Learn the Step by Step Expired Listing Power System
Real estate agents across North America are facing the growing challenge of lower inventory and having enough saleable house listings available for ready, willing and able buyers.
As a result my Expired listings strategy becomes one of the most lucrative opportunities to win against this inventory shortage game and really take your sales this fall to another level.
So why do we even consider the Expired listing?
Let us really think about this...
- The expired listing already owns a home.
- They have made the decision to sell.
- They are willing to work with a real estate professional.
- They are willing to pay the real estate professional fees.
- They want to list with a real estate agent again that can get the job done.
Do I need to say anything else to convince you why this client and prospect is such an amazing opportunity for a real estate market struggling to provide saleable inventory to the pent up buyer demand?
Ever Try Calling Expired Listings on the Phone?
While many agents call Expireds on the phone, I have found it to be a total grind. In my area, there are almost 1,000 agents in our board. In some board’s they had to change the computer system to release the day's Expireds at 9:00 AM instead of 12:01 AM (just after midnight) because some agents started calling them at 5:30 AM and the public started complaining! By 9:45 AM, the average Expired in my area has already had NON STOP phone calls since 9:01 AM.
When you finally get through to them, no matter what you say or how slick your pitch, they are ready to shoot someone.
Not the kind of calls I want to make!!
Plus, a lot of agents take the phone numbers out of the listing before it expires, and many are vacant, have out of state owners, or unlisted numbers that can only be reached by mail or delivery.
If you love pain and rejection, then be my guest and call the Expired listings on the phone.
If you still want to give it a go then develop a benefit driven script and go for it.
Maybe only a few agents call Expireds in your area, and it will be easy. Try it and see.
NEVER FORGET: The smart marketers get potential clients to call them!!
I have listed hundreds of Expireds that all called me from direct response letters, postcards, and packages that I sent or had delivered to them. I use either first class mail, or often have an assistant hand deliver to hot Expireds that I really want.
I am not saying you can't be successful calling Expired listings on the phone, because you can.
You can also dig a basement with a pick ax and hand shovel.
Me, I would use a big tractor instead.
Either way will work, but one way will take a lot more time and wear you out.
Expired Listing Power System - Step by Step
Let me share with you the Expired power system step by step from expired expert Scott Kompa in Mullica Hill, New Jersey and watch your expired listing inventory begin to grow and increase your sales this fall and finish 2014 strong!
Scott has on average a 15% return response of "please come list my house" calls on his packages for listing expired clients.
- Step one is to criss cross your expired list to ensure they are expired and not sold or already relisted ( Suggest services like www.theredx.com or www.landvoice.com ) list is scrubbed and sitting in your inbox in the morning.
- Prepare your expired mailing package to be placed in a gift card size envelope like 9” X 9” in size.
- Hand address the envelope to the expired prospect.
- Place a holiday theme postage stamp like a wedding bell theme postage stamp to make the appearance like a wedding invitation.
- Item 1 inside the envelope is a double sided post card. One side has an image with the title “Need Real Estate Help? Don’t drown, there’s no need!”The other side of the post card says. No Matter Why You Need To Sell Help Is Here. I am a certified CDPE (Certified Distress Property Expert) and know the ins and outs of selling homes. I understand that saving a home can save a life, which can save a family, which can save a future. For whatever reason you are selling your home, I market your home unlike any other agents. My marketing gets results.
- Item 2 inside the envelope is the letter “Do you want your home just listed or want it Sold?” the letter explains your marketing plan and what you do for marketing a sellers home in detail.
- Item 3 inside the envelope is a page of Testimonials from expired sellers homes that you helped. “What my clients have to say.”
- Item 4 inside the envelope is a page of homes that you sold for expired clients in how many days, for % of asking. Very powerful image with 20 pictures of sold expired listings on one page. “I’ve done it again... and again... and again...” across the top. Choosing the right agent to Market and Sell your home is easy when you look at the facts.
- Item 5 inside the envelope is a printout of their previous MLS data sheet of their listing. Using a free software called SNAGIT you can now box, highlight, place arrows and make comments of all the data that is missing, errors that were not effective in the last listing that you would change this time around for them. For Example. Narrative needs to sizzle and sell the home. Sellers disclosure not uploaded. Data missing in different areas. This alone is a powerful visual tool to be able to engage the expired listing client.
- Finally you would then seal the envelope and with your wax seal of your initials that you bought from www.waxseals.com You seal the back side of the envelope and mail or deliver your power package for expired listings and watch what response you get from this type of marketing plan.
I hope you like this Expired strategy as much as I did and thanks to Scott Kompa who deserves all your referral business in Mullica Hill, New Jersey for the fantastic idea.
I am excited about you building your listing inventory in the final quarter of 2014 and really beating the inventory battle in so many markets and finish this year strong!
Strength and Courage,
Wade
Please share this post on using the social buttons below...
