Agent Stress & Distress In Their Business

When we talk about your health and the enjoyment of your life weighed against the stress required to run your own business, what we’re really talking about is eustress vs. distress. They’re two different forms of stress, and stress is what today’s blog is all about. Because particularly in a market like this one, stress […]

Agents Knowing What To Say & How To Say It

agents what to say and how to say it

Why are real estate scripts so important? Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself. It’s exactly the opposite. They’re about giving you a framework for communication so that you can break the ice and get your message across clearly. Scripts […]

Agents Top Tech For 2024

agents top tech 2024

When looking at the best tech for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent better than another. That’s one of the reasons I wanted to stay away from software such as CRMs, which […]

Your Value Proposition For The Buyer & Having A Buyer Agreement.

One of the greatest documents created for the real estate industry in the last ten years, must be the buyer agreement. Think about it… agents would never think of marketing and promoting a seller’s home without a listing contract but why do so many agents spend a ton of time and money working for a […]

Price Repositioning Strategies For Agents

Now this isn’t about getting new business. It is not a prospecting script, but it may be the most important phone duty that anyone in your office does–asking for price reductions on listings. Asking for price reductions can make or break a top real estate agent’s business. Not only will price reductions quicken the sale, […]

The Time Management Struggle for Realtors ©

Hands down one of the biggest challenges real estate agents have in their personal and professional life is using their time wisely. This week we look at a few strategies to help us manage our time better…. Run the day or it will run you – Part of the key to time management is just […]

Agents That Are Out Of Sight Are Out Of Mind

For almost three decades I have been in real estate, and you always hear about the people needing to know you, like you and trust you. In 2024 this is not enough to thrive in the real estate industry any longer. We are now in a time where it is imperative to an agent’s success […]

What’s Your Mindset For Your Market?

mindset for your market

Mindset is a powerful force that shapes our thoughts, attitudes, and responses to the world around us. For real estate agents, cultivating a positive and empowered mindset is crucial for success in a competitive market. In this blog, we’ll explore this concept and discuss practical strategies to enhance it, focusing on the unique challenges and […]

Communicating Your Value Proposition in Real Estate

what is your unique value proposition

Is there any competition in your marketplace? You and I both know there are a ton of real estate agents out there! There is this myth that all agents and all companies are the same and do all the same things. The challenge is how to separate yourself from the competition… Here’s the truth… If […]

Social Media Hacks For Agents

social media hacks for real estate agents

Every Real Estate professional should be on just about every social media platform available. One of the fastest growing social media sites to use in real estate is Instagram. What many agents don’t realize is that Instagram can be one of the most useful tools to grow their business…when used correctly. Let’s boil down the […]