Q1 2017 Over – On Track?

kelowna on March 29, 2017

I cannot believe it myself the first quarter of 2017 has almost come to an end. Time really does fly when you’re having fun!

How did the first quarter of your year go for you personally and in your real estate profession? Are you behind your goals? Ahead of your goals? Just right where you targeted for your start to the year?

We are now entering into one of the typically best quarters of the year; Q2. My question to you is… is it time to change things up? This week we look at some critical steps to take today if you are not on track:

#1. Take Some Time To Look At Your Status

What is your current situation? What are your biggest challenges or issues you are facing? What were your goals and why you wanted to accomplish those goals?

#2. Measure Your Quarter

What were your numbers for the first quarter? How many calls? How many appointments? How many presentations? How many Listings? How many buyer agreements? Don’t measure your quarter success solely on results but even more important is measure your quarter on activities. You have to be faithful with your activities to receive the success you deserve.

#3. Growth Checklist

Based on the first quarter and what the numbers are saying what do you need to do different? What do you need to do more of? More leads, appointments, follow up, conversion, presentations and contracts this quarter? What changes need to happen to achieve your goals and breakthrough this next quarter in Real Estate.

#4. Working On Your Business

How does your operation, systems and automation look right now? Do you have systems and checklists for everything in place? Are you leveraging with someone or something else that is generating you business while you are busy being busy or getting some sleep? Time to schedule that hour of power a day and work on your business and not always in it.

#5. Time For Help?

Is it time to delegate the low dollar productive activities and free up time for you to focus on the high dollar productive activities? Remember someone or something else doing the low dollar productive activities as better than you doing them, right?

#6. Sales and Marketing

Is what your spending and doing generating a return on your time and investment? How are you positioned in your marketplace? Is your unique value proposition to the customers being communicated in all your materials? Growing your business is no small task and there are many different moving parts.

#7. Income and Expenses

How much are you spending? How much should you spend to meet your goals? Are you profitable? Do you take time and measure your expenses and the R.O.I.? Remember we are in this to make a profit and not all about the gross income being less than the expenses.

#8. Technology

Is technology ruling you or are you ruling the technology? How much technology is enough? Am I relying solely on technology and not enough on old fashion full contact with people belly to belly? We all need to embrace technology because it isn’t something that will just go away. In the same breath we need to not just rely on technology because sales always has and always will be a full contact sport.

So there you have it 8 solid points to help you turn your year around and really make Q2 the best quarter of your year. Take the time to look at your first quarter numbers and your goals and refuel your “why” for crushing it in the second quarter of this year. I dare you!

Strength and courage,
Wade

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Home Buyer & Sellers Trends 2017

kelowna on March 22, 2017

I am so grateful and amazed by the incredible resource N.A.R. is for our real estate profession and providing incredible data for more than 35 years that helps REALTORS© track, measure and predict our business better every year. Again we take time to look at the trends and profiles of today’s real estate consumer and reflect on how we can better serve, attract and engage our customers in 2017.

So let’s have a look at what the data is saying!!

Home Buyers

35% First time buyers in N. America
44 Years of age
Average income annually $88,500
66% Married couples
11% Bought multi-generational homes with parents
31% Desired to own their own home

Home Purchased

14% Bought new 86% Bought used homes
83% Detached single family purchased
20% Senior related housing purchased
12 Mile average between last home and new home purchased
Average price $227,700 and paid 98% of asking price
1,900 Square foot, 3 bed, 2 bath built in 1991
Expect to stay 12 years in their home

Home Purchase Process

44% Began looking online, 17% Began calling an agent
Looked 10 weeks and 10 homes
85% Property photos most important to them
60% Had a satisfactory experience

Home Purchase Agent

88% Used an agent to buy
42% Agent referred by friend
88% Would use their agent again

Financing Purchase

88% Financed their purchase
90% typical loan to value ratio
61% Down payment from savings
46% saved down payment in 6 months or less
82% Purchased because it is a good investment

Home Sellers

54 Years of age
Median household income $100,700 annually
18% Home to small, 15% closer to family, 14% work reasons
Lived in home 10 years on average
99% sold with an agent
Sold 98% of their asking price
4 weeks on the market
36% offered incentives to buyers
Sold for $43,100 more than they paid on average
61% were happy with sales process

How Sellers & Agents

64% found their agent through a referral
62% only contacted one agent when selling
92% listed on MLS
77% paid the agent’s fees
Typical seller recommend their agent twice since selling
88% would use agent again, 77% probably, 15% would not

Private By Owner

85 sold by owner
59 years of age
Average FSBO sale price $185,000
Average agents assisted sale price $245,000!!
66% sold in less than 2 weeks
71% sold to someone they knew

So there we have it the road map of who we are looking for and what they are doing. Take the time to develop a strategic strategy with your business and stop aiming for nothing and hitting it with amazing accuracy. Instead be strategic and intentional with your marketing approach this year using this incredible resource and watch your business go to another level.

Strength and courage,
Wade

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Top Signs Your Real Estate Marketing Is Not Working

kelowna on March 15, 2017

Could your marketing be outdated, ineffective, or even harmful for you and your business? There are several signs your real estate marketing strategy might need an update in 2017. This week we look at the top signs and what to do!

1. Your Inbound Marketing Is Being Ignored.

It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Inbound marketing has been proven to be far more effective than traditional advertising. Pulling the customer and not pushing on them is the key to marketing success today. We pull by providing killer content that they find valuable, helpful and assists with their biggest challenges in today’s marketplace. Take a minute and think what their challenges are? What would help them with those challenges? Are you providing valuable content the consumer considers valuable or is it just the same old content we think they would find valuable? I always say find what they are praying for before answering their prayers!

2. You’re Using Social Media “Just Because”…

If you’re using social media just because you think you are supposed to, you likely aren’t seeing much benefit. Create a strategy beyond gathering followers. Use it to promote your content, build a community, and address any customer concerns or questions. That said, don’t use social media to just push your agenda or promote your listings or blog posts; use it to engage. Just like your inbound marketing strategies your social media marketing strategies need to provide value, solutions to pull and engage the consumers. No more ego selfless promotions posts but add value, answer questions and engage them in your social media marketing by having a plan. Create a strategy and be intentional and not just because you think you “have to” marketing strategy.

3. You Fail To Update Or Don’t Have A Blog.

You don’t need to contribute a new blog post every day but you should be blogging about one time a week. If you’re posting less than a month, you need to revisit why you even have a blog because you’re not likely generating much traffic from it to make it worth it. This is a long game marketing approach but an approach that will pay large dividends in the future. Take it from me who began sharing and giving my knowledge and ideas to the real estate industry about three years ago and now tens of thousands of agents read agentsboost.com every month in over 100 countries around the world. The world is looking for experts and someone to advise them and a blog positions you as the expert in your community so go and take that title of expert in your community today!

4. You Have Not Looked At Your Analytics

Everything in your marketing should be data-driven. Don’t repeat the same mistakes over again by not looking at your analytics. Carefully evaluate what your data is telling you about your audience and about their likes and dislikes. Check your website, email, and social media analytics at least once a week. You never know what the customer will value and what they will not. You need to track and measure all your marketing and your content and know what is working and what is not working. Once you know what is working then give them more of that!

5. You Don’t Segment Your Audience.

If you’re trying to target everyone, you are likely really targeting no one. You can’t be all things to all people and gain traction or own a piece of the market. Everyone gravitates to the expert or someone who specializes rather than the agent that seems to do everything and do it equally to everyone else. Figure out who your ideal client is. Focus on attracting those consumers with your marketing. “Otherwise, you’ll be wasting a lot of time and money on people who will never buy from you anyway. So many agents are residential, commercial, farm and acreage specialists!!

6. You Do Not Rank Or Exist In The Search Engines.

If your business name or your name isn’t in the first few spots of the Google search rankings, you have a problem. Just try googling your name or top realtor in _________ and see what comes up? If your competitors all outrank you, you have a big problem. Focus more on mastering to get higher in the search rankings but just start by increasing your presence first. This likely will mean more content building to increase your search engine presence and ranking. Start blogging, posting video and sharing more killer valuable content to your community.

7. You Create Lots Of Content But Little Traction.

Seventy-five percent of content gets zero links, and 50 percent gets two or fewer Facebook interactions, according to the site Moz. Get others to read your content by using a three-step plan: Research topics and issues your audience cares most about to use as the basis of your content; write high-quality and 1,200-plus word articles and videos about those issues; and have a plan to promote your content via email and social media. Find what they want and what their issues, needs and wants are in the marketplace and give it to them!!

So there you have it the top ways to determine if your marketing needs a makeover in 2017 and whether it is working or not. Just take one day a week to provide the killer content to the consumers that provide solutions to their issues in the marketplace and just watch what happens over the remainder of 2017!

Strength and courage,
Wade

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Top Ten Ways To Keep Your Motivation High

kelowna on March 8, 2017

Being a real estate agent is rough. Things never go as planned and take 10 times longer than intended. There are highs and lows, and many times it feels easier just to give up and throw in the towel. Here are the top ten ways you can keep your motivation levels up and never give up!

1. Know Your Purpose & Work On It

The secret of the most successful people I know is they can stay motivated, activated, inspired and moving no matter what happens around them. Motivation is that inner drive to move toward or away from something. To get and stay motivated, you must find your purpose. So many people are going to work doing something they don’t believe in. You don’t get burnt out from work. You burn out because you aren’t working on your purpose. Get motivated, get on purpose, and you won’t feel like giving up.

2. Don’t Ever Feel Sorry For Yourself.

All of my best successes came on the heels of a failure, so I’ve learned to look at each belly flop as the beginning of something good. If you just hang in there, you’ll find something is right around the corner. It’s that belief that keeps me motivated. I’ve learned not to feel sorry for myself, ever. Just five minutes of feeling sorry for yourself takes your power away and makes you unable to see the next opportunity.

3. Achieve Your Goals.

I always focus my mindset on achieving my goals no matter what’s going on around me. Every savvy entrepreneur understands we solve problems for a profit. If you can’t handle getting punched in the throat by market conditions, changes in consumer behavior, teammates quitting, losing clients or working 100 hours per week, get out.

4. Remember… It’s Supposed To Be Hard.

Understand if it were easy, everyone would be doing it. This keeps me going when I encounter struggles. It’s OK to fail, make mistakes and get frustrated, but it’s never OK to get discouraged. I accept my failures, learn from them and persevere with a positive attitude. But persevering with a maniacal Type-A drive is highly overrated. My first ambition is to enjoy the heck out of life. Business should never get in the way of that. If it does, then I’ve compromised my values for the sake of a buck.

5. Stop Viewing Problems As Accidents.

Fixing problems is part of your job as a business owner, so you should stop seeing problems as accidents to be afraid of. Problems don’t go away as you grow and make more money. They actually become bigger. Once I changed my perspective and stopped labeling problems as negative accidents, I developed a thicker skin and focused my energy on fixing them more effectively.

6. Look At The Obstacles Others Had To Face.

In my first business, it took me three months of getting kicked in the teeth every day to land my first paying client. In my latest venture, it took nine months to get my first signed contract. I always look to the backstories of successful entrepreneurs. I study their successful actions, but I get really motivated by the massive barriers they had to overcome. There are hundreds of examples of wildly successful people who had to go through worse problems than I have. This reminds me I can do it, too.

7. Remember Your “Why” and “Why Not”.

I remembered why I am doing this in the first place: To help people. Just as motivating was the “why not”: I did not want to work for someone else or be a person who couldn’t truly take care of himself. Every day I am able to impact people personally and professionally and provide a very nice lifestyle for myself and my family in return. Zig Ziglar “Help others get what they need in their life and they will help you get what you need in yours.”

8. Relentlessly Focus On Your Mission.

Entrepreneurs are extremely passionate about their company or current project. That passion is born out of the end-result desired, which is the “why” or mission of what you’re doing. We believe people will be better off with our product, solution or service than without it. For me, Helping you is what I do and I simply focus on that, and it provides massive motivation.

9. Keep Your Vision Clearly On The Top 1 Percent.

When your vision is clear, nothing can stop you from accomplishing your goal. If the feedback you receive is not as planned, then don’t waste time labeling it and allowing yourself to be distracted. Stay focused and persevere, because there is very little competition in the top 1 percent.

10. Take Time To Reset.

I believe true motivation only comes from within and passion is the best motivator. I love what I do, and it gets me through the days I don’t like. When things get tough, I remember my clients chose me to be their leader, mentor and coach. I take time away to meditate, train or travel to clear my mind and reset.

So there you have some of the top ways to keep yourself motivated and avoid throwing in the towel. I challenge you to implement and review these strategies daily, weekly and monthly and never give up!!

Strength and courage,
Wade

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The Truths About Real Estate Buyers & Buyers Agents

kelowna on March 1, 2017

We have all heard or said the comment “Buyers are liars” and personally that is the furthest thing from the truth if we really took the time to understand them better and how they really want to be served. Let’s look first at the common buyer agent and their issues buyers say about them.

1) They don’t listen

2) They don’t understand our needs & wants

3) They have no process, they wing It and they are reactive

4) They wait vs. create a buying opportunity

5) They get us to buy what they think we should buy

6) They can’t communicate their value proposition

This week we are sharing the 10 easy and effective steps to better serve your buyer in today’s market. Taking the time to follow this step by step process will allow you to convert more buyers than you have in the past…….

10 Step Buyer Process To Get The Commitment Every Time!!!

STEP 1) The Initial Meet & Greet

Option 1 – Meet Buyer At A Listing

Option 2 – Meet Buyer At The Office (TIP – Prepare and coach receptionist to greet buyer as follows: “You must be [Customer’s Name]. We’re really glad you are here. [Agent’s Name] is looking forward to meeting with you.”

The Critical First Two Minutes – Connection & Control. Your goal is to get the buyer to like and trust you and not to rush this process. Here are simple tips on “How To Connect”

– Step 1: “How are you today?” Then listen and engage with their response.

– Step 2: “Thank you” or “welcome” or “compliment”

– Step 3: Introduce yourself

– Ask rapport building (F.O.R.D.) questions

– “How much time do we have together today?”

Once you feel you are connected (nod and see if they nod back) take control of the process. “If it is alright with you, what I’d recommend we do first is sit down and get acquainted. I would like to ask you a few questions that will help me help you find the right home. Will that work for you?”

STEP 2) The Meet – Choose a different location (fresh energy)

– Office (Like Bringing Them Into The Death Star)

– Meet Them Where They Are At

– Easier To Get Them To Meet At Coffee Shop

– Presentation On Tablet

– Offer a gift (drink? Pen?)

STEP 3) The Buyer Interview:

– Tip (Have a file made up with their name on it.)

– “I would like to ask you a few questions that will help me help you find the right home. Is that okay with you? Is it okay if I take some notes?” (Power of the Note Pad)

– Follow the proper question sequence: Did You Know??

a) Rapport questions

b) Foundational (prior learning) questions

c) Diagnostic questions – who, what, when, where, why, how?

d) Solution (closing) questions

STEP 4) Pre Buyer Packet

“I prepared a packet of information for you that has everything you need to buy real estate in [place].” Briefly review packet, point out contracts and finish with agency disclosure. (Confirm they are not under contract with another REALTOR®.)

STEP 5) The Funnel Process

“Our goal is to help you find the right home and, at the same time, make sure you don’t miss anything or pay too much. We have a process called “The Funnel Process” that will help us accomplish those goals. Would you like to see how it works for you? Great.”

“Let’s start with what you have so far. “Do you have a list of homes you have found you are interested in?” Review what they have. “Have you gone inside any of these homes?” “If it’s alright with you, let’s start by putting these homes into what we call the ‘funnel’. (Draw a funnel) To make sure you don’t miss anything, let’s also put into the funnel any home you might consider. Will that be okay? Discuss: o MLS o New Listings o New Construction o For Sale by Owner

“Once we have everything in the funnel, we’ll start a simple process of elimination to remove those properties that don’t work for you. We’ll use the comfortable process of elimination versus the often frustrating process of selection. This way we’ll make sure you don’t miss anything.”

“We’ll go from 1,000’s of properties in the funnel to 100’s and then to dozens as we begin to eliminate those that don’t work.” “Some we will look at on-line, some we will drive by, and some we will decide to make an appointment and go in. You will be in control of the decisions.”

“As we go through the process, our goal will be to find our top three favorites that could work for you (and this can be a rolling top three).” Once you have identified your favorites, I’ll do a simple market analysis showing you sold properties to help you get a feel for value. Our goal is to make sure you don’t pay too much.” “Does this look like a process that will work for you?”

STEP 6) Scale of 1 To 10 Technique

“Just for fun, to give me an idea of where you are in the process, on a scale of 1 to 10 (with a 1 being you are just starting the process and a 10 being you would like to find a home today) where would you rate yourself?”

“What would have to happen for you to be a 10?” Drill down on each item – ask questions and listen (3 Deep)

– “What specifically about…?”

– “Why is that important to you?”

– “Tell me more about that.” – Take notes. (Power of the Note Pad!)

STEP 7) Pieces Of Paper Exercise

(Give each person a piece of paper) “If it is alright with you, I would like each of you to make a list of the things you want in a home. After you have made your list, put stars beside the three things you can’t live without.”

STEP 8) What & Why?

Features and benefits.

(What) Features

(Why) Benefits

Remember: People buy their “whys” (benefits) not their “what’s” (features). Explain the concept of the “85% perfect home”

STEP 9) Cash? Loan? House to sell?

“Will you be paying cash for this home or will you be getting a loan?” If getting a loan: “Do you have a loan arranged? Do you have a lender?” “While I’m doing the computer work for your MLS® search, would you like to meet with my [Name of Lender] for a second opinion?” “There is absolutely no obligation to use [Name of Lender]. However, it will give you a second opinion.” Benefits to them of second opinion? Do the preliminary MLS® search while they meet with the lender.

STEP 10) If we find it… What will you do? (story)

So there you have it the 10 simple powerful steps to convert and get a commitment from a buyer in today’s market. I challenge you to try changing up how you are dealing with buyers today and follow this tried and true buyer system and see your experience with buyers go to a whole other level.

Strength and courage,
Wade

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The Biggest Challenge Today Is An Agents Most Valuable Asset

kelowna on February 22, 2017

There is one valuable asset I see agents wasting every day. It’s a HUGE drain on your business and your personal life. The good news? It’s easier to fix than you might imagine… I’m talking about your most valuable asset, your TIME!

We all have a limited amount of time to use every day and then it is gone. How you spend your time is vital to the success of your real estate business and your life outside of business too.

Here are a few powerful time management tips that will help you get the most out of every day…

Top Realtor Time Management Tips

1. Focus on H.D.P.A.

One of things I’ve used to help me make the most of my time is H.D.P.A.

That is a fun little acronym that stands for the Highest Dollar Productive Activities. You see, there are those big things you should be spending your time on. This is the time you spend calling your database, working on your deals, etc. Then those little tasks come along and steal away your focus. Maybe you’re great on the phone and not so good at graphic design. Do you think spending a few hours trying to make that perfect image for a Facebook ad is the highest and best use of your time?

Simply put, if you can outsource those little tasks to a third party company or someone else in your office you are freed up to work on the things you are good at and really matter most.

2. Eat The Frog

Within your H.D.P.A. will be a list of priorities you’ll need to get done. Write these priorities down somewhere you’ll see them (a paper notebook, Evernote, whiteboard, etc.). You’ve probably heard what legendary speaker and my mentor Brian Tracy had to say about this… He would tell you to eat the frog first! This means the one big priority you’re dreading is the one you need to get done first.

3. Schedule Your Time in Blocks

While you already know it is important to schedule out your day, what you might not know is you can make your schedule even more effective by scheduling out time in blocks. So for example, I’ve spoken with the top agents around the country and asked them how they spend their mornings. They put a block on their schedule every morning to do MRAS. That stands for Marketing, Role Playing and Appointment Setting.

Getting things done and maximizing your time is important, but remember there is a balance too.
When you are working, be sure to stay focused and use your time wisely. Those rules also apply outside of the office on your personal life too…

It can be easy to be constantly checking email and busy on your phone, but make it a point to not be stuck in that work mode when it is time to spend time with friends and family.

4. 3D Test Everything

Every time you are going to work on the next activity always ask yourself is this something I should do? Something I should delegate or something I should just dump because it really isn’t that important.

5. Real Time Voice Message, Auto email and text response.

Count how many times in your day you respond and react to emails, texts and calls? We are in constant react mode and not able to focus or ever get things done. I always get push back on this idea but record a message on your phone, set an auto email response and auto text response that you are serving clients and will get back to them and a certain time in the morning and a certain time in the afternoon. If it is time sensitive or urgent then have you paged or contact your administrative assistant. Imagine what happens to your focus and getting things done when you are in this kind of control.

So there you have it. Ask yourself how are YOU going to spend your time today? Take control of your time or I know this someone else or something else will take care of it for you.

Strength and courage,
Wade

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The Secret To Getting Listings In a Market With No Listings

kelowna on February 15, 2017

Most of your real estate markets across North America are experiencing historical low listing inventory levels. Other markets across North America have good inventory but the agents are struggling to get good saleable house listings in their pipeline. So what if I told you I finally found the secret to getting listings and getting good listings in any market condition in North America? I want to show you how to find those listings in your marketplace which is a really important topic, and one that some agents are scared of…

THE SECRET?…….EXPIREDS.

Some of you are already thinking about not reading the blog post, but I don’t want you to miss out on a lead source that many agents are simply too afraid to use because they don’t know how!

Why Agents Don’t Work Expired Listings…

1. Their fixed/ego mindset tells a story about expireds! Some agents even get mad and blame those agents who do work expireds!

2. Their fixed mindset stops them … Fear! Because they don’t know what to say, and the agent takes the rejection personally.

Remember these are clients who need to be served!

They already own a house.

They already want to work with an agent. They are willing to pay our fees. How could we not want to work with these clients?

When you call expireds you are calling someone who has an unmet expectation and who now has a rise in an emotion because of the whole scenario. You need to understand when you work with expireds and they are upset, it isn’t about you! Just put yourself in their shoes, and use some of these tips…

How to Effectively Work Expired Listings…

1. How Do You Win? Make a choice: You can work all of them or you can cherry pick the ones you want. This means you see the opportunity. You work with the expireds in the areas you know and can bring value to.

2. Use the Right Engaging Questions. Follow a script similar to these examples….
“If I brought you an offer yesterday to sell your home with terms that are desirable, where are you moving to?”

“If I sold your home in the next 30 days would you still like to move?”

“So, if I could, would you be willing to meet with me for 20 minutes to show you how we sold 31 homes? 10 that were previously listed like yours with other agents and sold for 99% of list price in an average of 23 days, and every one of them gave me a five-star review. Would it be worth 20 minutes of your time?”

“What’s important to you in the next agent you choose?”

3. Create a Case Study Marketing Piece Similar to This:

-Picture of the house with all the details (address, previous number of listing agents, days on market, etc.)
-Listed by your team (after expiring)
-Executed our marketing plan
-13,000 online views
-92 agents at preview
-173 buyers at open house
-3 offers
-99% of list price
-Sold in 21 days
-5 Star review

What are the 3 biggest stumbling blocks / mistakes agents make along the way?

1. Not following up enough on expireds that you hadn’t reached on the first try. Recommend you call, door knock and mail for a combined 6-9 touches.
2. Not role playing the scripts and dialogues to build rapport and demonstrate your value.
3. Not developing a mail system sooner to drip out to them and get them to call you.

What are the 3 top tips to someone starting out on Expireds?

1. It costs nothing at first, so you can start tomorrow. Just do it!
2. Role play and know what to say.
3. Come from a position of helping and serving because these people need an agent like you and I who can get the job done!

Take the time and look back at the expired listing. Remember you don’t have to work with all of them, cherry pick the ones you want! Do you have it in your head and do you have it in your heart to serve those clients?

There is your secret to listing success in 2017. Only one thing stopping you is a little work. I dare you to give it a try and add it to your marketing strategies this year.

Strength and courage,
Wade

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#1 Review of the Best Real Estate CRM Systems for Realtors in 2014

What is a #RealEstateCRM?
What are the best CRMs for a REALTOR?
Do I need a customer relationship management system?

Great questions…. find out here

#2 26 Realtor Open House Ideas for 2014… Dare to Be Different

#REALTOR Open Houses are a widely un-mined GOLD MINE. Check out my tried and true 26 #OpenHouse ideas for agents in 2014.

Be sure to grab your Free copy of our Ultimate Open House Guide (normally sold for $47) as our gift to you.

#3 Door Knocking Strategies For Real Estate 2014

Door knocking is all about one thing “showing up” and being consistent with your schedule and blocking regular time for it. 20 minutes a month and 5 doors with nobody home does not make a career in real estate.

#4 Review of The Best Real Estate CRM Systems for Realtors in 2015

What’s Your System for Managing Leads, Contacts and Customers? The past few years AgentsBoost most read post has hands down been Review of the Best Real Estate CRM Systems for Realtors in 2014 for agents. This year again, we bring you the best of the best…

#5 Power of the Pre List Package… Are You Utilizing These 6 Benefits?

So many real estate agents today are missing the greatest tool for creating a raving fan and telling your story… The Pre Listing Package!

#6 2014 Real Estate Agent Pre Listing and Pre Buyer Package – Version 2.0

The package is a tool designed to build trust, have them like you and increase the chance of them hiring you the first time you meet and sign a listing or exclusive buyers contract with no questions asked. Imagine a tool that saves you time, energy and increases your effectiveness almost every time.

#7 F.O.R.D. – Learn the Secret to Engage Your Clients

This simple but powerful tool called F.O.R.D. would help engage clients, deepen your relationship with them and show you care.

This powerful technique then sets the stage for you to share what you do for a living and causes the other party to be receptive.

#8 21 Low/No Cost Real Estate Marketing Tips

One of the greatest challenges most real estate agents find is the rising costs and expectations of sellers on listing agents and their marketing programs.

#9 The Secrets to Getting More Offers Accepted in Todays Market

Keep in mind, market value is what a willing buyer will pay and willing seller will let their home go for in that moment. What about reminding each other you are not the enemy but just the messenger and remember it is not your house, not your money and really not your decision?

What is the goal for presenting and negotiating real estate offers?

Is it to go through the motions or is it to bring a seller and buyer together?

#10 Secrets To The Perfect Real Estate Facebook Ad

The ongoing battle between Facebook ads and Google Adwords will never be settled. If you are going to use Facebook ads to generate more leads for your real estate business then you need to know how to do it right! No matter what kind of Facebook ad you decide to run, no matter who you decide to target, whether you use Power Editor, Ads Manager, or a boosted post, no matter your methodology, there are critical essentials to EVERY Facebook ad you will run.

Strength and courage,
Wade

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Real Estate Marketing Innovations From Around The World

kelowna on January 18, 2017

I love to see what is happening in real estate in other countries and where we are going with real estate innovations when it comes to marketing. This week’s content is a great taste of what we are seeing in other parts of the world and what we are seeing to innovate our own real estate marketing in 2017.

REAL ESTATE MARKETING INNOVATION #1

Business Models…

*Portugal – Average transaction commission is 3%. Exclusive listings only. No Office cooperation with one another at all

*France – Average transaction commission is 5-7%. Mandatory posting of your commissions displayed in your office window to the public. Just starting to cooperate with one another. Social interaction is key to their culture.

*Belgium – Average agent in the Netherlands do 35-40 ends a year and the top solo agent did 290 ends in a year. Buyer comes in, they tell you, you show them and they buy it! Social interaction with a consumer is an insult and complete waste of their time.

*Turkey – Completely unregulated profession and now just starting to see large franchises moving into the country to increase professionalism. Consumer is actually willing to pay more with a franchise because of the perception of professionalism vs. haggling culture.

REAL ESTATE MARKETING INNOVATION #2

Augmented Reality…

Phone technology that allows the consumer to scan over properties and the properties listed for sale pop up as you scan over through the phone. Click on the pop up on your phone and get all the details of the listing immediately. You can also take static real estate marketing piece and bring it to life.

REAL ESTATE MARKETING INNOVATION #3

Personalized & Immersive Virtual Tours…

Last year the latest was Matterport…

https://youtu.be/vFqa-IsRHqI

This year is the 3D googles and VR360 cameras…

REAL ESTATE MARKETING INNOVATION #4

Dedicated Property Sites or Personalized Seller Sites…

REAL ESTATE MARKETING INNOVATION #5

Single Property Websites…

This concept has been around for a few years now where the seller has a dedicated website for their property. ( Example www.1234maplestreet.com )The key to lead capturing using this marketing tool is to provide different photos, details, videos, neighborhood information, documents etc. in this platform that you don’t offer on the MLS listing platform and get them to enter their contact information to login and see all the extras you have on the property on the single property website.

REAL ESTATE MARKETING INNOVATION #6

Virtual Home Staging…

Computer enhanced virtual staging helps the consumer see the potential in the properties.

REAL ESTATE MARKETING INNOVATION #7

Seller Follow Up…

One of the biggest complaints we hear from sellers is that they listed with an agent and never heard from them again.

E Suivit – Electronic Follow Up ( France ) Online seller communication platform providing stats, feedback, showings, marketing etc.

REAL ESTATE MARKETING INNOVATION #8

Worldwide Listing Exposure With – List Globally…
www.listglobally.com

REAL ESTATE MARKETING INNOVATION #9

Attracting Buyers With Buyer Specific Websites…

· Virtual Buyer Waiting Room

· Buyer registers what they are looking for

· Auto listing alert when they have a match

· Seller sees all the buyers and contacts the agent that their home is a match and will sell

REAL ESTATE MARKETING INNOVATION #10

Seller Concierge Services…

3 year client follow up concierge service. $220 / Year

I hope to start seeing uses of these real estate marketing innovations popping up as you begin testing and implementing them in your own areas of business.

Strength and courage,
Wade

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