It's often doing the little things most others don't do that causes some to rise to the top in their profession. So while you're competition is sipping rum and eggnog and booking off for early holidays take a little extra time these next few weeks to solidify a rock solid foundation for your 2014 real estate business.
1. Write and share your year in review letter. Make the letter about family, events, favorite sites, announcements; basically all the year's hi-lite moments personally and nothing about real estate or work. Invite them into your lives and deepen relationships with your clients.
2. Put together a business plan - Use the 7 ideas below for your outline.
3. Give the gift of time. Call and book face to face visits with clients, friends, family, service providers and give them the greatest gift of all.... Your time.
4. Share a small token of your appreciation this time of year like a holiday card, hand written note, chocolates, tree ornament or poinsettia (try to keep it under $10). Its the thought more than the gift.
5. Create a plan for the first 6 months of 2014.
January - Send your "best year in real estate" letter and a report on how to appeal your homes tax assessment.
February - Send out annual property evaluations of your clients... just the sales, expireds and actives and not sharing what it is worth. This is in hopes they call you to share your thoughts and values.
March - Host a buyer seminar with your service providers. Invite your lawyer, mortgage broker, inspector. Each share 15 minutes of tips.
April - Host a spring client appreciation event like renting a movie theatre and having a family movie event. Run an Easter coloring contest and give away Toys r Us gift cards. Have them post their entries on your Facebook page.
May - Visit office meetings and network with other agents in the areas where a lot of clients tend to move from to your area. Build an agent to agent referral network.
June - Deliver a "pop by" gift like the ketchup, relish and mustard packs. Put a sticker on it saying "just ketching up and hope I cut the mustard when it comes to real estate and I relish your referrals!"
These are just a few tips to work on and to hopefully help get your own creative juices flowing more freely.
Strength and courage,
Wade
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Phone: (250) 212-8220 | Wade@agentsboost.com