Grab These 10 Hot Direct Mail Campaigns and Run With Them
Over the last 2 decades we have seen real estate marketing trends come and go.
Like fashion and music something old becomes something new again.
Many of my coaching clients are seeing tremendous results from direct mail, yes mail!
Ask yourself when was the last time you received anything of value by mail? Like a letter, postcard, hand written note?
The amount of mail has dramatically decreased over the years putting pressure on the North American postal service. That exact reason of a dying marketing strategy is why we are seeing an increased trend in lead generation for real estate professionals.
The consumer is actually taking time to read and open mail that looks like it has some value to it.
The real estate professional has not been using this strategy for years now and our competition in this market is at an all-time low!
So how does something old now become something hot and new and bring me leads you ask?
Let’s start by building a campaign around something other than what agents think the consumer wants and needs.
Instead let’s think about campaigns that focus on one thing, THEM?
What Are the Biggest Challenges a Real Estate Seller and Buyer Face Today?
Personally I would say sellers are curious now more than ever, with all the recent activity in real estate sales they are all wanting to know what their property value is.
The other seller’s challenge is they are hearing it is very difficult to find their next home, so the fear of them selling before buying is a real concern.
As for the buyers they are facing the challenge of lower inventory.
They are finding it so difficult now to find the deals that were on the market the last few years that everyone was seeing and buying up. The buyer is now facing multiple offers or missing out on all the good listings because they are selling too quick or just didn’t think they needed to offer as much as they did.
After looking at all the challenges buyers and sellers are facing we now need to create direct mail campaigns that address their challenges and offer them the solutions.
Have you ever seen an advertisement that addresses something you are struggling with?
I am being completely transparent right now by telling you I am a snorer and my poor wife has spent the last 16 years having to put up with some pretty bad nights with Mr. Chainsaw next to her in bed.
I see an ad on TV that addresses snoring issues and jump online to see the product mouth guard they are promoting and buy it! Get the mouth guard delivered to my home and sure enough the snoring has stopped and a marriage is saved!
I didn’t share the story to create a mail campaign around snoring but to create campaigns around bringing solutions to these buyer and seller challenges and watch the leads begin to come in!
10 Direct Mail Campaigns for Realtors in 2015
1) Hot Buys – Struggling to find a real estate deal? Offer hot lists for foreclosures, REO’s, distress sales, estate sales and fix and flip properties.
2) Shadow Inventory – Can’t find what you are looking for? Offer to provide lists of properties for sale but not on the MLS like exclusives, expired and sleeve listings.
3) VIP Buyer Home Hunter Plan – Can’t find what you are looking for? Offer to door knock or direct mail areas, neighborhoods or complexes on buyers behalf until you find something they want to buy.
4) Want to get notified instantly of a home that fits your search criteria? Offer to set them up on a personalized, customized auto email alert system. Sellers and Buyers get instant notification via email for Listings, sales, reductions and expired.
5) Curious what your home is worth? How much equity you have? Offer a no obligation over the internet or over the phone instant home evaluation that is 95% accurate.
6) Curious what your neighbor just listed for? Deliver the latest "Just Listed" card to the neighborhood.
7) Curios what your neighbor just sold for? Deliver the latest "Just Sold" card to the neighborhood.
8) Curios what your neighbor’s home looks like or how it compares to yours? Deliver the latest Open House invitation to the neighborhood.
9) Working with a bona-fide cash buyer and can’t find a listing to buy? Deliver a "Yikes I Have a Buyer and Need Your Help" card to the area.
10) Stats that make them go HMMMM. Deliver the latest Days On Market stat, latest listing sale price vs. asking price average or the latest listing taken vs. sold stat for the area. Sell them on the time to list is now!
These are the Top 10 direct mail campaign strategies that many of my coaching clients are having a tremendous amount of success with.
I trust you take the initiative to implement a direct mail campaign and make it rain with leads for you and your business in 2015!
Strength and Courage,
Wade
Please pass this post along using the social sharing buttons below...
