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People Don't Buy for Logical Reasons… They Buy for Emotional Reasons… What are Your Client's Reasons?

What is Your Client’s Pain or Pleasure? Do You Have a Clue? In order to have a client do what you want them to do you must first help them discover their inner pain or pleasure. Joe Stumpf ~ My Mentor There are only two emotions that trigger someone to act and those are “pain” …

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F.O.R.D. – Learn the Secret to Engage Your Clients

F.O.R.D. A friend of mine shared with me how he really struggled with social gatherings and events. He just didn’t have the gift of “small talk” and didn’t know how to do it well. The problem was he specialized in luxury real estate and his client base was high net worth individuals who loved to …

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